Presentation SOS

SOS Save our Species 1

SOS
SAVE
OUR
SPECIES
1st round presentation for a visual identity
and communication’s strategy.


FIRST
PROPOSAL

SOS Save our Species - Project Keys 3

1

The world
is facing an
2
extinction crisis.
The loss of
species results in
biodiversity loss
and ecosystem
3
degradation.
All species
have roles as
‘building blocks’
for biodiversity.

SOS Save our Species - Objectives 4

1

2
To build awareness.
To inspire. To create,
to innovate, to
emotionally charge a
communication’s
plan.
3
To catalyse
political awareness.
4
To promote an
urgency for
conservation
as well as its
accomplishments.

SOS Save our Species - Key Words 5

Biodiversity
Building Blocks
Urgency
Credibility
Inspiration
Innovation
Emotion
Collectivity
Social effort
Hope

SOS Save our Species - a concept based on biodiversity 6

BUILDING
A CONCEPT
BASED ON
BIODIVERSITY


Biodiversity
and Patterns
Nature provides us with numerous patterns.
From the basic building blocks, such as
water, animal & plant life, the complexity
of their patterns are infinitely beautiful
as they are incredibly biodiverse.


Biodiversity
and Patterns

WATER IS THE BASIC BUILDING BLOCK THE PLANET’S ANIMAL POPULATIONS PLANT LIFE ALSO PLAYS A MAJOR ROLE IN
FOR LIFE AS WE KNOW IT. WATER = FISH CREATE BIODIVERSE ECOSYSTEMS. THEY OUR SURVIVAL. PANTS PROVIDE EVERYONE
POPULATION, UNDER WATER MAMMALS, ARE NATURALLY SUSTAINABLE & ARE WITH FUEL & FOOD & MEDICINE, THEY ALSO
& MICRO PLANCTON ETC... IMPORTANT KEYS TO THE SURVIVAL OF PREVENT SOIL EROSION & THEY REGULATE
OUR PLANET’S ECOSYSTEMS. OUR PLANET’S CLIMATE.

WATER PROMOTES AN INFINTE ARRANGE- PATTERNS IN THE ANIMAL KINGDOM PLANT LIFE ALSO PROVIDES AN INFINITE
MENT OF PATTERNS. FROM SIMPLE RAIN ARE MANY. EG. THE NATURAL CAMOU- SOURCE OF INTERESTING PATTERNS, FROM
WATER, TO COMPLEX OCEANS, CORAL FLAGE PATTERNS OF ANIMAL SKINS AS THE DENSE JUNGLE GROWTHS OF RAIN
REEVES AND UNDERWATER LIFE. THEY WELL AS FOOTPRINTS ARE SRONG VISUAL FORESTS TO A SIMPLE BLADE OF GRASS,
ARE ALL NATURALLY OCCURING IN A CUES. THEY ARE UNIQUE SIGNATURES ALL PLANT LIFE STEMS FROM A UNIQUE
SERIES OF RANDOM PATTERNS. OF BIODIVERSITY. SET OF COMPLEX PATTERNS.


Biodiversity
and Patterns
Nature’s patterns are its footprint.
These footprints reflect the planet’s
biodiversity and their interconnections
within our global ecosystems.


UNILEVER

Unilever’s corporate identity is an excellent
example of how pattern can communicate a
sophisticated brand. The intricate structure
of Unilever’s activity is broken down into a
unique categorization using pattern and
iconography to commuicate it’s activities.

SOS Save our Species - Focus on building an Identity 11

AN IDENTITY
BUILT UPON
BIODIVERSITY
NB. This is only a first draft proposal of this
identity. It is important to note that this mark,
as it is now, is flexible and reworkable upon the
next phase of developent.


Production Notes: Logo is printed in 3 pantone spot colours. It is also possible to print a 50% dark brown for the O.


Production Notes: Logo is printed in 3 pantone spot colours. It is also possible to print a 50% tones.

SOS Save our Species - Focus on building a Concept 16

Color Pallette

Emotional Corporate
Biodiverse Scientific
Responsible Biodiverse
Ambitious Credibility
Urgency Engaging
Credibility Comitted
Inspirational Political
Engaging Business-minded
Assertive Mobilized
Hopeful Involved
Together Ambitious


IDENTITY
FLEXIBILITY
& NORMS
next phase of development.


This is the base line grid developed to incoporate norms for joint partners as well as other languages, see Chinese version.


BRAND
IDENTITY
COMMUNICATION

NB. This is only a first draft proposal of the
brand identity. It is important to note that this
mark, as it is now, as well as pattern designs are
flexible and reworkable upon the next phase
of developent.


Booklet - Amphibians
on the IUCN Red List

NB. This is an example of a communication booklet which uses (one) or all of the pattern designs found in the logo
Identity. This visual language device is used to categorize communication within the different active branches of SOS.
eg. oceans & rivers, animal species, plant species, etc...


SECOND
PROPOSAL

SOS Save our Species - Focusing on Keys 22

1

The world
is facing a species
2
extinction crisis.
We must mobilize
& stimulate
fundraising efforts
3
on a global scale.
Collaboration is
4
key to fundraising.
We must introduce
hope & positivity
with proactive
results for species
conservation.

SOS Save our Species - Focus on a concept based on collaboration 23

Collaboration

Biodiversity (by definition) is a grand form
of colloaboration in nature. This identity
aims to illustrate the importance of
collaboration as well as the urgency to take
immediate action in species conservation.

This identity also borrows from the basic building blocks of
biodiversity in nature which are used to commincate water,
animal life and plant life. These collaborating elements are
directly translated within the identity’s color pallette:

1
Blue = oceans, rivers, marshlands, ice landscapes, etc....
2
Brown = animals & the earth, mammals & insects, reptiles &
their natural environments etc...
3
Green = plant life, forests, underwater vegetations, etc...

SOS Save our Species - Focusing on a color pallette 24

WATER ANIMAL LIFE PLANT LIFE

Collaboration
Proactivity
Responsibility
Engagement
Mobility
Credibility
Action
Global
Natural
Biodiverse

SOS Save our Species - Focus on Key Words and Identity argumentation 25

Collaboration
Connectivity
Collectivity
Proactiveness
Positivity
This identity illustrates connectivity and collabora-
tion. It promotes awareness and new efforts toward
a solution for global species conservation. It evokes
mobility, proactivity, and conjures up a positive spirit.
It also transforms the commonly known war-time
acronym SOS “save our souls” into a more syner-
getic, perhaps more positive and diversified word-
mark using linkages. These linkages are colour
coded relating to the basic building blocks of
our planets biodiverse interconnectivity. Next,
the baseline,“save our species”, is set in a sober,
smaller, Helvetica Neue bold typeface to preserve
the impact of the word-mark’s identity message.
Furthermore, the base line is given a secondary
level of importance allowing for an invitation to
read further. This preserves the overall clarity
and readability of the mark.


Production Notes: Identity is printed in 3 pantone spot colours. It is also possible to print in tone percentages.


IDENTITY
FLEXIBILITY
& NORMS
next phase of development.


This is the base line grid developed to incoporate norms for joint partners as well as other languages, see Chinese version.

SOS Save our Species - Focus on brand identity communication 30

BRAND
IDENTITY
COMMUNICATION

NB. This is only a first draft proposal of the
brand identity. It is important to note that this
mark, as it is now, is flexible and reworkable
upon the next phase of developent.


Back lit Poster in Public Space

Sea Turtle


Back lit Poster in Public Space

Western Lowland Gorilla

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