1. Welcome
to
Beyond One to One Sessions
Beta Group
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Friday, June 12, 2009

2. Some notes about this group
 16 sessions – 8 weeks
 What and why – don’t worry about the how
 Download the recordings
 Start where you are
 A lot of content – listen lightly
 Feedback, please.
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Friday, June 12, 2009

3. Begin where you are
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Friday, June 12, 2009

4. Things that may change
from this group…
 Your mindset
 Your beliefs and management of time
 Your niche market
 Your solutions
 Your feelings about $$
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Friday, June 12, 2009

5. As a profession,
we have outgrown our clothes
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Friday, June 12, 2009

6. How may therapy techniques can
you name?
 Psychodynamic
 Cognitive Behavioral
 Supportive
 Solution focused
 Positive Psychology
 Narrative Therapy
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Friday, June 12, 2009

7. Rarely have we questioned the
one-fee-for-one session model.
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Friday, June 12, 2009

8. The Myth of Self-Employment
 “Take this job and shove it.”
 “I could work for myself!”
 “All I need is a part-time office and a
phone.”
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Friday, June 12, 2009

9. We didn’t get what we thought.
 No retirement plan
 No vacation
 No sick time
 Family leave? Ha!
 Limitations on the number we could reach
 Cap on our income.
 We got a j-o-b.
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Friday, June 12, 2009

10. Our current model will not sustain
us.
 Medical model vs. personal growth model
 Culture is changing - new demands on us
 Reverence for therapist is gone
 Compassion fatigue is increasing
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Friday, June 12, 2009

11. It is time to look at another
business model.
Multiple Streams of Therapy Income:
The Way to Make *More* Money While
Making A *Bigger* Difference
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Friday, June 12, 2009

12. Multiple Streams of Therapy
Income Model. (as you see it)
 Create products and offer services that allow
you to leverage your time and content.
 Create it once, sell it again and again.
 Limit your one-on-one time.
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Friday, June 12, 2009

13. Multiple Streams of Therapy
Income Model.
 The customer then gets to choose their level
of investment.
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14. 14
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15. 15
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16. How does a MSOTI business differ
from an in-person practice?
 The power of the internet extends your
reach.
 While you can sell products in person or
from your office, the power is in using the
internet.
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Friday, June 12, 2009

17. How does a MSOTI business differ
from an in-person practice?
 Niche is much more important in
an MSOTI business.
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18. How does a MSOTI business differ
from an in-person practice?
 To be successful, you must know what
problems your niche wants solved.
 But there is more. Are they willing to
pay for that solution?
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Friday, June 12, 2009

19. As we end Session #1:
Coaching Questions for you
 What is your business vision?
 What do you see as your biggest
obstacle?
 What do you see as the biggest
opportunity?

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20. Next time....
 What makes a good niche.
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Friday, June 12, 2009