Innovation, commoditisation and why nothing is ever simple

1. Innovation, the future and why nothing is ever simple

2. Innovation, the future and why nothing is ever simple

3. Commoditisation & Innovation

4. Commoditisation & Innovation Drivers

5. Commoditisation & Innovation Drivers Why nothing is simple

6. Commoditisation & Innovation Drivers Why nothing is simple Future

7. Environment Open Source People Genetics Commoditisation Patents Politics Ducks Chaos Football Maths Participation Printing Information Tech. Electronics Freedom

8. Environment Open Source People Genetics Commoditisation Patents Politics Ducks Chaos Football Maths Participation Printing Information Tech. Electronics Freedom

12. DANGER! Will Robinson DANGER!

14. dX = F(y)^F(z) + c p = Sin(y3).Cos(z)2 + k

15. Severe Pain risk of harm OK No. Slides

16. 60 slides Severe Pain risk of harm OK No. Slides

17. Pain 185 slides OK

19. http://bancomicsans.com/home.html

21. End of DANGER!

22. End of DANGER!

23. Commoditisation & Innovation

24. change from monopolistic to perfect competition

25. Yesterday’s Today’s hot stuff boredom

28. New

29. New Bespoke

30. New Bespoke Products

31. New Bespoke Products Services

32. 1832 New

33. 1832 New Bespoke

34. 1837 New Products

38. Electricity is a powerful constitutional tonic American Electrotherapeutic Association

39. 1890’s Utility New Grid

40. 1930’s National New Grid

41. COMMODITISATION New Bespoke Products Services

42. Power Internet CPU.

43. Power Google Internet CPU.

44. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)

45. The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers, goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates. Joseph A. Schumpeter (1883 - 1950)

46. Creative Destruction Joseph A. Schumpeter (1883 - 1950)

48. New

49. Innovation

50. ? Innovation

51. Innovation is the ﬁrst attempt to carry out [an idea] into practice. Professor Jan Fagerberg

52. Invention Idea Innovation Discovery

56. Invention Idea Innovation Services Discovery

58. COMMODITISATION Innovation Bespoke Products Services

62. Commoditisation & Innovation Drivers

64. New Bespoke Competitive Advantage

68. PRESSURE New New Thing Bespoke

69. New Bespoke Products Competitive Advantage

70. Screenshots taken from web at http://www.strassmann.com/

74. As IT becomes ubiquitous ... it has no strategic value Nick Carr

75. PRESSURE New Bespoke Products Services

76. User Generated Content open source Innovation Analytics Utility AJAX Wikis Cloud computing Rich user Interface SAAS SEO Social Networks Aggregation Opportunity Mash Ups REST WebOS Social Media Useability Participation Open Collaboration Architecture Standards RSS Web Services Adaptability SOA

77. User Generated Content open source Innovation Analytics Utility AJAX Wikis Cloud computing Rich user Interface SAAS SEO Social Networks Aggregation Opportunity Mash Ups REST WebOS Social Media Useability Participation Open Collaboration Architecture Standards RSS Web Services Adaptability SOA

