2. 1. How to create a LinkedIn account:
Step 1: Go to www.linkedin.com. Sign up by entering your name, email and a
password in the “Join LinkedIn Today” box on the right of the screen.
Step 2: Confirm your account through your email address. LinkedIn will send
you an email to confirm your address. Click on the link provider and then you can
start creating your profile.
“LinkedIn for Starters” Webinar Handout 2
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Com-
muni-
cation—the human connec-
3. Step 3: Create your profile. Creating your profile on LinkedIn is the hardest task
of them all. You might be wondering, what information do I add regarding my
education and employment? We have been there, which is why we will guide you
through this step-by-step in our 10 Days to an Awesome LinkedIn Profile e-class.
“LinkedIn for Starters” Webinar Handout 3
4. 2. Is LinkedIn Intercultural?
Read more about the survey we conducted to explore this question and the key
findings in the 5 Tips for Creating an Intercultural LinkedIn Profile PDF (you’ll find
it in the LinkedIn class community on Ruzuku).
3. Articles highlighting the usefulness of LinkedIn.
• The Wall Street Journal recently published some findings regarding small busi-
ness owners and their usage of social media in growing their business. Of the 6
in 10 small business owners who use various social media platforms, 41% be-
lieve that using LinkedIn has made a positive impact on their business com-
pared to just 14% who use Facebook. Click here to read the article.
“LinkedIn for Starters” Webinar Handout 4
5. • Are you looking for a job and contemplating using LinkedIn? According to re-
search published in the Bullhorn report 97.3% of all recruiters are using Linke-
dIn to search for job candidates compared to only 51.3% who use Facebook for
the same goals. When looking forward to 2013, 82.6% said that they plan to
use LinkedIn more extensively for job candidate searches. If you are not of
LinkedIn or do not have a profile that clearly highlights who you are and your
talents, you could be missing out on this opportunity. Click here to read the arti-
cle
3. Your online footprint.
Our world in the last 5-10 years has changed dramatically, particularly in the area
of our online presence. Nowadays, the first things that a potential employer, client
or customer will do before hiring you is to look at your online footprint.
LinkedIn is the first tool we both use to learn about someone in a professional
context. Your potential clients and employers will also do this. If you do not show
up in online searches people will either think you have something to hide or that
you are a technological dinosaur who does not know how to use social media. If
you’re in the workforce there’s no excuse for having a half-completed LinkedIn
profile!
4. Resources.
There are several resources to help you improve your exposure on LinkedIn by
helping to deliver relevant content to your LinkedIn page.
• Hootsuite
www.hootsuite.com
Hootsuite is an application that will help you manage your LinkedIn content up-
dates. With this tool you are able to feed the application with content and then set
a time and date when you would like this content to be posted on your LinkedIn
home page. (You can also set it up to post to other social networks like Facebook
and Twitter.)
Using this application will allow you to stay active on LinkedIn without having to
update your status every day by logging into LinkedIn.
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6. • Bufferapp
www.bufferapp.com
Bufferapp is another application that help you update content to your LinkedIn
account. The difference with this tool is that it pre-selects the best time and date
(according to your selected time zone) to feed LinkedIn with your updates. You
are able to upload multiple updates to Bufferapp at the same time and it will re-
lease the content over time to your LinkedIn home page.
• ScoopIt
www.scoop.it
Scoop is an online content curator. Based upon the keywords you select, ScoopIt
will find related content that you can then add to your online newspaper. Content
that you select to be ‘scooped’ to your online newspaper can also with one click
be sent to your LinkedIn homepage.
• Five Hundred Plus
www.fivehundredplus.com
Five Hundred Plus is a tool that will assist you in managing your interactions with
your contacts. This tool will allow you to put your contacts into different catego-
ries based on how often you should contact them. Having contacts on LinkedIn is
great, especially if your goal is to increase your network. But just having a list of
contacts on LinkedIn won’t help you reach your goals. You need to interact with
your contacts on a monthly, quarterly or yearly basis in order to nurture the rela-
tionship.
• Rapportive
www.rapportive.com
Rapportive is an app that you can add to your Gmail email account. When writing
an email to someone, Rapportive will show you their social media profiles, includ-
ing LinkedIn, which gives you an easy way to connect.
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7. About Us
Sabrina Ziegler, M.A. is an intercultural,
enhancing communications and social
media instructional creator and founder of
Authentizen.com.
Cate Brubaker, PhD is an intercultural
education designer, coach, and founder
of SmallPlanetStudio.com.
“LinkedIn for Starters” Webinar Handout 7
