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7  Things to know about Social Media,[object Object],with,[object Object],Catherine Tryon,[object Object],La Crosse Chamber of Commerce Business over Breakfast  Nov. 16, 2009 ,[object Object]
Why should you care about Social Media for your business?,[object Object],Social Media = building communities!,[object Object],Trust is the new currency.,[object Object],Free to participate - biggest cost is time.,[object Object],Social Media programs are becoming legitimate marketing tools.,[object Object]
1. Think Ripple Effect,[object Object],Businesses  and Organizations are challenged to create deeper and more meaningful relationships with their clients.,[object Object],Ripple effect has long lasting and far reaching capabilities.,[object Object]
The Big Splash,[object Object],Having a huge budget doesn’t mean anything in Social Media,[object Object],Big event and then it’s done.,[object Object],You (the company) can’t just say it.  You have to get the people to say it to each other!  ,[object Object],		James Farley, CMO Ford Motor Company,[object Object]
2. Have A Strategy,[object Object],What are you trying to accomplish by using Social Media?,[object Object],More Sales,[object Object],Higher SEO Rankings,[object Object],Crisis Communications,[object Object],Customer Service,[object Object],Brand Awareness,[object Object]
Websites are Bridges ,[object Object],Traditional Media Marketing,[object Object],Social Media Marketing,[object Object],Your Website,[object Object],Word of Mouth Marketing,[object Object],Email Marketing,[object Object]
2. Define Your Goals,[object Object],Understand WHY you are using social media programs.,[object Object],Popularity game vs. real value,[object Object],Remember – it’s not a race!,[object Object]
Building Awareness,[object Object],Facebook Users Scoop Up Free Starbucks Ice Cream,[object Object],	July 6, 2009,[object Object],To introduce consumers to its new ice cream, Starbucks and Unilever offered free pints to Facebook users.From July 6 to July 19, participants could visit Apps.facebook.com/starbucksicecream.   At the top of every hour, they had a chance to give a pint of Starbucks ice cream to a friend or family member. Each hour, 800 pints were given away, with a total of 280,000 for the duration of the promotion. While the promotion encourages participants to send the treat to friends, less generous users also have the option of simply sending the coupon to themselves.,[object Object]
Send Ice Cream to a Friend!,[object Object]
3. Match The Tools To The Strategy,[object Object],After you know what you are trying to do, select the best tools to execute your strategy.,[object Object],Learn about the tools and which ones,[object Object],     will help you achieve your goals.,[object Object],Using the best tools doesn’t guarantee success or solve all marketing problems.,[object Object]
Web 2.0 Tools,[object Object]
50% of Americans use some form of Social Media,[object Object]
4. Be Authentic & Transparent,[object Object],People want to connect with people, not cartoons or pictures of their pets.,[object Object],Create profiles that match your company brand and brand message.,[object Object],Interact and create relationships first,[object Object],Selling happens only after trust is established,[object Object]
5. Know your Target ,[object Object],Listen to online conversations about what people are saying about you or your brand.,[object Object],Participate in groups or forums where your target audience hangs out!,[object Object],Answer questions or add comments to carefully brand yourself as an valuable source of information.,[object Object]
Who is Your Audience,[object Object],Determine where your audience hangs out:,[object Object],Avg. ages:,[object Object],Linkedin= 41,[object Object],Twitter = 31,[object Object],Myspace = 27,[object Object],Facebook = 26,[object Object]
6. Think Integration,[object Object],Social Media is just one piece of your  marketing strategy.,[object Object],It works best when worked into your overall Online Marketing Strategy.,[object Object],Jumping into the social media scene without a strategy is fine if your expectations are to listen & observe.,[object Object]
7. Measure Results ,[object Object],Metrics do exist! ,[object Object],There are a variety of tools and methods to measure your efforts.,[object Object]
It all takes time…,[object Object],Sure, sometimes Social Media campaigns can produce substantial & measurable results, but  that is not always the case.,[object Object],Social Media will make a huge impact immediately on your business if you are:,[object Object], already popular,[object Object],have a great brand ,[object Object],have a truly original idea that people will want to share.,[object Object]
What is the Co$t of Doing Nothing?,[object Object],Do you really want to take that risk?,[object Object],The social media tidal wave is here,[object Object],Are you swimming with the current?,[object Object]
Thank You!,[object Object],Catherine Tryon,[object Object],Phone: 608.843.2345,[object Object],Email: catherine@catherinetryon.com,[object Object]

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Business over Breakfast 7 Things To Know About Social Media

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Notes de l'éditeur

  1. Understand why you are using these tools and set your expectations accordingly.