Carve Consulting presenting at Eye for Travel conference in Prague October 2009. Developing effective social media strategies for travel. Also here - Virgin Atlantic, TripAdvisor.com
27. Thanks for listening
* CarveConsulting.com
* Slideshare.net/CarveConsulting
* LinkedIn.com/in/PaulHarrison
* Twitter.com/CarveConsulting
* Paul@CarveConsulting.com
find us here:
Notes de l'éditeur
Social is like Sex. Not box ticking. Demands transparency, openness, trust. Throw away all you know about PR. Getting closer to your candidates, clients.. And your competitors
Ben your call if we include a 33 client – if not will use one of ours – we could hide names if u want
This is about PASSION (Big Mac / Don Leslie )
Champion, C-suite
Google side-wiki
All about conversations – and adding value
Peckham shopping centre – why would I friend that?
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Seth Godin’s book Tribes describes the world as populated by individuals
who crave a sense of belonging,
‘Human beings can’t help it: we need to belong. One of the most
powerful of our survival mechanisms is to be part of a tribe, to
contribute to (and to take from), a group of like minded people’
(Godin, 2009)
People can never belong to too many tribes, we are in some ways
insatiable for belonging,
‘We want to belong to not just one tribe, it turns out, but to many.
And if you give us tools and make it easy we’ll keep joining’ (Godin,
2009).
Platforms – Social Media are basically platform agnostic – “fishing where the fist are”
Gratuitous graphic – to make a point
To say what – to who – when – why?
3 Cs – Community, Content and Conversation
Brand being defined by people external to your organisation – you already know that.
Blue Shirt Nation... Nike Runners.... Msoft Bchannel.. What about for hotels? Car hire?
If you have a great product let it fly
Asda web cam in carrot factory
David Manaster Scott – New rules of marketing and PR
Coercion & Interuption vs. _______________
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Allow your visitors to share their experences, favourite rooms, local restuarants, menu loves all online
Webcams, vlog / blogs and podcasts
(Hold up Timeout prague 0
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API (Sales)
Salesforce.com: Reported on their blog on Jan 8th of
this year that over 40% of all of Salesforce.com traffic
comes from their API.
Amazon: 140,000 registered developers. Third-party
sellers = 28% of Amazon’s second-quarter unit sales,
or $490 million.
eBay: 25,000 developers with 1,900 certified
applications. 8 billion API requests, transactions up
84 % annually.
Audio Boo
Nike has successfully created a tribe of runners around its’ brand. Each of
them united to one another by a shared passion in running. This shared
passion always existed. Butt it is Nike that has leveraged it through its
superb use of social media.