Catherine Tryon presents Social Media for the La Crosse Kiwanis Club

1. Social Media for La Crosse Kiwanis with Catherine Tryon

2. Agenda What is Social Media. Why use Social Media. How to use it for Kiwanis Clubs Where is Social Media going?

3. Why is Social Media all the Rage? Users are creating the content like never before. Gone are the Mass Marketing days and one way messages. Publishing content is free and easy. It’s turbo charged Word of Mouth. A “Trust Economy” is emerging.

4. 50% of Americans use some form of Social Media

5. What is Social Media? Connect with friends, former classmates. Make money. Network with business professionals. Market your products or services. A way to waste a ton of time!

6. Popular Social Media Tools Twitter.com LinkedIn.com Facebook.com Sign up for free at these sites, create your profile, look for friends, get comfortable moving around, create groups or discussions.

7. The Social Media Structure

8. Social Media Tools Blogging Micro blogging Online networks Video sharing sites Live video streams Social bookmarking sites Social news services Wikis Product review sites Event scheduling sites Picture sharing sites

9. Why use Social Media? Social Media is changing the way we communicate with one another. How we communicate shapes how we relate to our friends, our clients, the public and brands. Permission based Increased transparency Extended reach

10. Trust is the Currency of the Social Communities People buy from those whom they know, like and trust. You can create, participate and engage within these communities.

11. The Strategy Listen Share Publish Network

12. Work Your Online Strategy Publish: Create interesting & helpful content Share: Engage in the community discussion Network: Build honest & authentic relationships Listen: What is the conversation in the community?

13. http://search.twitter.com

14. http://blogsearch.google.com

15. http://www.technorati.com

16. Define Your Goals Grow club membership Coordinate volunteers Coordinate events Manage committee communications Distribute information from “the source” Grow community awareness

17. Match the tools to the strategy After you know what you are trying to do, select the best tools to execute your strategy. Learn about the tools and which ones will help you achieve your goals. Using the best tools doesn’t guarantee success or solve all marketing problems.

18. Define Success Develop member community Increase member engagement Opt-ins for e-newsletter or e-mail Subscriptions to blog Expand donor base

19. It’s all about community The most successful communities online tap into our basic human nature: We want to belong. We want to make a difference in the world. We want to be heard. Create relationships that satisfy those needs.

20. Where is Social Media Going? Your profile is becoming portable One username One password

21. Remember… Anonymity is giving way to authenticity. Trust is the new Currency. You bring your real life relationships with you online – consistent in both. Be Transparent & real.

22. Here’s how I can help you Brown Bag Lunches 2 or 3 hour Seminars Teleseminars Online Reputation Management Social Media Strategy & Consulting

23. Thank You! Phone: 608.843.2345 Email: catherine@catherinetryon.com www.facebook.com/catherine.tryon www.linkedin.com/in/catherinetryon www.twitter.com/catherinetryon