1. Eat, sleep, and
exercise like your
life depended on
it!

2. 29th % in childhood obesity

3. Less time in P.E.

4. Higher tests scores

5. Angry, confused, frustrated, sad

6. Introducing the Fitbit
(Photograph of webpage). Retrieved July 24, 2012 from:www.fitbit.com

7. Hard working device
(Photograph of webpage). Retrieve July 24, 2012, from: www..fitbit.com

8. How it stays working
(Photograph of webpage). Retrieved July 24, 2012, from: www.fitbit.com

9. The sales pitch
(Photograph of webpage). Retrieved July 24, 2012, from: www.fitbit.com

10. Email exchange
• Hi Cathy,
Thanks for your interest in Fitbit!!
To answer your questions, yes a Fitbit may be checked out another student after initial use by someone else. You would just have to "sync" the Fitbit
to a new student account.
Fitbit is fairly sturdy, but is NOT designed for contact sports such as football or soccer, but would be perfectly fine for cross-country running!
At this time, we do not provide complimentary trackers or rentals. Sorry for the inconvenience. However, you may return your Fitbit for any reason
within 30 days of purchase, even if you have removed it from the box and used it!
Thousands of our Fitbit customers have successfully used (and are using) Fitbit to lose weight and stay healthy. I cannot provide you with hard data,
but you can certainly check out testimonials from fellow teachers and other customer at www.amazon.com and other message boards.
Please let me know if you need anything else.
•
Sincerely,
AndrewB and the Fitbit Team
•
Original message
• Hello fitbit
I am a high school health and fitness teacher interested in learning more about your product for a potential purchase for my classroom. I have some
questions I was hoping you could answer. If I checked out a fitbit to a student and they were assigned a two week collection of data on themselves
after they received that data and reflected upon it could the device then be checked out to another student? How sturdy are they? Obviously they
can't go to football practice with a student but what about soccer practice or cross country practice? Would you be willing to let me learn more
about the device while on summer break and then send it back to you? I am currently taking a technology for educators class and would like to
explore more ways to motivate students to be healthy. Do you have data that supports your product?
Thanks so much for you time.
Sincerely
Cathy Crabb NBCT
Capital High School
Olympia Washington

11. Conclusions
• Immediate feedback is always a win

12. Improved fitness has
shown to improve
school performance

13. • Lifestyle change is hard, this may
be the motivator to begin the
slow and steady journey toward
improved fitness, sleep and
eating habits