21st Century Mobile Marketing: Japan - Part 2
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Presentation from 2nd Asia Mobile Marketing & Advertising Summit, Singapore, May 28, 2008. - Part 2 of 2 -
![[continued from Part 1]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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21st Century Mobile Marketing: Japan - Part 2
- 1. Part 2 of 2 21st Century Mobile Marketing: Japan The 2nd Mobile Advertising & Marketing Summit Singapore, May 28, 2008 Christopher Billich
- 2. [continued from Part 1]
- 3. 20% of Japanese teenagers lovin’ it already.
- 4. Who? What? When? Where?
- 7. vs.
- 10. None of these are even remotely digital brands!
- 11. Principles
- 15. Blend virtual and real
- 16. Glue for other media
- 17. Other things to keep in mind
- 18. 1/3 use mobile search daily
- 19. 1 in 6 use GPS already
- 20. 2nd most important reason to upgrade phone
- 21. 30% usage among enabled base
- 22. Think way beyond the browser
- 23. Think way beyond mobile
- 24. “Something entirely new will arise from this...”
- 25. “...we just don’t know yet what it will be.” COO, Carrier/Agency Joint Venture
- 26. Cool Stuff!
- 27. All is well then?
- 28. Not quite
- 29. Japan Advertising Market 70 billion US$
- 31. It should be 4 times that * *at least
- 32. Why isn’t it?
- 33. Still early To still early. within It’s double next 4 years
- 34. Still haven’t really figured out the details
- 35. Still very basic
- 36. To double too complicated Buying is within next 4 years
- 37. Resistance is fierce To double within next 4 years Education is necessary
- 38. To double within next 4 years Education is necessary