These are the slides from our STC2011 presentation on using Microsoft's product reaction cards in our usability testing sessions. We are making a shorter version of this talk at UPA in June.
2. Microsoft plays their hand
• Microsoft introduces the cards in 2002
– varies their use in 2004
• A few others report in
• We get on board in 2006
• We've been crazy about them ever since
• We share what we have learned
• We give you the tools to do it yourself
usability.spsu.edu STC Summit 2011 2
20. Weather or not
3 TV weather sites
40
30
20
10
0
Positive
Negative
Positive
Negative
Positive
Station A Negative
Station B
Station C
26/13 39/5 24/17
usability.spsu.edu STC Summit 2011 20
21. “B”cause we like you
Repeats within and
between
Blanks are
just as telling
as choices
usability.spsu.edu STC Summit 2011 21