As a service business owner, you have to project confidence so you build the know/like/trust factor. If you're having trouble getting people to take you seriously, or you're losing business to less qualified people, chances are it's because you're unconsciously projecting a lack of confidence - regardless of how you really feel. Coaches, independent professionals and other service business owners have a special need to project confidence, but ironically they often get so concerned about looking professional that they come across as wimpy or weak. Clients are attracted to strong, confident people, which is why you may be losing out to competitors who are less qualified. You'll get more clients and charge higher fees when you come across as truly confident. Here's what your marketing mentor will advise. Try it on first and then decide if you want to hire another level of support. For more, visit http://budurl.com/diy3conf