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The 8th thing you need to know about Strategic Marketing: PRICE
1. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
BASICS YOU NEED TO KNOW
ABOUT STRATEGIC MARKETING
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com
2. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
1. The AMA’s Marketing definition
2. The Balance of Perceived Value
3. The AMA’s Marketing Strategy definition
4. Segmentation, Targeting, Positioning
5. Branding
6. Marketing-Mix
7. Product
8. Price
9. Place
10. Promotion
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com
3. 8
MARKETING-MIX - PRICE
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
Product Price
Target
Market
Promotion Place
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com
4. 8
MARKETING-MIX – PRICE STRATEGIES
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
QUALITY
prices tend to
LOW HIGH
become
Economy or
Premium
LOW ECONOMY PENETRATION
P
R
I
C
other approac
E hes to
HIGH SKIMMING PREMIUM Pricing: Prom
otional,
Product Bund
le,
Psychological,
e t c.
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com
5. MARKETING STRATEGY
10 THINGS YOU NEED TO KNOW ABOUT STRATEGIC MARKETING
To read the description of the presentation, please go to:
http://www.catherinegason.com/2012/11/price
Next week’s presentation will be about:
Place
Feel free to contact me if you have any questions: Catherine Gason
Multilingual Marketing Strategist & VA
catherine@catherinegason.com
www.catherinegason.com
Multilingual Marketing Catherine Gason
Strategy & Virtual Assistance www.catherinegason.com