Stefan Fountain of Soocial speaking at Future of Web Apps in London, February 2007.

1. Begin here

2. Hi,
I’m Stefan Fountain and
I have a new phone
Hi,
I’m Stefan Fountain, from Soocial, and I just got a new phone. It’s a Nokia N80, really cool, it
even has Wifi.

3. New
My Mom
I’m from Holland, I promised to call my mom and let her know everything is ok.
So just give me a second...
....oh hold on... I don’t have her number in here, yet.

4. New
.vcf
Thankfully I emailed this to myself yesterday, since we have this cool standard VCF it should
be pretty easy to get into my phone. Right?

5. Double click!
Let me double click this to get it into my AddressBook

6. New
AddressBook
Once it’s in my AddressBook I’ll use Bluetooth to get it to my phone.

7. Bluetooth
Ok, let’s see Bluetooth turn-on. Uhm... pairing, oh yeah all I need to do is here and uh... uh
crap. Flag this I’ll use a cable.

8. Cable
So get the cable. Plug it in. Big Cable turn-on and here we go...

9. iSync
Start up iSync first, then what now...

10. Click!
Oh yeah, click to trigger the sync... and...

11. New
Finally I have my Mom’s number on my phone. Yay!

12. The future of
Contact management
This short scenario is just a typical example of one of the many ways contact management
these days goes wrong. Today it sucks...
What is more interesting is the future of contact management. We’ve got a solution that
provides us with a new kind of contact management.

13. The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

14. Many devices
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

15. Many devices
Desktops
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

16. Many devices
Desktops Laptops
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

17. Many devices
Desktops Laptops Cellphones
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

18. Many devices
Desktops Laptops Cellphones PDA’s
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

19. Many devices
Desktops Laptops Cellphones PDA’s
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

20. Many devices
Desktops Laptops Cellphones PDA’s
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

21. Many devices
Desktops Laptops Cellphones PDA’s
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

22. Many devices
Desktops Laptops Cellphones PDA’s
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

23. Multiple contact pools
The main problem is that we use many di!erent devices and they all have their own address
books, all have their own contact pools. It’s a real pain to use, sync and find contacts.

24. New
Your Mom
So enough about my mom, let’s talk about your mom.

25. New
Your Mom
Enter information 4 times?
For example your mom gets a new number, are you going to enter it more than once?
Probably not.
You’ll call your minion friends to text you the number, costs them money but that’s ok for
you, right?

26. Clunky interfaces
Another aspect is that even though mobiles *can* be beautiful they can also be very clunky.
They’ve got small screens, the address book software is shocking in usability (IMHO), the
input methods are limited, only 10 buttons for 29 letter, is T9 on or not, what language is it
in? In my opinion entering information on phones suck.

27. So... what have we done to solve these problems?
There are these many devices that have their own contacts pools. What we’ve done is created
one. We’ve thrown all contacts on one heap and then we distribute them to the devices where
you need them. So your going to have your contacts on all your devices when you need them.

28. This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull
Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact
management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’.
We’re open to user feedback and suggestions to change the payo!, though. ;-)

29. This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull
Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact
management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’.
We’re open to user feedback and suggestions to change the payo!, though. ;-)

30. ungimp your contacts
This is Soocial. We had to find a cool name, that had 2 o’s in it. Because every successfull
Web company name has 2 o’s in it. So it’s not Suwsjal, it sow-sjal. In our opinion contact
management these days sucks it’s gimp, so our slogan for now is ‘Ungimp your contacts’.
We’re open to user feedback and suggestions to change the payo!, though. ;-)

31. New
Your Mom
Let’s go back to your mom.
Say she gets a new number, it arrives on your MacBook, as soon as you add it to your
AddressBook it appears on all your other devices.

32. New
Your Mom
Let’s go back to your mom.
Say she gets a new number, it arrives on your MacBook, as soon as you add it to your
AddressBook it appears on all your other devices.

33. New
Your Mom
New
Let’s go back to your mom.
Say she gets a new number, it arrives on your MacBook, as soon as you add it to your
AddressBook it appears on all your other devices.

34. New
Your Mom
New
New
New New
Let’s go back to your mom.
Say she gets a new number, it arrives on your MacBook, as soon as you add it to your
AddressBook it appears on all your other devices.

35. New
Automatic
New
New
New New
Let’s go back to your mom.
Say she gets a new number, it arrives on your MacBook, as soon as you add it to your
AddressBook it appears on all your other devices.

36. New
Unobtrusive
New
New
New New
Let’s go back to your mom.
Say she gets a new number, it arrives on your MacBook, as soon as you add it to your
AddressBook it appears on all your other devices.

37. New
Ubiquitous
New
New
New New
Let’s go back to your mom.
Say she gets a new number, it arrives on your MacBook, as soon as you add it to your
AddressBook it appears on all your other devices.

38. Buddies
Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say
Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her
new number, so they can use her number.

39. Buddies
Jane
Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say
Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her
new number, so they can use her number.

40. Buddies
Jane
Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say
Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her
new number, so they can use her number.

41. Buddies
New
Jane
Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say
Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her
new number, so they can use her number.

42. Buddies
New
Jane
Another cool feature is our buddy system. Meet Jane. Jane has a number of friends. Let’s say
Jane gets a new number, she adds it to her Soocial, and immediately all her friends have her
new number, so they can use her number.

43. Features
Other features we’re developing are:
- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and
your ready to go.
- plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce
- an Open API for third parties to be able to use the Soocial ecosystem.

44. Features
Easy setup
Other features we’re developing are:
- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and
your ready to go.
- plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce
- an Open API for third parties to be able to use the Soocial ecosystem.

45. Features
AddressBook
Other features we’re developing are:
- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and
your ready to go.
- plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce
- an Open API for third parties to be able to use the Soocial ecosystem.

46. Features
Microsoft Outlook
Other features we’re developing are:
- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and
your ready to go.
- plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce
- an Open API for third parties to be able to use the Soocial ecosystem.

47. Features
Open API
Other features we’re developing are:
- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and
your ready to go.
- plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce
- an Open API for third parties to be able to use the Soocial ecosystem.

48. Features
Web app
Other features we’re developing are:
- an easy setup feature, that sends you setting via SMS all you have to do is say ‘yes’ once and
your ready to go.
- plugins for desktop clients such as Apple’s AddressBook, Microsoft Oquot;ce
- an Open API for third parties to be able to use the Soocial ecosystem.

49. Approach
Simple as this
Our philosophy is to make it simple.
We want it to be automatic behind-the scenes as simple as kicking a football; you don’t want
to have to think about the force and angle to kick it, you just want to score. You don’t have to
think about synchronizing, you just call your mom, your brother or whoever.

50. Approach
User participation
We want to participate with you. We have strong opinions about how Soocial should work, but
we’re also keen to hear from you what you think. Signup on Soocial.com and get invited for
our private alpha.

51. Alpha release
On invitation
In the next few weeks
We’ll be releasing our private alpha in the next few weeks. It will be invitation only, so signup
for our Alpha release on Soocial.com/signup.

52. We need you...
Developers, developers, developers
One last thing. We’ve got some developer slot’s open so if you think you can be a benefit to
our team, drop a line and maybe you can be our next guru ‘du jour’.

53. Demo
This slide really only works live. But go ahead and enjoy it anyway. Since you’ve come this far,
I reckon you deserve bonus.