Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

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Christopher Billich

Presentation from Youth Marketing Forum 2008, Singapore, June 3, 2008.

Harnessing Mobile Marketing
To Connect With Today's Youth
How Youth Brands In Japan Do It Right
Youth Marketing Forum 2008
Singapore, September 3, 2008

Christopher Billich

Some of the things people do
with their phones in Japan

Payment
Shopping Camera

Coupon Books

Navi Manga

SNS
Search

Games
VoD
Music
TV
Radio

And if you really want to

You can even make a phone call.

86% of subscribers use
the Mobile Internet

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

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Harnessing Mobile Marketing To Connect With Today's Youth - How Youth Brands In Japan Do It Right

1. Harnessing Mobile Marketing To Connect With Today's Youth How Youth Brands In Japan Do It Right Youth Marketing Forum 2008 Singapore, September 3, 2008 Christopher Billich

2. Some of the things people do with their phones in Japan

3. Payment Shopping Camera Coupon Books Navi Manga SNS Search Games VoD Music TV Radio

4. And if you really want to

5. You can even make a phone call.

6. 86% of subscribers use the Mobile Internet