2. INTRODUCTION Who Am I and Why Should You Listen To Me? Just a few bullet points. Remember it’s about them Plant the seeds that you focus on getting customers YOU ARE A LOCAL INTERNET MARKETING EXPERT End with “I help local businesses get more customers by making them findable on the internet YOUR COMPANY - Phone - Email
3. WHAT YOU WILL LEARN TODAY BEING FINDABLE ONLINE Why Local Internet Marketing is one of the best ways to generate new customers How Google Places fits into your online presence How the online habits of local consumers can affectyour findability This is a NO TECHIE ZONE YOUR COMPANY - Phone - Email
4. WHAT IS LOCAL INTERNET MARKETING? Denver Kitchen Remodeling Geographical targeting of consumers for local products and services Consumers search differently when they are ready to buy locally Although it is becoming less necessary, most consumers put a Geographic Modifier (city name, zip code, neighborhood) when searching for local products and services YOUR COMPANY - Phone - Email
5. LOCAL CONSUMER SHOPPING HABITS? THINK ABOUT HOW YOU SHOP If you’ve purchased a TV within the last year you probably, did your research online You read reviews and specs online The one thing you probably didn’t do… YOUR COMPANY - Phone - Email
6. Hit The Add To Cart Button We Want It Now! YOUR COMPANY - Phone - Email
7. LOCAL CONSUMER SHOPPING HABITS Most consumers research products and services online but prefer to buy locally And when they are ready, they generally perform a “Local Search” (city, zip, neighborhood) – for a LOCAL BUSINESS to purchase their product service YOUR COMPANY - Phone - Email
8. WHAT DOES THIS MEAN? YOUR COMPANY - Phone - Email Local Searchers Are READY TO BUY!
9. Potential Customers Are Looking For You Online... RIGHT NOW! ARE YOU THERE? YOUR COMPANY - Phone - Email
10. YOUR BUSINESS & THE INTERNET Just a few short years ago, there was no internet as we know it today Marketing to consumers was done primarily through: Newspaper ads Print Yellow Page ads Mailers TV advertising Radio ads YOUR COMPANY - Phone - Email
11. THE INTERNET CHANGED THINGS ... FAST! Initially, used to share information and communicate Big Businesses found they could reach customers globally Every major business developed an internet presence Internet became a Trillion Dollar Industry! YOUR COMPANY - Phone - Email
12. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Search engines are now the number one resource for finding local business information 86% of consumers surveyed use the Internet to find local products and services 80% say they research a product or service online and then make their purchase offline from a local business YOUR COMPANY - Phone – Email *Webvisible & Nielson
13. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Many small business owners feel large advertising budgets are needed to compete NOW – you can market your business on the internet and compete with giant companies – using a much smaller marketing budget … WHILE FOCUSING ON LOCAL CONSUMERS Being Findable Online is More Affordable Than You Might Think! YOUR COMPANY - Phone - Email
15. ARE YOU FINDABLE? HAVING A WEBSITE IS JUST PART OF THE EQUATION You already know having an internet presence is important You may already have a website But now what do you do? YOUR COMPANY - Phone - Email
16. THE PLAYING FIELD IS LEVELED LOCAL SMALL BUSINESSES CAN COMPETE! Is your business findable by local consumers using the internet? Or do you have a... "Billboard In The Desert"? YOUR COMPANY - Phone - Email
17. IT’S NOT ALL ABOUT A WEBSITE IT’S ABOUT MARKETING ONLINE! Online Classifieds Business Directories Social Media Online Video Mobile Media YOUR COMPANY - Phone - Email
18. WHAT ARE CONSUMERS LOOKING FOR? SURVEY QUESTION: What information do you expect to find when searching for local businesses online? REMEMBER… IT’S NOT ALL ABOUT A WEBSITE! YOUR COMPANY - Phone - Email
19. WHERE ARE CONSUMERS LOOKING? GO WHERE THE BUYERS ARE This chart summarizes the market share percentage for the top search engines in 2010 according to Stat Owl This usage analysis shows that Google is the most utilized search engine YOUR COMPANY - Phone - Email
20. PUT YOUR BUSINESS ON THE MAP GOOGLE PLACES FOR LOCAL BUSINESS Recognizing the Local Search upward trend Google created Google Places Google Places are FREE INTERNET business listings that can be found when people search for a LOCALBUSINESSES YOUR COMPANY - Phone - Email
21. When consumers look for local products and services Google will show relevant business results and information about Local Businesses You could be here with an Optimized Places Listing These are paid listing that can cost several dollars per “CLICK” YOUR COMPANY - Phone - Email
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23. Add more info, photos, videos to Stand Out – FREEBe FoundGet More Customers YOUR COMPANY - Phone - Email
32. When scanned, customer is taken to mobile version of Google Places listing – chock full of your business’ infoYOUR COMPANY - Phone - Email
