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Everything you need to know about
         Venture Capital


              Ben Holmes
             Index Ventures



            20 February 2007
Who we are
Index Ventures

   Pan European Venture Fund   €1.3bn under management
   Based London & Geneva       Active investor in web / internet


Selected Investments
Agenda



    Overview of Venture Capital

    When to raise VC finance?

    Strategies for VC fundraising

    How to choose the right VC partner?
Venture Capital – Size of market

                       US    - 2006
                              $25.7bn
                        –
                              1446 transactions
                        –
                              $10.5m average investment
                        –

                       Europe - 2006
                        – €4.1bn
                        – 867 transactions
                        – €14m average investment

                       55% of transactions within broad IT sector

                       However rapid increase in Web application investments
                        – UK 2005 - £24m invested
                        – UK 2006 - £79m invested


Sources: Dow Jones VentureOne, Paul Fisher at FirstCapital
Venture Capital – How the VC makes money


      Raise fund every 2-4 years
       – Pension funds, financial institutions and specialist
          “fund of fund” investors

      Invest money over 3-5 years
       ~ 1/2 of investments lose money
       ~ 1/3 of investments break even
       ~ 1/6 of investments make (lots) of money

      Very small management fee on funds managed
       ~ 1-2.5% pa

      Carry
       ~ 20-25%x (Total Return – Total Amount Invested)
Venture Capital – Stages of Investment


                                   Early Stage       Later Stage        Pre-IPO /      Private
                  Seed
                                  Series A, (B)       (B),C,D…           Buy-out       Equity

Investment   0 - €1m             €2m-€20m          €5m-€20m          €30m+
Size

Potential    Grant-funding       Venture Capital   Venture Capital   Specialist Late
Sources of                                                           stage tech
             University seed
Funds                            (Wealthy)                           investment
             funds
                                 Angel investors                     funds
             Friends and
             family                                                  Hedge Funds
             Angel Investors
             (Venture Capital)
Venture Capital – What a good VC will add


    Advice and Strategy   Internationalisation

    Hiring                Trusted service
                          provider relationships
     – Developers
                           – Search / recruiting
     – Country Managers
                           – Branding / PR
     – Sales
                           – Finance, etc
     – CEO / CFO / COO
     – Advisory Board
                          Exit optimisation
                           – Knowledge / contacts
    Partnerships
                              with relevant buyers
                           – Experience with
    Profile and PR
                              process
VC Case Study


   Company Creation
    – Index acting as Interim Mgmt

   Team Recruitment
    – Mattias Miksche as CEO

   Relocated to Stockholm

   Board Hiring
    – Fred Davis

   Additional Finance
    – Sequoia Capital

   Celebrity Partnerships

   Fashion Industry Partnerships
VC Case Study

   Company establishes HQ in
   London
    – Few hundred meters from
       Index

   Day to day contact with
   founders

   Team Recruitment
    – Mike Volpi, Cisco as Chairman
    – Saul Klein, Head of Marketing
    – Etc.

   Exit strategy
    – Index plays key role in
        navigating multiple buyer
        discussions
    – Successful exit to eBay
        €2.5bn+
Venture Capital – Typical Deal Terms

                                                          but that’s so
                  Target 20-35% ownership                   unfair…

                  Board Representation

                  Liquidation Preference

                  Participation rights

                  Element of reverse vesting

                  Certain control and veto rights

                  Option Pool

                  Period of exclusivity to close legals

Photo Source: Philip Greenspun, MIT
Agenda



    Overview of Venture Capital

    When to raise VC finance?

    Strategies for VC fundraising

    How to choose the right VC partner?
Good reasons to raise VC

       Pre-requisites

                                      Excellent
         Unique Product                                Large Potential
                                     Development
           Or Concept                                 Market Opportunity
                                      Capability



       Implications…
                         Intense
                                               Need to move
                       competition
                                                  rapidly
                          likely


       VC funding supports

                                Rapid Product
              Hiring                                   Partnerships
                                 Development


           Infrastructure     Internationalisation   Commercialisation
When NOT to raise VC


      Application
                         Market size is        Motivation is
      is a feature
                          too small            not financial
     not a product


       Risk is not that you waste time unsuccessfully trying
       to raise finance …

       … real danger is that you do succeed in raising VC
       funds
         – Lose opportunity for small exit which could be
           personally lucrative
         – Lose opportunity to run lifestyle business
         – Get bound in to 3+ yrs work you may not enjoy
Agenda



    Overview of Venture Capital

    When to raise VC finance?

