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wechat builds lead
weibo flat
vs
monthly unique visitors
Millions of Users
0
100
200
300
Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14
0
375
750
1125
1500
Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14
time spent (hours)
Millions of Hours
iResearch, MUT
April 2014
Mobile Applications
WeChat Claim 355
totem
wechat weibo
74%
after meals
73%
before sleep
55%
commuting
51%
at work
wechat usage
Key Occasions (Times) Used
65%
after meals
62%
before sleep
39%
commuting
38%
at work
weibo usage
Key Occasions (Times) Used
90%
voice messaging
62%
group chatting
92%
Text messaging
75%
using moments
70%
reading news
52%
videos & music
70%
sharing information
65%
making posts
wechat top activities
% of Audience Using Each Function
weibo top activities
% of Audience Using Each Function
CNNIC, Nov 2013
CNNIC, Nov 2013
Weibo Claim 129

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WeChat vs Weibo - User Activity

  • 1. wechat builds lead weibo flat vs monthly unique visitors Millions of Users 0 100 200 300 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 0 375 750 1125 1500 Sep 13 Oct 13 Nov 13 Dec 13 Jan 14 Feb 14 time spent (hours) Millions of Hours iResearch, MUT April 2014 Mobile Applications WeChat Claim 355 totem wechat weibo 74% after meals 73% before sleep 55% commuting 51% at work wechat usage Key Occasions (Times) Used 65% after meals 62% before sleep 39% commuting 38% at work weibo usage Key Occasions (Times) Used 90% voice messaging 62% group chatting 92% Text messaging 75% using moments 70% reading news 52% videos & music 70% sharing information 65% making posts wechat top activities % of Audience Using Each Function weibo top activities % of Audience Using Each Function CNNIC, Nov 2013 CNNIC, Nov 2013 Weibo Claim 129