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HOW TO ADD PHOTOGRAPHY
INTO YOUR MARKETING MIX
     C.C. Chapman   Founder, The Cleon Foundation
                               January 6, 2013 Las Vegas, NV NMX
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SILVER
  BULLETS
  DON’T
  EXIST
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
ALWAYS CREATE AN
EMOTIONAL RESPONSE
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
START THINKING
    VISUALLY
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
ALL CONTENT NEEDS PHOTOS




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SOCIAL
                             PHOTOGRAPHY
                               IS HERE TO
                                  STAY

C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SIZE
DOESN’T
MATTER
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
LOOK FOR
MOMENTS
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SHARE
WHAT NO
ONE ELSE
  CAN
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SHOOT LIKE
  A KID
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
YOU CAN CHOOSE HOW
 THE WORLD SEES YOU




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
OK C.C. YOU’VE CONVINCED ME.


HOW DO I
 DO IT?
C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
LEARN YOUR
                     GEAR


C.C. Chapman    @CC_Chapman   #NMX   CC-Chapman.com
DEVELOP A WORKFLOW




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
ONLY WAY TO GET BETTER IS TO
SHOOT
MORE

C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SHARE WHAT
YOU SHOOT




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
OBSERVE OTHERS




C.C. Chapman       @CC_Chapman   #NMX   CC-Chapman.com
ANYTHING FOR THE SHOT




C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
SHOOT
WHAT
YOU LOVE


C.C. Chapman   @CC_Chapman   #NMX   CC-Chapman.com
C.C. Chapman
               BE YOU
                @CC_Chapman   #NMX   CC-Chapman.com
cc.chapman@gmail.com

                                Flickr.com/CC_Chapman

                                500px.com/CC_Chapman

                               Instagram.com/CC_Chapman




C.C. Chapman   @CC_Chapman      #NMX               CC-Chapman.com

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How to Add Photography Into Your Marketing Mix