Slides from 5 minute presentation on tips for improving conversion rates - converting passive web visitors into active users, to help achieve website objectives. The notes for these slides are also on Slideshare: http://www.slideshare.net/cazazz/website-workout-notes

1. website
workout
(design tips for improving
visitor conversion rates)
Carolyn King www.credos.com.au

2. 1 Get motivated
•
•
•
Fitter website = $$$
Small changes make a big difference
Set goals and track them
• Improving conversion rates is quicker
and cheaper than SEO effort

3. 1 1000 visitors X 5% conversion = 50 sales
2000 visitors X 5% conversion = 100 sales
1000 visitors X 10% conversion = 100 sales

4. 2 Carrot
• quick/easy
• right price
• better than
•
•
•
or stick?
problems/challenges
performance
costs or effort
alternatives • risks & unknowns
• useful • procrastination
• rewarding • competition
• etc... • etc...

5. 2
Incentives
Imperatives

6. 3
Stand in their
shoes, not yours
• address you (the user)
• focus on needs & benefits
(not facts & features)
• use emotions before logic
• anticipate concerns
• talk their language

7. It's about...
3 ...you
(not us)
benefits
emotions

8. 4
•
•
•
Call them to action
use active language (verbs, pronouns)
be bold (ask/command politely)
suggest urgency, instant gratification
• draw attention (sparingly)
• right time and place
• have an action on every page

9. 4
Sign up for a FREE trial
Start sending files within minutes
Contact our team now
and see how we can save you money
Try it for yourself – it's free
Limited stock – buy now
Browse
Help me find the right product
More info
Contact us, we're here to help
Read more
Download the full article
Click here
Product brochure Yes, send me updates
Submit Tell me about special offers

10. 5
•
•
•
Remove hurdles
reduce distractions
less navigation, no dead ends
address reasons not to buy/act
• provide reassurance at decision points
• improve usability & accessibility

11. 5
simplicity...

12. 5
reassurance...

13. 5
usability...
easy to find phone number
mobile friendly avoid low contrast like this

14. Fitness round-up
1 Set clear goals
2 Answer needs & provide incentives
3 Address the audience directly
4 Provide clear, inviting calls to action
5 Remove barriers to conversion

15. Carolyn King
email info@credos.com.au | web www.credos.com.au | twitter @CredosAssoc