This infographic shows the latest data on user activity for WeChat and Weibo. It illustrates the monthly active user stats together with insights on what functions are used in each application and the times of day when each are used most.
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WeChat vs Weibo - User Activity
1. wechat builds lead
weibo flat
vs
monthly unique visitors
Millions of Users
0
100
200
300
Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14
0
375
750
1125
1500
Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14
time spent (hours)
Millions of Hours
iResearch, MUT
April 2014
Mobile Applications
WeChat Claim 355
totem
wechat weibo
74%
after meals
73%
before sleep
55%
commuting
51%
at work
wechat usage
Key Occasions (Times) Used
65%
after meals
62%
before sleep
39%
commuting
38%
at work
weibo usage
Key Occasions (Times) Used
90%
voice messaging
62%
group chatting
92%
Text messaging
75%
using moments
70%
reading news
52%
videos & music
70%
sharing information
65%
making posts
wechat top activities
% of Audience Using Each Function
weibo top activities
% of Audience Using Each Function
CNNIC, Nov 2013
CNNIC, Nov 2013
Weibo Claim 129