33. WHAT DOES THIS MEAN? GOOGLE PLACES SHOULD BE PART OF YOUR LOCAL INTERNET MARKETING STRATEGY Even with a small marketing budget – you can be found by local consumers Findableon the Internet = More Customers& More Profits for your business YOUR COMPANY - Phone - Email
36. Or login using your Gmail username & passwordYOUR COMPANY - Phone - Email
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40. If you are a business where the client always comes to you to do business, then you are going to want to list your storefront address
41. If you are in a business where you go to your customers’ houses or workplaces or if you work from home, Google allows you to hide your addressYOUR COMPANY - Phone - Email
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43. You’ll want to use a local phone number instead of toll free number. You want your customers (and Google) to recognize the number as a local number they can trustYOUR COMPANY - Phone - Email
44. ADDING YOUR BUSINESS TO GOOGLE PLACES After you login click on “List your business” YOUR COMPANY - Phone - Email
45. ADDING YOUR BUSINESS TO GOOGLE PLACES Select your country & enter your Business phone Select “Find business information.” If your business appears you can “Claim” your listing If you don’t already have a listing, click “Add a new listing” YOUR COMPANY - Phone - Email
46. Enter Basic information: Business Name Address Phone Number Email Address Website Description of your business Your description should describe “What Your Business Does” Not “Who You Are” YOUR COMPANY - Phone - Email
49. Provide a human readable description that targets words that potential customers would use to search for your business typeYOUR COMPANY - Phone - Email
50. ADDING YOUR BUSINESS TO GOOGLE PLACES THE IMPORTANCE OF A CATEGORY CHOICES Categories: Picking the right categories is critical for optimizing the listing You must select at least one of Google’s categories Up to 4 more categories can be custom Place your categories in order of importance YOUR COMPANY - Phone - Email
53. If Google has pre populated categories that fit your needs, use thoseYOUR COMPANY - Phone - Email
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55. Here you can hide your address if you have a home based business or no storefront
56. You may also specify how far you travel to serve customersYOUR COMPANY - Phone - Email
57. Add your hours of operation and payment options You may also add any photos, ad images and promotional videos you may have for your business YOUR COMPANY - Phone - Email
61. Validate your listing with a PIN Choose to validate by phone call to your business number (immediate) Or a postcard to your business address (2-3 weeks) Enter PIN to activate your account YOUR COMPANY - Phone - Email
62. ADDITIONAL FEATURES OF GOOGLE PLACES Offers Section: Create a coupon Customer can print coupon or show it on mobile phone to get discount YOUR COMPANY - Phone - Email
63. GOOGLE PLACES REVIEWS LET YOUR CUSTOMERS SPREAD THE WORD Reviews by customers can enhance your Google Places ranking Some ideas for soliciting reviews are: Call your best customers and ask Append the request to e-mail newsletters Ask for a review during follow-up calls E-mail a review request to happy customers YOUR COMPANY - Phone - Email
64. Keyword selection is the most important part of optimizing your Google Places listing – and also the most difficult Proper keyword selection is critical for ensuring the right customers find your products and/or services CHOOSING YOUR KEYWORDS HOW TO CONSUMERS LOOK FOR YOU? YOUR COMPANY - Phone - Email
65. TOO POWERFUL TO IGNORE MIND OF THE LOCAL CONSUMER 43% of all searches on Google are related to searches for local services or businesses – (comScore Networks). 97% of consumers use the Internet to find and research products or services in their local area - (The Kelsey Group). 82% of people performing an online local search follow-up via an online inquiry, phone call or visit to an offline local business. Searchers decide which local business to spend their money at by the businesses they find on the Internet - (Local Marketing Source). YOUR COMPANY - Phone - Email
66. TAKE THE FIRST STEP BECOME FINDABLE WHEN LOCAL CONSUMERS ARE LOOKING FOR YOU An Optimized Google Places Listing is just one local marketing strategy that needs to be implemented to ensure local customers find your business People search online in many ways A presence in multiple places online will make it easier for people to find your business YOUR COMPANY - Phone - Email
67. You now have the knowledge to Get started Do something Start leveraging the incredible tools and opportunities available to you MAKE THE DECISION TODAY YOU CAN’T AFFORD TO NOT BE FINDABLE YOUR COMPANY - Phone - Email
68. THANKS! TILL NEXT TIME! YOUR COMPANY - Phone - Email
69. ABC Business ABC Business will be happy to discuss your local internet marketing needs with you and implement the appropriate strategies for an optimized internet presence. ABC Business www.ABCBusiness.com info@ABCBusiness.com (999) 999-9999 YOUR COMPANY - Phone - Email
