advertising methods for increasing your client base

1. Adver tising Steps for
Increasing Your Client
Base
Advertise Your Business

2. Introduction
• In order to make the best decision
about your advertising, several
factors should be considered.
Advertising is the lifeblood of your
business. It is also one of your
heaviest expenses in your marketing
budget. When you plan your ad
campaign you should bear these
facts in mind. You will need to
choose the best performing ad and
also be able to target your market.

3. How To Find The Best
Ad
• you should try to get the most for
your investment by selecting the
best ad for your market by testing
it. You can test the ad by the AB
method. Just place 2 classified ads
for the same product in an ezine
that has good response to your
market. The one that does best is
your strongest ad.

4. How To Find The Best
Ad
• Remember to run the ads for at
least 3 issues of the publication.
This will ensure that you will get
the most out of your ad. If your ad
is strong your will be able to gage
whether it is getting good response
from the publication of website
where you have placed it.

5. Target Your Ad
• it is very important to place your ad
on the right websites and in the
correct ezines so that your targeted
market will see them. To do this you
will need to do your market
research. Analyze the most desired
visitors you want to come to your
website and view your sales
literature. Understand who you need
to target for your products and
services.

6. Target Your Ad
• Once you have done this, you will
need to know where they go for
information etc. This will allow you
to advertise in the right ezines and
websites so that you can get your
ad in front of the consumers in your
market. You can split your lists into
different categories to target them
better. Different age groups can be
more responsive when they go to
different places.

7. Start Small
• when you advertise try to keep
within your budget. Do not make a
large advertising campaign, before
you know what sort of response
you will get. Start with small
classified ads at first, when you
advertise in publications and if you
see a good response then you can
place bigger more expensive ads.

8. Tips
• Your ad should be on places where it
can be tracked and you can check
response.
• Once you know this you can expand
your campaign and make more sales.
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