The document is a 71-slide presentation from Business Insider titled "The Future of Digital." The presentation covers numerous topics related to emerging digital technologies and trends, including the growth of social media, rise of mobile devices, evolution of online video, expansion of digital advertising, and changing ways that people access and share information online. Key themes discussed include increasing connectivity between people through new platforms and declining usage of traditional media in favor of internet-based content and services.

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THE FUTURE OF DIGITAL [SLIDE DECK]
Henry Blodget and Alex Cocotas | Nov. 27, 2012, 12:22 PM |
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The Water Cooler
Insiders 2
All Comments 44
dlmcdonough on Nov 27, 3:58 PM said:
Henry,
Flag as Offensive
If you have any evidence that indicates a behavioral or business shift in TV viewing or revenue, that might lead one to think that "TV is next," to
any degree, then please share...some of us very much want to believe that is the case, but these slides do not seem to offer any persuasive
data...please tell me if you think I have this wrong, but:
1) The downward slope of neilson ratings at the big four looks bad for TV...but I suspect that much or all of this is due to increased share at
cable nets...if total TV viewership is actually stable, or going up, then this graph is misleading, especially given the context in which you put it.
Do you have any data that shows a "total TV rating/viewership" decline?
2) "Live TV" as a percentage of the whole is declining...but is the pie getting bigger? Is 64% of the whole in 2012 bigger or smaller, in terms of
viewers or hours or ads, than 83% was in 2008? You don't say...what is the deal? Is Live TV viewership flat? falling? growing?
3) "Pay TV subscriptions are trending down." But the graph shows that "net new additions" are being added at a slower rate...that implies that
"Pay TV subscriptions are growing," yes?
4) The "Youtube, hulu, and netflix are growing slide" slide is persuasive...but not so much if their growth does not come at expense of Live
TV...and I still can not get anyone to share info that indicates that it is...fair enough to argue that these things may be "slowing the growth" of
Live TV, but that is a completely different ballpark than print, where online news caused a direct, precipitous, and unambiguous decline in print
readership and revenue.
5) The fact that digital video ad revenue is rising is also not persuasive on its own if it does not happen at expense of TV.
If you have any data that shows and actual decline TV viewership, by any major measure, then please share! Some of us are banking on it,
and we want some persuasive data on which to base our plans.
Raj Bhatt on Nov 29, 12:05 AM said:
Flag as Offensive
Henry: Brilliant deck! Many thanks for the insights!
The app usage of Android users is lower than that of iOS users probably because most of the iOS users are in the US
and most of the Android users are in the developing world (China, India). I would guess paid app usage in China & India lags paid app usage in
the USA by a fair distance.
My request: Can you share a downloadable or printable version of the deck. Its too precious to not have with me all the time!
Many thanks again!
2/13/2013 9:25 PM