5 key things to consider in marketing a business online - SEO, social media, google tools, email marketing and analytics. (Presuming you have a website already).
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
How to Market a Business Online
1. How To Market A
Business Online
www.qsocialmedia.co.uk
2. How to Market Business Online
Presuming you have a website already, how to drive
online traffic to it:
1. SEO – Search Engine Optimisation
2. Social Media
3. Google Tools
4. eMail Marketing
5. Analytics
www.qsocialmedia.co.uk
3. SEO
• Making site more visible to
Google
• King of search engines
• Owns 90% of UK search
engine market
www.qsocialmedia.co.uk
4. Optimise Every Web Page
• Page Titles
• Meta Keywords
• Meta Description
• Content – use keywords
• Google Webmaster
• Link with applicable sites (quality over quantity)
www.qsocialmedia.co.uk
5. Social Media
• Help drive traffic to website via
LinkedIN, Twitter & Facebook
• Mentioning website link &
keywords re-inforces you in the
eyes of Google
• Distinguishs you as active site
out of millions websites
www.qsocialmedia.co.uk
6. LinkedIN
• Online CV – Summary & Specialities
• Company Profile – Summary &
Specialities
• Get found in LinkedIN & more visible to
Google
• Post updates to Personal & Company
Profiles
• Groups – Somerset groups over 500
members
www.qsocialmedia.co.uk
7. Twitter
• Micro-messaging / instant chat
• Post messages about what up to business
• Mention website links – sub pages!!
www.qsocialmedia.co.uk
8. Facebook Page
• Fans (likes)
• Post messages once/twice
a week
• Post messages on other
Facebook Pages:
Somerset Page – 25,000
fans – multiple businesses
are posting on it.
www.qsocialmedia.co.uk
9. Google Tools
• Shortcut to Page One Presence
– Pay Per Click Advertising
– Free listing on Google Maps
– Great for venue location or local
service only businesses
www.qsocialmedia.co.uk
13. Analytics
• Track & analyse whether working
• Further develop strategy
www.qsocialmedia.co.uk
14. Follow Us On:
@qsocialmedia
@qChrisWood
www.facebook.com/qsocialmedia
www.linkedin.com/company/q-social-media
www.youtube.com/user/qsocialmedia
www.qsocialmedia.co.uk