The document discusses why NGOs should strengthen their ability to measure and report on outcomes, impacts, and results. It notes that citizens and taxpayers expect to see tangible results from development efforts. Measuring effectiveness can improve learning, program design and impact, identify what approaches work best and are most cost-effective for reducing poverty, and maximize the resources used. The OECD-DAC has standards for measurement that ensure utility, cost-effectiveness, accuracy, credibility, and equity. The Global Poverty Action Fund website provides more information.