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Failing in the right direction

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Kate Carruthers
Kate Carruthers

Talk at the Intelligent Information Symposium 2012 in Sydney - http://intelligentinfo.com.au

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Failing in the right direction Kate Carruthers Sydney - May 2012 May 2012 © 2012 Kate Carruthers | katecarruthers.com 1
A traditional approach... Source: The PDMA Handbook of New Product Development, 2nd Edition, Kenneth B. Kahn (Editor) http://www.adept-plm.com/Handbook2.htm May 2012 © 2012 Kate Carruthers | katecarruthers.com 2
A traditional approach... Source: Sashimi Waterfall Software Development Process, Jim Rising, 2009 http://www.managedmayhem.com/2009/05/06/sashimi-waterfall-software-development-process/ May 2012 © 2012 Kate Carruthers | katecarruthers.com 3
Too big to fail... Source: http://entertainment.howstuffworks.com/death-star.htm May 2012 © 2012 Kate Carruthers | katecarruthers.com 4
social media changes everything Source: The Conversation Prism by Brian Solis and Jesse Thomas http://www.briansolis.com/2009/03/conversation-prism-v20/ May 2012 © 2012 Kate Carruthers | katecarruthers.com 5
What changes? 1. Focus 2. Operational tempo 3. Skills 4. Resources 5. Trust May 2012 © 2012 Kate Carruthers | katecarruthers.com 6
Opportunities arising? Source: Chris Schaumann, 2010 http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference May 2012 © 2012 Kate Carruthers | katecarruthers.com 7
Continuous engagement... Relationship Adjustment Dialogue Experiment Listening May 2012 © 2012 Kate Carruthers | katecarruthers.com 8
“What’s the ROI of your mother?” Source: Gary Vaynerchuk http://www.youtube.com/watch?v=xZY5b85KoOU&feature=related May 2012 © 2012 Kate Carruthers | katecarruthers.com 9
Other ways of doing things... Source: http://blog.twg.ca/2009/04/selling-agile-are-estimates-the-new-spec/ May 2012 © 2012 Kate Carruthers | katecarruthers.com 10
Source: David Armano, 2009 http://www.flickr.com/photos/7855449@N02/3639720644/in/set-72157606844282993 May 2012 © 2012 Kate Carruthers | katecarruthers.com 11
“Learning doesn't happen from failure itself but rather from analyzing the failure, making a change, and then trying again. Over time this gives you a deep understanding of the problem domain” Michael Hunter – Fail Fast 2005 http://blogs.msdn.com/b/micahel/archive/2005/08/17/failfast.aspx May 2012 © 2012 Kate Carruthers | katecarruthers.com 12
Thank-you. Kate Carruthers Slideshare.net/carruthk Twitter: @kcarruthers katecarruthers.com May 2012 © 2012 Kate Carruthers | katecarruthers.com 13

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Failing in the right direction

  • 1. Failing in the right direction Kate Carruthers Sydney - May 2012 May 2012 © 2012 Kate Carruthers | katecarruthers.com 1
  • 2. A traditional approach... Source: The PDMA Handbook of New Product Development, 2nd Edition, Kenneth B. Kahn (Editor) http://www.adept-plm.com/Handbook2.htm May 2012 © 2012 Kate Carruthers | katecarruthers.com 2
  • 3. A traditional approach... Source: Sashimi Waterfall Software Development Process, Jim Rising, 2009 http://www.managedmayhem.com/2009/05/06/sashimi-waterfall-software-development-process/ May 2012 © 2012 Kate Carruthers | katecarruthers.com 3
  • 4. Too big to fail... Source: http://entertainment.howstuffworks.com/death-star.htm May 2012 © 2012 Kate Carruthers | katecarruthers.com 4
  • 5. social media changes everything Source: The Conversation Prism by Brian Solis and Jesse Thomas http://www.briansolis.com/2009/03/conversation-prism-v20/ May 2012 © 2012 Kate Carruthers | katecarruthers.com 5
  • 6. What changes? 1. Focus 2. Operational tempo 3. Skills 4. Resources 5. Trust May 2012 © 2012 Kate Carruthers | katecarruthers.com 6
  • 7. Opportunities arising? Source: Chris Schaumann, 2010 http://www.slideshare.net/chriss/social-media-at-nokia-social-media-marketing-conference May 2012 © 2012 Kate Carruthers | katecarruthers.com 7
  • 8. Continuous engagement... Relationship Adjustment Dialogue Experiment Listening May 2012 © 2012 Kate Carruthers | katecarruthers.com 8
  • 9. “What’s the ROI of your mother?” Source: Gary Vaynerchuk http://www.youtube.com/watch?v=xZY5b85KoOU&feature=related May 2012 © 2012 Kate Carruthers | katecarruthers.com 9
  • 10. Other ways of doing things... Source: http://blog.twg.ca/2009/04/selling-agile-are-estimates-the-new-spec/ May 2012 © 2012 Kate Carruthers | katecarruthers.com 10
  • 11. Source: David Armano, 2009 http://www.flickr.com/photos/7855449@N02/3639720644/in/set-72157606844282993 May 2012 © 2012 Kate Carruthers | katecarruthers.com 11
  • 12. “Learning doesn't happen from failure itself but rather from analyzing the failure, making a change, and then trying again. Over time this gives you a deep understanding of the problem domain” Michael Hunter – Fail Fast 2005 http://blogs.msdn.com/b/micahel/archive/2005/08/17/failfast.aspx May 2012 © 2012 Kate Carruthers | katecarruthers.com 12
  • 13. Thank-you. Kate Carruthers Slideshare.net/carruthk Twitter: @kcarruthers katecarruthers.com May 2012 © 2012 Kate Carruthers | katecarruthers.com 13