    Strategies for VC fundraising

    How to choose the right VC partner?
The top tips…


   Have a great product

   Focus predominantly on the
   business not fundraising

   Evidence of executional ability is
   more exciting to VC than a 100
   page business plan
Identifying relevant VC partners


                Has funds
                 to invest


                                                         Do create a shortlist
                                   Match of
   Excellent
                                 Size/Stage/             Rifle is a better weapon
 track record
                                  Geography
                                                         than a shotgun
                Shortlist




       No directly
                             Relevant
      competitive
                             Portfolio
      investments
                                         Good free sources on VC funding
                                         http://www.thealarmclock.com/euro/
                                         http://www.vecosys.com
Getting on radar screens


     Out of the blue email is a longshot

     Try to build context
      – Analyse portfolio companies – are there any links
         there
      – Analyse contact network and advisors
      – Analyse press coverage
      – Participate in blog conversations
      – Attend events and conferences
      – Relevant PR around product also helps

     VCs spend their time looking for businesses with
     momentum
Sharing relevant information

  Pre - first meeting            Pre - termsheet             Post - termsheet

 100 page business plan not   Dialogue rather than         Some additional reference
 required                     documentation – expect       calls with partners /
                              lots of meetings             customers
 20 page ppt which clearly
 answers main questions is    Calls with current /         Personal reference calls
 best bet                     prospective customers or
                              partners                     Legal / accounting audit (if
   – Product
                                                           relevant)
   – Market
                              Meeting broader team
   – Business Model                                        Drafting legal
   – Team                     Brainstorming around         documentation
   – Competition              strategy
   – Product Roadmap
                              Identifying key hires post
   – Technology Overview
                              closing
   – Business Development
   – Financial Status         Formal presentation to VC
                              partnership

                                    2-4 weeks                   1-2 Months
Agenda



   Overview of Venture Capital

   When to raise VC finance?

   Strategies for VC fundraising

   How to choose the right VC partner?
Valuation should not be the decisive factor

    Entrepreneur’s Equation          Revenues / Profitability
                                     Growth rate
                                     Team quality
             Value at exit
                                     Strategic fit with buyer community
                                     Well managed exit process


                                     Fewest strategic errors made
                                     Hiring (quality & speed)
      Probability of getting there
                                     Partnerships
                                     Product development



                                     Valuation at initial round
                                     Valuation and dilution at
      % share of business at exit    subsequent rounds
                                     Option grants
Key things to consider


     Relationship
1.
        With key individual(s); and
        broader team

     References
2.
                                      Right partner at a fair price
        Speak to other founders
                                                   vs.
     Portfolio
3.
                                       Any partner at best price
        Relevant experience
        Non competitive
        Community you want to be
        part of

     Valuation and associated
4.
     deal terms
Thank you




        Ben Holmes
        Email: benh@indexventures.com
        Skype: ben_holmes
        Stardoll: binky2128