79. Theory of Hiearchy Herbert A. Simon 1916-2001

80. CPU Memory I/O

81. Database Framework Operating System CPU Memory I/O

82. CRM Mapping C02 data Database Framework Operating System CPU Memory I/O

84. Services Innovation Services Services

86. COMMODITISATION Innovation Bespoke Products Services

90. Theory of Hiearchy Herbert A. Simon 1916-2001

91. Components Invention Idea Innovation Services Discovery

92. Commoditisation & Innovation Drivers Why nothing is simple

93. Common e r vic Se io n at n ov In t ion a en de Inv I Novel Low High e ry ov D isc

95. Ubiquity

96. Ubiquity Novel

97. Novel Common Ubiquity

98. Novel Common Certainty

99. Common Certainty Novel Low

100. Common Certainty Novel Low High

101. Ubiquity Novel Common Low Certainty High

102. Ubiquity Novel Common Low Certainty High

103. Novel Common Low High

104. Common Early 80s innovation of CRM Novel Low High

105. Common Mid 80s database marketing. Novel Low High

106. Common Early 90s CRM products Novel Low High

107. Common Early 00s Utility-like CRM Novel Low High

108. Common Early 80s innovation of CRM Novel Low High

109. Common Innovation Novel Low High

110. Common Early 00s Utility-like CRM Novel Low High

111. Common Commodity Novel Low High

112. Common Commodity Innovation Novel Low High

116. Common Innovation Novel Low High

117. http://petjunction.blogspot.com/2007/07/adorables.html

118. I’m in ur Internets http://petjunction.blogspot.com/2007/07/adorables.html

119. I’m in ur Internets ... web fohwr zero!! http://petjunction.blogspot.com/2007/07/adorables.html

120. Common Scarcity of information Web 4.0 Novel Low High

121. Common Scarcity of information Expensive Web 4.0 Novel Low High

123. Common Scarcity of information Expensive Deviation is good Web 4.0 Novel Low High

124. Common Scarcity of information Expensive Deviation is good Dynamic methods Web 4.0 Novel Low High

126. Common Phone Novel Low High

127. Common Wealth of information Phone Novel Low High

128. Common Wealth of information Lower cost Phone Novel Low High

129. Common Wealth of information Lower cost Phone Deviation is bad Novel Low High

130. Common Wealth of information Lower cost Phone Deviation is bad Deﬁned methods Novel Low High

131. Common Scarcity of information Expensive Deviation is good Dynamic methods Phone Novel Low High

133. Common Phone Phone Novel Low High

134. Common Set budgets Recruit staff Maintain ofﬁce facilities Manage payroll Capture customer Maintain search request for service rank listing Audit site useability Maintain corporate wiki Capture product predictions Novel from information market Low High

136. Common Six Sigma Novel Low High

137. Common Commodity Six Sigma Novel Low High

138. Common Six Sigma Innovation Novel Low High

139. Common Different Methodologies Novel Low High

140. Common Deﬁned (Prince 2) Dynamic (XP) Novel Low High

141. Common Phone (You) Novel Low High

142. Common Phone (Everyone Else) Phone (You) Novel Low High

143. Common Phone (Everyone Else) Competitive Gap Phone (You) Novel Low High

144. PRESSURE New Services

146. Common Everyone Else You Novel Low High

147. Common Everyone Else You Novel Low High

148. Common Everyone Else Competitive Gap You Novel Low High

152. Red Queen Hypothesis Professor Leigh M. Van Valen

154. Innovate to survive tomorrow.

155. Innovate to survive tomorrow. Adapt to survive today.

157. Innovation Paradox Survival today [adaption] requires ‘coherence, coordination and stability’. Innovation [survival tomorrow] requires the replacement of these virtues. Salaman & Storey

158. Common Novel Well deﬁned Low High

159. Common Common place Novel Well deﬁned Low High

160. As ... becomes ubiquitous ... it has no strategic value Nick Carr

161. Common New Low High

162. Common New Low High Uncertain

163. 1 Future Value ∝ Certainty

167. Common e r vic Se io n at n ov In t ion a en de Inv I Novel Low High e ry ov D isc

169. Common Set budgets Recruit staff Maintain ofﬁce facilities Manage payroll Capture customer Maintain search request for service rank listing Audit site useability Maintain corporate wiki Capture product predictions Novel from information market Low High

170. Common Different Methodologies Novel Low High

171. Common Everyone Else Competitive Gap You Novel Low High

172. Innovate to survive tomorrow. Adapt to survive today.

173. 1 Future Value ∝ Certainty

174. Commoditisation Innovation Drivers Why nothing is simple Future

175. Products Services

179. Common Six Sigma Novel Low High

180. Common Agile Novel Low High

182. Common Commodity 20% Innovation Novel Low High

185. billege practicalowl greencracker kevinsteele privatenobby vickispix

186. giddygoose jm999uk mscolly Chicago Historical Society

187. swardley@mac.com

Innovation, commoditisation and why nothing is ever simple

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Innovation, commoditisation and why nothing is ever simple