Internet of things: New Technology and its Impact on Business Models

Internet of Things
New Technology
& its Impact on Business Models
Kate Carruthers
July 2013

The next generation of the digital
revolution is called the “Internet of
Things” or IoT.
July 2013 © Kate Carruthers | www.katecarruthers.com 2

Objects are becoming embedded
with sensors and gaining the
ability to communicate.

The resulting information networks
promise to create new business
models and disrupt existing
business models.

Internet – web 1.0
Source: Web Focus: Ways of Exploiting New Technologies, 19 July 1998 http://www.ariadne.ac.uk/issue16/web-focus

Internet – web 2.0
Source: Launching the Web 2.0 Framework, Ross Dawson, May 30, 2007
http://rossdawsonblog.com/weblog/archives/2007/05/launching_the_w.html

Web 2.0 foundations
1. Participation
2. Standards
3. Decentralization
4. Openness
5. Modularity
6. User Control
7. Identity
Source: Launching the Web 2.0 Framework, Ross Dawson, May 30, 2007
http://rossdawsonblog.com/weblog/archives/2007/05/launching_the_w.html

INTERNET OF THINGS
The digital revolution continues

“The Internet of Things, I think
will be the biggest leverage
point for IT in the next 10 years,
$14 trillion in profits from that
one concept alone”
Cisco Chief Executive Officer John Chambers, AllThingsD D11 Conference May 2013
Source: Internet of Things Poses Big Questions, Ben Rooney, July 3, 2013
http://online.wsj.com/article/SB10001424127887323899704578583372300514886.html

Source: By SRI Consulting Business Intelligence/National Intelligence Council via Wikimedia Commons

IoT Landscape
Source: Making Sense Of The Internet Of Things, Matt Turck 25 May 2013 http://techcrunch.com/2013/05/25/making-sense-of-the-internet-of-things/

Connected devices are transformed
from a single purchase product
into a service that generates
recurring income.
IoT value is not in the devices, but in
new services related to the devices.

Technical ‘plumbing’
Source: Ronak Sutaria and Raghunath Govindachari in "Making sense of interoperability: Protocols and Standardization initiatives in IOT"

Ubiquitous connectivity

App ecosystem
“Between 2008 and
2017, Google Play and
Apple’s App Store will be
responsible for a mind-
blowing number of
mobile app downloads:
350 billion.”
Source: http://www.mobilemarketingwatch.com/the-decade-of-350-billion-app-downloads-26932/

New business models
• Open models will rule the new
landscape
• Collaboration & loose
confederations
• Agile, change ready organisations
• Restructured supply chain

Industries
• Retail
• Logistics
• Pharmaceutical
• Food
• Health
• Intelligent
home
• Transportation

Context
Source: http://commons.wikimedia.org/wiki/File:Google's_Lexus_RX_450h_Self-Driving_Car.jpg

Source: Autonomous Intersection Management project at the University of Texas at Austin. http://www.cs.utexas.edu/~aim/

New consumer behaviours
• Quantified self
• Gamification
• Collaboration
• Social
consumption

Connected devices
Source: http://moorescloud.com

“We tend to overestimate the
effect of a technology in the short
run and underestimate the effect
in the long run.”
-- Amara's law

Thank-you
Slides on: slideshare.net/carruthk
@kcarruthers

Internet of things: New Technology and its Impact on Business Models

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