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Transforming Your
Small Business Into A
 Content Powerhouse
                   C.C. Chapman
         Co-Author, CONTENT RULES
              @cc_chapman • #cmworld
                              #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




WHO IS HERE?


                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




               THIS
               DOESN’T
               EXIST
                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




GET YOUR
  HOUSE
IN ORDER


                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com



   WHAT IS YOUR STORY?




                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com



   NO ONE HAS ENOUGH




                                       #cmworld
C.C. Chapman   @cc_chapman       cc-chapman.com




“Give me six hours to chop
down a tree and I will spend the
first four sharpening the axe.”
                         - Abraham Lincoln




                                           #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




                                       #cmworld
C.C. Chapman    @cc_chapman   cc-chapman.com




                WHAT
                 IS
               UNIQUE
               ABOUT
                YOU?

                                        #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com



        Think Visually



THINK VISUALLY
                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




   People
   Places
   Passions


                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




DEVELOP AN EDITORIAL CALENDAR




                                        #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




KEEP AN EYE ON WHAT
OTHERS ARE DOING




                                       #cmworld
C.C. Chapman      @cc_chapman   cc-chapman.com




               THINK LONG TERM
                                          #cmworld
C.C. Chapman      @cc_chapman   cc-chapman.com




               ALWAYS BE CONSUMING
                                          #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




  NEVER
  STOP
LISTENING

                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




                                       #cmworld
C.C. Chapman   @cc_chapman   cc-chapman.com




               cc.chapman@gmail.com
               For Questions or Help

                                       #cmworld

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Turning Your Small Business Into a Content Marketing Powerhouse

  • 1. Transforming Your Small Business Into A Content Powerhouse C.C. Chapman Co-Author, CONTENT RULES @cc_chapman • #cmworld #cmworld
  • 2. C.C. Chapman @cc_chapman cc-chapman.com #cmworld
  • 3. C.C. Chapman @cc_chapman cc-chapman.com WHO IS HERE? #cmworld
  • 4. C.C. Chapman @cc_chapman cc-chapman.com THIS DOESN’T EXIST #cmworld
  • 5. C.C. Chapman @cc_chapman cc-chapman.com #cmworld
  • 6. C.C. Chapman @cc_chapman cc-chapman.com #cmworld
  • 7. C.C. Chapman @cc_chapman cc-chapman.com GET YOUR HOUSE IN ORDER #cmworld
  • 8. C.C. Chapman @cc_chapman cc-chapman.com WHAT IS YOUR STORY? #cmworld
  • 9. C.C. Chapman @cc_chapman cc-chapman.com NO ONE HAS ENOUGH #cmworld
  • 10. C.C. Chapman @cc_chapman cc-chapman.com “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” - Abraham Lincoln #cmworld
  • 11. C.C. Chapman @cc_chapman cc-chapman.com #cmworld
  • 12. C.C. Chapman @cc_chapman cc-chapman.com WHAT IS UNIQUE ABOUT YOU? #cmworld
  • 13. C.C. Chapman @cc_chapman cc-chapman.com Think Visually THINK VISUALLY #cmworld
  • 14. C.C. Chapman @cc_chapman cc-chapman.com People Places Passions #cmworld
  • 15. C.C. Chapman @cc_chapman cc-chapman.com DEVELOP AN EDITORIAL CALENDAR #cmworld
  • 16. C.C. Chapman @cc_chapman cc-chapman.com KEEP AN EYE ON WHAT OTHERS ARE DOING #cmworld
  • 17. C.C. Chapman @cc_chapman cc-chapman.com THINK LONG TERM #cmworld
  • 18. C.C. Chapman @cc_chapman cc-chapman.com ALWAYS BE CONSUMING #cmworld
  • 19. C.C. Chapman @cc_chapman cc-chapman.com NEVER STOP LISTENING #cmworld
  • 20. C.C. Chapman @cc_chapman cc-chapman.com #cmworld
  • 21. C.C. Chapman @cc_chapman cc-chapman.com cc.chapman@gmail.com For Questions or Help #cmworld