A few slides on Social Business and ROI, some use case examples, and finally a kick in the _ _ _ for Leaders to start experimenting, if they truly would like to understand ROI. Presented at Grundfos, Bjerringbro, Denmark, on March 26th, 2013. Please reach out to me if any questions, comments, etc. at https://twitter.com/chris_carlsson

1. Social Business and ROI
Christian Carlsson | Lead Consultant | Global Working Culture
Presented at Grundfos, Bjerringbro, March 26th, 2013

2. Social Business and ROI: start with the Person ROI
The success starts with having the engagement of people. And the drivers for engagement is very personal. Understanding
this, must be the bottom-up approach in understanding the over all ROI of a Social Business investment.
Example model for determining the SocBiz objectives linked
WHAT WE ROI to Business and Organization Objectives for calculating ROI.
GIVE (WORTH)
(INVESTMENT
) Business • Improve financial
Objective performance
BENEFIT
COST
S • Improve sales
Organization by winning
Objective competitive
accounts
PERSON
WHAT WE • Create a
WHAT I GIVE? GET Social Business 360 Personal
WHAT I GET? (RETURN) model
Traditional ROI
Objective degree objective
MY ”ROI”? Additional “Social” ROI’s client view
Source: Adopted from Resource Management Systems, Inc. (2002) Source: Adopted from Altimeter Group (2012)

3. Social Business Use Cases (examples)
Source: R Wang & Insider Associates, LLC (2011)

4. Collaboration
“E-mail is where
knowledge goes
to die”
Source: Bill French (1999)
http://www.youtube.com/watch?v=QIqA_YKeboc

5. Collaboration

6. On Boarding

7. On Boarding

8. Ideation

9. Ideation

10. Experts

11. Experts
Individuals drive trust & credibility
Source: Nielsen Global Trust in Advertising Survey, Q3 2011 Source: Edelman Trust Barometer 2013

12. Experts
Traditional digital Experts digital
marketing tactics engagements
Reach and amplification
Conversion rate
4% 12%
Call to action
16% 44%
Lead
Source: IBM (2012)

13. Listening and Engaging
“Water Sustainability”
Source: Unknown

14. Listening and Engaging
Source, image: Pixabay Source, tweets: IBM(2009)

15. What you need to succeed
People Leadershi
p
Culture Behavior
Technology

16. Leadership
Leadership
Adoption in the
• Triangle, my experience
organization
• Perhaps with rag status? Yellow, Red, Green “48% of organizations
• Quote from IBM study and MIT
indicate that they have
C-level;
Executives
support from C-
Middle Mgmnt Suite, only 22%
believed that managers
are prepared to
incorporate social
Grass root
business into their daily
practices.” IBM (2012)

17. Books are
good…

18. Books are but doing is better!
good…
Source: acquris.se

19. twitter.com/chris_carlsson
linkedin.com/in/christiancarlsson
+45-21 54 17 71
ccarlsson@grundfos.com
Source: http://www.flickr.com/photos/joe_relic37/5908678673/sizes/o/in/photostream/