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Ben Holmes @ FOWA Feb 07

  • 1. Everything you need to know about Venture Capital Ben Holmes Index Ventures 20 February 2007
  • 2. Who we are Index Ventures Pan European Venture Fund €1.3bn under management Based London & Geneva Active investor in web / internet Selected Investments
  • 3. Agenda Overview of Venture Capital When to raise VC finance? Strategies for VC fundraising How to choose the right VC partner?
  • 4. Venture Capital – Size of market US - 2006 $25.7bn – 1446 transactions – $10.5m average investment – Europe - 2006 – €4.1bn – 867 transactions – €14m average investment 55% of transactions within broad IT sector However rapid increase in Web application investments – UK 2005 - £24m invested – UK 2006 - £79m invested Sources: Dow Jones VentureOne, Paul Fisher at FirstCapital
  • 5. Venture Capital – How the VC makes money Raise fund every 2-4 years – Pension funds, financial institutions and specialist “fund of fund” investors Invest money over 3-5 years ~ 1/2 of investments lose money ~ 1/3 of investments break even ~ 1/6 of investments make (lots) of money Very small management fee on funds managed ~ 1-2.5% pa Carry ~ 20-25%x (Total Return – Total Amount Invested)
  • 6. Venture Capital – Stages of Investment Early Stage Later Stage Pre-IPO / Private Seed Series A, (B) (B),C,D… Buy-out Equity Investment 0 - €1m €2m-€20m €5m-€20m €30m+ Size Potential Grant-funding Venture Capital Venture Capital Specialist Late Sources of stage tech University seed Funds (Wealthy) investment funds Angel investors funds Friends and family Hedge Funds Angel Investors (Venture Capital)
  • 7. Venture Capital – What a good VC will add Advice and Strategy Internationalisation Hiring Trusted service provider relationships – Developers – Search / recruiting – Country Managers – Branding / PR – Sales – Finance, etc – CEO / CFO / COO – Advisory Board Exit optimisation – Knowledge / contacts Partnerships with relevant buyers – Experience with Profile and PR process
  • 8. VC Case Study Company Creation – Index acting as Interim Mgmt Team Recruitment – Mattias Miksche as CEO Relocated to Stockholm Board Hiring – Fred Davis Additional Finance – Sequoia Capital Celebrity Partnerships Fashion Industry Partnerships
  • 9. VC Case Study Company establishes HQ in London – Few hundred meters from Index Day to day contact with founders Team Recruitment – Mike Volpi, Cisco as Chairman – Saul Klein, Head of Marketing – Etc. Exit strategy – Index plays key role in navigating multiple buyer discussions – Successful exit to eBay €2.5bn+
  • 10. Venture Capital – Typical Deal Terms but that’s so Target 20-35% ownership unfair… Board Representation Liquidation Preference Participation rights Element of reverse vesting Certain control and veto rights Option Pool Period of exclusivity to close legals Photo Source: Philip Greenspun, MIT
  • 11. Agenda Overview of Venture Capital When to raise VC finance? Strategies for VC fundraising How to choose the right VC partner?
  • 12. Good reasons to raise VC Pre-requisites Excellent Unique Product Large Potential Development Or Concept Market Opportunity Capability Implications… Intense Need to move competition rapidly likely VC funding supports Rapid Product Hiring Partnerships Development Infrastructure Internationalisation Commercialisation
  • 13. When NOT to raise VC Application Market size is Motivation is is a feature too small not financial not a product Risk is not that you waste time unsuccessfully trying to raise finance … … real danger is that you do succeed in raising VC funds – Lose opportunity for small exit which could be personally lucrative – Lose opportunity to run lifestyle business – Get bound in to 3+ yrs work you may not enjoy
  • 14. Agenda Overview of Venture Capital When to raise VC finance? Strategies for VC fundraising How to choose the right VC partner?
  • 15. The top tips… Have a great product Focus predominantly on the business not fundraising Evidence of executional ability is more exciting to VC than a 100 page business plan
  • 16. Identifying relevant VC partners Has funds to invest Do create a shortlist Match of Excellent Size/Stage/ Rifle is a better weapon track record Geography than a shotgun Shortlist No directly Relevant competitive Portfolio investments Good free sources on VC funding http://www.thealarmclock.com/euro/ http://www.vecosys.com
  • 17. Getting on radar screens Out of the blue email is a longshot Try to build context – Analyse portfolio companies – are there any links there – Analyse contact network and advisors – Analyse press coverage – Participate in blog conversations – Attend events and conferences – Relevant PR around product also helps VCs spend their time looking for businesses with momentum
  • 18. Sharing relevant information Pre - first meeting Pre - termsheet Post - termsheet 100 page business plan not Dialogue rather than Some additional reference required documentation – expect calls with partners / lots of meetings customers 20 page ppt which clearly answers main questions is Calls with current / Personal reference calls best bet prospective customers or partners Legal / accounting audit (if – Product relevant) – Market Meeting broader team – Business Model Drafting legal – Team Brainstorming around documentation – Competition strategy – Product Roadmap Identifying key hires post – Technology Overview closing – Business Development – Financial Status Formal presentation to VC partnership 2-4 weeks 1-2 Months
  • 19. Agenda Overview of Venture Capital When to raise VC finance? Strategies for VC fundraising How to choose the right VC partner?
  • 20. Valuation should not be the decisive factor Entrepreneur’s Equation Revenues / Profitability Growth rate Team quality Value at exit Strategic fit with buyer community Well managed exit process Fewest strategic errors made Hiring (quality & speed) Probability of getting there Partnerships Product development Valuation at initial round Valuation and dilution at % share of business at exit subsequent rounds Option grants
  • 21. Key things to consider Relationship 1. With key individual(s); and broader team References 2. Right partner at a fair price Speak to other founders vs. Portfolio 3. Any partner at best price Relevant experience Non competitive Community you want to be part of Valuation and associated 4. deal terms
  • 22. Thank you Ben Holmes Email: benh@indexventures.com Skype: ben_holmes Stardoll: binky2128