6. Even with Gaga on board... Most popular person on Twitter (11.6 million followers) 41,803,483 Facebook fans 2 nd most viewed YouTube video of all time
7.
8. This might change over time e.g. Donors choose.org have made a map that shows donation “arrows” arriving at their destination over time; an iPhone app that collects and displays local projects in need of support; and a service that suggests projects to recommend to Twitter followers based on their location.
Popular cause Awareness day Clear call to action LOTS of celebrity endorsement Press coverage
2 nd most popular woman on Facebook
Donors choose.org a map that shows donation “arrows” arriving at their destination over time; an iPhone app that collects and displays local projects in need of support; and a service that suggests projects to recommend to Twitter followers based on their location.
Social channels can support fundraising drives as part of a multichannel approach
Social is about sharing i.e. Awareness raising Explain twibbons, Mention Iran
Say something well or say it differently
more than 22,000 entries http://www.youtube.com/watch?v=7IcVyvg2Qlo http://www.youtube.com/watch?v=ax96cghOnY4
Facebook is a walled garden... Great for awareness & reaching people Great for engaging with supporters Aim is to get on the mini feed and get people interacting with you New website has to be ‘likeable’
Open public space• 150+ Million Users Worldwide • The 11 th Most Visited Website • Over 40 Million Tweets Daily • 87% of Americans have heard of Twitter, just 7% (17 million) use it.
