1. Group- Questions 4&5
TEEGAN HARVEY AND CHARLIE HALLIGAN

2. Who was your target audience?
DEMOGRAPHICS
 We targeted the demographics of age range 15-24, the core audience for
horror.
 Psychological horrors are typically targeted at both females and males
therefore a specific gender category isn’t apparent for our film, as we
have a female as the protagonist and the antagonist as a male, and our
piece implies that he has killed many females in the past. Showing how
our piece would have the narrative of ‘the final girl’.
PSYCHOGRAPHICS
 We considered psychographics of our
targets audience when constructing
narrative as we knew that our audience
would be the type of frequent movie
watchers who enjoy watching this type of
genre.
 Therefore we tried to make the mise-en-
scene and sound effects really conform to
the psychological horror sub-genre by
creating tension and enigmas where
possible.
 We did this by precisely choosing sounds
that would link well to our narrative and
create a depressed and gloomy
atmosphere for the intercutting frames at
the beginning of the opening. Then use a
discordant sound that emphasised the
horrific and sadistic ways of the
antagonistic as he plans his murders,
adding bangs in precise places to create
tension.

3. • Furthermore we knew our
audience would like the fact
that the antagonist
thoroughly planned and
watched his victims, instead
randomly killing them at any
given opportunity, as it was
like a game for him that
gives him pleasure.
MISE EN SCENE to create tension:
• We covered his lair in photos of young girls and
maps, putting weapons on the table
• Also had him stroke the
pictures and mark where
certain girls lived with a
knife. To portray how he has
a mental disability and is
insane, as this isn’t a
normal act to do making
the film more pleasurable
for the audience to watch.

4. How do the characters appeal to this target audience?
• The characters we used appealed to our target audience,
because we used a traditional white, blonde, pretty, young
female who is stereotypically used as the protagonist in many
horror movies. Due to her age it creates a more sympathetic
mood as the audience feel sorry for her due to how vulnerable
young girls are.
• The expectations of our genre is to have
somebody who is of a psychotic nature to
perform horrific acts.
• Therefore this is what we did, also we knew
that our sub-genre couldn’t make the
audience jump much as we didn’t have any
gore or fighting in our piece.
• So we decided to create enigmas and to
make the audience think about the narrative
and who each character was and how they
linked together.

5. We did this by
having the
mother and the
protagonist
intercutting with
one another
CREATED
ENIGMAS FOR
THE AUDIENCE
BY:
Having the
teenage girl’s
scenes all in black
and white.
• Then went to a flash
back ‘one year earlier’
to explain to the
audience why that
woman was at the
gravestone and who
the young girl was.

6. How did you test your concept and sequence to an audience
throughout the process?
• This was that a man had a strange obsession with girls, and
wanted to kill them.
• We then decided that the girl who had been ‘chosen’, would be
walking to school as if she was on route to where the man would
capture her, and take her back to his lair.
We tested this concept in a
pitch presentation to our
class and teachers, who liked
the concept and gave a few
improvements to which we
could make it feel more like
a horror.
• Firstly, Teegan and I
came up with an
idea that we
thought would be
appropriate for a
psychological
horror opening.

7. We then put our concept together, created storyboards and decided on when to shoot. After we had shot our
footage, we put this together in a rough cut which we then showed various friends and family to see whether they
liked it or not.

8. Premier Interface of our first rough cut of the killers den as you see there
is less photos on the wall and no map on the table .
There are boxes and cans on the table that should not be there and
completely subtract from the idea that this a killers lair and decrease how
realistic this room is.
Also because we filmed in the day time, the lighting doesn’t feel very
iconic for a horror here either.
• The majority of our audience said that they
liked the concept and idea.
• however there were some aspects which
we could improve and reshoot in order to
dramatically increase the quality of our
film.
• Our audience said that we could improve
various aspects of the mise-en-scene in the
killers den as it didn’t look tense enough
and didn’t fit into the horror style enough.
• We then decided to reshoot our footage
with the improvements in the den and
after we did this we put this together with
the other lines of action in order to create
our final cut.

9. • In this final cut we included the titles as well as sounds and effects in order to create verisimilitude and tension
for the audience.
• We exported this and uploaded it to YouTube, to then show an audience and receive our last pieces of
feedback.
• This feedback included various comments such as slowing down some shots, as well as changing the saturation
of the image of Portia’s scenes, so that it could be emphasized that she was dead and that those scenes were in
the past.
• Below is the premier interface of our final piece when we were editing the killer lair.
All of these processes allowed us
to connect with our audience as
we were able to see what an
audience would think of the film if
they saw it for the first time. This
was effective as the audience
might have been able to spot
things that we couldn’t see, or
give us recommendations that we
couldn’t think of.

10. Did your final audience testing demonstrate that you were
successful in appealing to your audience?
Our questionnaire
Our final audience testing was to a group of
friends as well as other media students (based
around our target audience), who we then asked
to complete a questionnaire based on what they
thought of the film.
• The majority of people liked the
film and said that they wanted to
see more or they would
recommend this film to their
family and friends.
• Most people understood the
different lines of action and how
they all linked in which each
other.
• This final testing allowed us to
understand that our film opening
appealed to the majority of our
audience as they were intrigued
by the concept.

11. AUDIENCE FEEDBACK
Who is the woman at the graveyard?
12/12 said mother of the girl
How old does the girl look?
11/12 said 15-18 years old
1/12 said 11-14 years old
How tense do you think the film is on a scale of 1-10 ?
(1 is low, 10 is high)
1 2 3 4 5 6 7 8 9 10
1/12 0/12 0/12 0/12 1/12 1/12 2/12 7/12 2/12 0/12
1. Does the music feel sad?
11/12 said yes
2. Does the setting of the killers den work effectively?
12/12 said yes
• All of our feedback shows that our concept was very clear and easy
to understand
• However the one confusion our audience did have was they didn’t
understand why the antagonist burnt the photo of the protagonists
boyfriend, as you can see in the next slide many people thought it
was because he didn’t like him, but it was meant to imply he envied
him.

12. What was your favourite part?
The killers den parts- 9/12
All of it- 1/12
Killer’s identity not being
revealed- 1/12
Graveyard scenes- 1/12
What was your least
favourite part?
House scenes- 1/12
Graveyard scenes- 4/12
None- 6/12
The relationship between
characters wasn’t clear- 1/12
The killer’s den- 1/12
Why do you think the girl s scenes were in
black and white?
To increase tension- 4/12
The girl is dead- 5/12
It’s a flashback- 4/12
The girl is afraid- 1/12
Would you recommend this film to your
friends/family?
Yes- 11/12
Did you understand who the man was and what he was
doing?
No- 1/12
Planning a killing- 3/12
The murderer of the teenage girl – 8/12
Do you think the titles worked well integrated as well as
fitting in with the genre of a psychological horror? Yes-
12/12
Why do you think he burnt the photo of the boy?
Envies him Next victim Doesn’t like him Revenge
7/12 2/12 3/12 0/12