SlideShare une entreprise Scribd logo
1  sur  45
+
    The Social
    Shift
+

    dx
+
JOBS FEED    SOCIAL     BRANDED
VIA RSS TO   ICONS ON   FACEBOOK
TWITTER      CAREERS    PAGE
             SITE

             BRANDED    LINKEDIN
 BRANDED
             TWITTER    CAREERS
 YOUTUBE
             PAGE       PAGE
 CHANNEL


 PAID FOR
 LINKEDIN    COMPANY    FACEBOOK
 RECRUITER   BLOGS      ADS
 PACKAGE
People
listen to one
another
People trust
one another
People
don’t trust
you
+
+



Institutional to Individual
+



Drivers of
Change
+
    How do you
    market your
    jobs / company
    today?
+
    Marketing & Influence
+
    Social Marketing
+
    Social

             5
+
    Influencers & Advocates
Optimised links to


+
Optimised “Personal       Digital Assets
     Headline”

                      Twitter Integration. Can
                       update automatically
                                                     Thought
                         Personalised URL
                                                 Leadership at
                        improves visibility /
                          discoverability


                       Keyword richness in
                                                        Scale
                      specialities and profile




Integration to LRQA
 Thought Leaders’
 presentations via
SlideShare. Updates        LRQA Blog
   Automatically.     BusinessAssurance.co
                      m automatically update
                         Thought Leader
                             profiles




                      Thought Leader Event
                      participation shown on
                               profile
+
    How do you
    collaborate
    today?
+
    Social Enterprise
+
    How do you
    train your
    people today?
+
    How do people really learn?*
+
    How would you
    make career
    planning more
    compelling?
+
    Gamification
+
    How would you
    search for
    where to go for
    a drink this
    evening?
+
    Search today
+
    LI Signal Search
+
    How would you
    find out how
    much you could
    earn at a
    competitor?
+
    8. Reviews
+
    How do you
    protect your
    organisational
    value today?
+
    Will privacy exist in tomorrow’s world?
How do you
currently get
closer to your
customers?
+
    Personal Dashboards..
What
characterises
your career site
in the future?
+
    Careers site go the way of the FAX?
    (Hint: no)
+
    Personalised Web Experiences

       http://www.intel.com/museumofme/r/index.htm

       http://www.takethislollipop.com/
+
    Integrating social = instant
    personalisation
+
    LI Job Alert
+
    LI Employee Insights
+
    Social by Design
+

    Real Social
    Recruiting =
    Social
    Business
+



Institutional to Individual
+
    9.Understanding Social Relationships
People buy
People

#SocialBusiness
+

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The Social Shift to Individualized Experiences

  • 1. + The Social Shift
  • 2. + dx
  • 3. +
  • 4. JOBS FEED SOCIAL BRANDED VIA RSS TO ICONS ON FACEBOOK TWITTER CAREERS PAGE SITE BRANDED LINKEDIN BRANDED TWITTER CAREERS YOUTUBE PAGE PAGE CHANNEL PAID FOR LINKEDIN COMPANY FACEBOOK RECRUITER BLOGS ADS PACKAGE
  • 5.
  • 9. +
  • 12. + How do you market your jobs / company today?
  • 13. + Marketing & Influence
  • 14. + Social Marketing
  • 15. + Social 5
  • 16. + Influencers & Advocates
  • 17. Optimised links to + Optimised “Personal Digital Assets Headline” Twitter Integration. Can update automatically Thought Personalised URL Leadership at improves visibility / discoverability Keyword richness in Scale specialities and profile Integration to LRQA Thought Leaders’ presentations via SlideShare. Updates LRQA Blog Automatically. BusinessAssurance.co m automatically update Thought Leader profiles Thought Leader Event participation shown on profile
  • 18. + How do you collaborate today?
  • 19. + Social Enterprise
  • 20. + How do you train your people today?
  • 21. + How do people really learn?*
  • 22. + How would you make career planning more compelling?
  • 23. + Gamification
  • 24. + How would you search for where to go for a drink this evening?
  • 25. + Search today
  • 26. + LI Signal Search
  • 27. + How would you find out how much you could earn at a competitor?
  • 28. + 8. Reviews
  • 29. + How do you protect your organisational value today?
  • 30. + Will privacy exist in tomorrow’s world?
  • 31. How do you currently get closer to your customers?
  • 32. + Personal Dashboards..
  • 34. + Careers site go the way of the FAX? (Hint: no)
  • 35.
  • 36. + Personalised Web Experiences  http://www.intel.com/museumofme/r/index.htm  http://www.takethislollipop.com/
  • 37. + Integrating social = instant personalisation
  • 38. + LI Job Alert
  • 39. + LI Employee Insights
  • 40. + Social by Design
  • 41. + Real Social Recruiting = Social Business
  • 43. + 9.Understanding Social Relationships
  • 45. +