This presentation describes the disconnect existing between baby boomer business leaders and social media networking. Includes Pews Research statistics and possible explanations for the disconnect. Also explores the value of the presenter's new book, "The Boomer's Guide to Social Media Success: Harnessing Your Inner Expert to Promote Your Business."
5. Boomers share a strong collective experience • Shared media exposure as kids – TV – Radio – Advertising/merchandising • Development of a “liberated” youth culture • Active in Civil Rights and Women’s Liberation • Traumatized by Vietnam and Watergate
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7. Big surprise: Boomers are not in the forefront of the social media revolution Boomer leaders have been slow to adopt social networking to build business
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10. What has this got to do with boomer-led business? Not much. That same generational lag includes the failure of boomer business leaders to use social networking to build business.
11. Baby boomers are still uncertain about how to carry over their networking skills on Facebook and Twitter to promote their businesses.
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14. Social media as a business tool And how do you as a boomer business owner bridge that disconnect?