1. MagazineAdvert Research

2. Questions
1. Does the artist/band feature in the
advertisement? Why or why not?
2. Analyse the mise-en-scene. How does it meet
the needs/desires of the target audience?
3. How is the band/artist identity established
through the fonts used?
4. Is there any connection between the music
videos and the album covers? How is this
connection established?
5. Is there a connection between the album covers
and the magazine advertisement? How is the
connection established?

3. BonIver
The band do not feature in the
The mise-en-scene in the
poster, as it tends to be more
poster meets the desires of
important to the artists to focus on
the of the target audience as
the music rather than themselves,
the type of art fits with the
so they usually don’t feature in the
kind of music. Bon Iver’s lyrics
album covers or posters.
tent to be quite dark and
sexual, the combination of the
black sky and red flowers
The font is large and greatly mirrors this.
simplistic, reflecting the
straight forward and
uncompromising nature of
the folk genre
There is a connection between the album
cover and poster in the way that they both
focus heavily on nature. The album cover
appears to be a forest, or have a forest in the
background. And everything in the poster is
natural (except the colouring).

4. Laura Marling
The artists does not feature in the poster, as it tends to be
more important to the artists to focus on the music rather
than themselves, so they usually don’t feature in the album
covers or posters.
The mise en scene meets the target audience as the
picture is very artistic which is common in the folk music
genre, it also involves nature and naturalistic imagery
which is used widely across the genre.
The font is elegant which reflects Marling’s style of music
and the way she uses her voice in her songs, but whist
being elegant the font is still simple which fits into the
genre conventions.
The poster and album cover do relate quite closely. The
style of drawing is the same and the drawing themselves
are similar. Both images are predominately about nature,
and have the same crowded, winding pattern for the
surrounding images, with lots of plants/natural objects.
Both images use orange. In the poster the text is orange
and the in the album cover orange is the predominant
colour for the images

5. Bruce Springsteen
The font is simple and Yet again the band does not
looks as if its hand drawn feature in the poster as is
which relates to the common in this genre. The mise
simplicity of the music en scene meets the target
and the artist. audiences' desires as the art is is
unusual and artistic, which is
common. The art on the poster in
the folk genre is usually
alternative or unusual and not
always directly or obviously
related to the song/music.
The poster and the album cover
barely relate. Both images use
relatively simple fonts and
colours, (black, white and
yellow/orange) other wise they
don’t have any similarities.