This document summarizes a proposal for the Southern California Salt Festival, a 3-day music and action sports event. It would feature top musical artists and athletes in surfing, skateboarding, and other sports. The festival aims to engage the 18-34 demographic and capture over 200,000 attendees in year one. The document outlines partnership opportunities for brands, including exclusive positions, media exposure, on-site activation, and ancillary marketing programs. It proposes funding the event through an investment fund that would return principal to partners at the end of a 3-year term, allowing them to enjoy benefits without financial risk.

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6. Imagine … The hard to engage 18 – 34 demo camping, swimming, watching action sports, listening to music, shopping, sampling, testing new products Capturing and holding the elusive “counter culture” audience’s attention A “captured” audience anticipated to exceed 200,000 in year 1, enjoying a three day mega-event Creating relevant content for re-distribution into traditional and new media outlets for this audience’s consumption