Free introduction to Marketing Strategy: 10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING

1. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
BASICS YOU NEED TO KNOW
ABOUT STRATEGIC MARKETING
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

2. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
1. The AMA’s Marketing definition
2. The Balance of Perceived Value
3. The AMA’s Marketing Strategy definition
4. Segmentation, Targeting, Positioning
5. Branding
6. Marketing-Mix
7. Product
8. Price
9. Place
10. Promotion
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

3. 10
MARKETING-MIX - PROMOTION
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
Product Price
Target
Market
Promotion Place
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

4. 10
MARKETING-MIX - PROMOTION
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
► Traditional ► Recently developed
● Personal Selling techniques
● Sales Promotion ● Unconventional
● Direct Mail techniques: guerrilla
marketing, viral
● Trade Fairs
marketing, buzz
● Sponsorship
● Web marketing: Web 1.0
● Advertising and Web 2.0 (social
● Publicity networking)
● Public Relations Hybrid Marke
ting:
both tradition
al and
recently deve
loped
techniques
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

5. 10
MARKETING-MIX - NEW PROMOTION
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
►Unconventional techniques
●Guerrilla Marketing promotion th
at can be
performed bo
●Viral Marketing th on and
off line
►Web marketing
●Web 1.0
●Web 2.0 (Social Networking)
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

6. 10
UNCONVENTIONAL PROMOTION
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
Guerrilla Marketing
“The objective of guerrilla marketing is to create a
unique, engaging and thought-provoking concept
to generate buzz, and consequently turn viral.”
Jay Conrad Levinson
Viral Marketing
“A marketing phenomenon that facilitates and
encourages people to pass along a marketing
message. Nicknamed viral because the number of
people exposed to a message mimicks the process
of passing a virus or disease from one person to
another.” AMA
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

7. 10
MARKETING-MIX - WEB MARKETING
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
►Web 1.0 brought the capability to access
information (website) and purchase
online (e-commerce site)
►Web 2.0 also so known as Social
Networking pushes sharing and
collaborating
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

8. 10
MARKETING-MIX - WEB 2.0
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
“Web 2.0 is a term that refers to a second
generation of Internet-based services. These
usually include tools that let people
collaborate and share information online,
such as social networking sites, wikis,
communication tools, and folksonomies.”
AMA
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com

9. 10
PROMOTION - SOCIAL NETWORKING
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
Why is social networking effective for marketing?
► More and more people get their news and
information from the internet
► Social netwoking allows you to meet the people you
are interested in, to get them to know you, like you
and trust you
► Social networking techniques are exponential
and global The proc ess of buildin
relationships g
(1) Know you
(2) Like you a
nd (3) Trust y
is more powe ou
Multilingual Marketing rful and Catherine Gason
easier
Strategy & Virtual Assistance www.catherinegason.com

10. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
To read the description of the presentation, please go to:
http://www.catherinegason.com/2012/11/promotion/
Thank you for your attention!
I hope you enjoyed “10 THINGS YOU NEED TO KNOW ABOUT
STRATEGIC MARKETING”, split into ten weekly posts and
presentations.
Feel free to contact me if you have any questions.
Catherine Gason
Multilingual Marketing Strategist & VA
catherine@catherinegason.com
www.catherinegason.com
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com