8. Wrap-Up Problem Solution Brand/Customer loyalty “ MyDunkin” Membership Emphasis on coffee delivery service Twitter promos, phone applications, recipe contest More contest/branded events Use social networks to promote events that will then drive traffic to website Website Improvements Better integration and organization
15. Wrap-Up Problem Solution Competition Create a strong following on social networks, making store site a community in itself Competing for employees Gain interest of guest artists, events and conventions Bringing in new customers Online community creates brand loyalty, word of mouth, and promotes artist work Creating a strong online brand presence Integration of social networks and online store community
22. Wrap-Up Problem Solution Online presence “ Face the Magic” Improve interactive aspects of website Social network integrations and online community More contest/branded events Utilize contests to bring users to website Website Improvements Better integration and organization
