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1. Synergy & Convergence
Synergy
In general, synergy is the combined working together of two
or more parts of a system so that the combined effect is
greater than the sum of the efforts of the parts.
Convergence
Convergence involves the interlocking of computing and information
technology companies, telecommunications networks, and content
providers from the publishing worlds of newspapers, magazines, music,
radio, television, films, and entertainment software. Media convergence
brings together the "three Cs"-computing, communications, and content..

2. Lucy
The film can be
watched for £9.99 on
amazon prime, this is
therefor cross
promoting the film
and amazon.
Some merchandise
was available like t-
shirts and watches for
around £10 and £20.
There was even a
soundtrack available.

3. The Anomaly
Even on some of the film
posters they have social
media elements such as
the hash tag symbol
here. This would result in
them trying to promote
the film by getting it
trending on twitter.
The film could be brought
on blue ray, and also
DVD.
The film can be
watched for £3.49 on
amazon prime, this is
therefor cross
promoting the film
and amazon even
though the price is
slightly less than
Lucy.

4. he Hunger Games - Mockingja
Popular merchandise
websites were selling there
products and still are due to
the huge response to the
film. The actually title of the
film gives an immediate
merchandise opportunity
with the mocking jay logo.
There is an official soundtrack, including
one of the songs that actually made it to
number one, sung by the main
protagonist herself. Jenifer Lawrence
sung “Hanging Tree”.
They also
used hashtags
and generated
buzz through
sites such as
twitter by
having these
on there
trailers.