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Global Toy Market Estimates by Country

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This document provides estimates for the global toy market from 2007-2010 and projections for 2011. It ranks the top 20 countries by market share and provides more detailed data on 11 countries where NPD operates tracking services, including market size in local currency and USD for each year. Population data by age group is also included for many countries globally to support the estimation methodology, which uses child population and GDP per capita as key factors.

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MOCK REPORT Global Toy Market Estimates 2011 Edition Released June 2011 Proprietary and Confidential Copyright 2011. The NPD Group, Inc. All Rights Reserved. Proprietary and Confidential: All materials are the property of The NPD Group, Inc. and its affiliates, are provided for the confidential use of NPD clients This NPD Report (including any attachments) is the property of The NPD Group, Inc. and contains confidential and proprietary information. This report is licensed and intended solely for the individual or entity to which it was addressed. If you are not the intended recipient, and if you have not licensed this NPD Report, any interception, copying, distribution, disclosure or use of this NPD Report or any information contained in it is strictly prohibited and may be subject to criminal and civil penalties. If you are interested in licensing a copy of this NPD Report, please contact Charles Camaroto at The NPD Group, Inc. at +1.866.444.1411
Table of Contents Methodology Page 3 2007-2010 Global Results Page 4 Top 20 Page 6 Country Charts 1 - Country Name Page 7 2 - Country Name Page 8 3 - Country Name Page 9 4 - Country Name Page 10 5 - Country Name Page 11 6 - Country Name Page 12 7 - Country Name Page 13 8 - Country Name Page 14 9 - Country Name Page 15 10 - Country Name Page 16 11 - Country Name Page 17 12 - Country Name Page 18 13 - Country Name Page 19 14 - Country Name Page 20 15 - Country Name Page 21 16 - Country Name Page 22 17 - Country Name Page 23 18 - Country Name Page 24 19 - Country Name Page 25 20 - Country Name Page 26 Summary - NPD tracked countries Page 27 Appendices Appendix A: Country Population by Age Appendix B: Gross Domestic Product per Capita
Methodology NPD is currently operating toy tracking services in 11 markets (listed in descending size) and actual market size data was used in this estimation: US, UK, France, Germany, Australia, Italy, Spain, Belgium, Poland, Austria, Portugal. Models were developed to estimate market size for countries where NPD doesn’t operate. The concept behind the estimation models is that the primary factors which drive toy and game market consumption include child population and GDP per capita. - The richer the county the higher the average expenditure in Toys per child. - The richer the country, the higher the proportion of consumers age 15 and older per country. Therefore changes in population (by age groups) and changes in GDP per capita will drive changes in market size factors that drive the changes in consumption. The market size estimates included in this report were based on data provided by the following international bodies: -Population trends from the US Census Bureau International Database (extraction Feb. 2011) -GDP figures from the IMF, World Economic Outlook (extraction March 2011) Exchange rates were used as of December 31st. Page 3
2011 Global Toy Market Estimates Report 2007-2010 GLOBAL RESULT 2007 2008 2009 2010 2008 vs. 2009 vs. 2010 vs. 2007 2008 2009 Value (million $) % Value Value (million $) % Value Value (million $) % Value Value (million $) % Value World Toy Market Africa Eastern Africa Middle Africa Northern Africa Southern Africa South Africa Western Africa Nigeria Asia Eastern Asia China Hong Kong SAR Japan Korea, South Taiwan South-central Asia India South-eastern Asia Indonesia Western Asia Israel Saudi Arabia Turkey United Arab Emirates Europe Eastern Europe Poland Russia Northern Europe Denmark Finland Ireland Norway Sweden United Kingdom Page 4
2011 Global Toy Market Estimates Report 2007-2010 GLOBAL RESULT 2007 2008 2009 2010 2008 vs. 2009 vs. 2010 vs. 2007 2008 2009 Value (million $) % Value Value (million $) % Value Value (million $) % Value Value (million $) % Value Southern Europe Italy Portugal Spain Western Europe Austria Belgium France Germany Netherlands Switzerland Latin America and the Caribbean Central America Mexico South America Argentina Brazil Colombia Venezuela Northern America Canada United States of America Oceania Australia/New Zealand Australia New Zealand Melanesia Micronesia Polynesia Exchange Rates are as of December 31st of the year Page 5
2011 Global Toy Market Estimates Report Top 20 Countries Ranked by $ Share 2009 2010 1 Country Name 5% 5% 2 Country Name 5% 5% 3 Country Name 5% 5% 4 Country Name 5% 5% 5 Country Name 5% 5% 6 Country Name 5% 5% 7 Country Name 5% 5% 8 Country Name 5% 5% 9 Country Name 5% 5% 10 Country Name 5% 5% 11 Country Name 1% 1% 12 Country Name 1% 1% 13 Country Name 1% 1% 14 Country Name 1% 1% 15 Country Name 1% 1% 16 Country Name 1% 1% 17 Country Name 1% 1% 18 Country Name 1% 1% 19 Country Name 1% 1% 20 Country Name 1% 1% TOP 10 50% 50% TOP 20 60% 60% Page 6
Country Name MOCK DATA $300 2007 Toy Market Size Estimate (MM) 2008 $400 2009 $500 2010 $600 2011 (est.) $700 Projections* 2009 2010 2011* 2012* 2013* 2014* Toy Market Size Estimate (MM) GDP per capita $4,000 $4,500 $5,000 $5,500 $6,000 $6,500 $700 Population by age (MM) $600 0-4 years old 4.6 4.6 4.7 4.7 4.8 4.8 $500 5-9 years old 4.6 4.6 4.7 4.7 4.8 4.8 $400 10-14 years old 4.6 4.6 4.7 4.7 4.8 4.8 $300 2009 2010 Toy market (MM) $500 $600 % in world toy market 50.0% 50.0% 50.0% 2007 2008 2009 2010 2011 (est.) $ per kid $37 $46 Total population (MM) 49 49 Kids population (MM) 14 14 Population by age Kids in total population 28.9% 28.6% 4.9 Toy market by age and gender % $ % $ 4.8 Boys 0-4 years old 14.0% $100 14.0% $100 Population (MM) Boys 5-9 years old 14.0% $200 14.0% $200 4.8 Boys 10-14 years old 14.0% $100 14.0% $100 4.7 Girls 0-4 years old 14.0% $200 14.0% $200 4.7 Girls 5-9 years old 14.0% $100 14.0% $100 Girls 10-14 years old 14.0% $200 14.0% $200 4.6 15 years old and over 14.0% $100 14.0% $100 4.6 Toy Expenditure per kid Boys Girls Boys Girls 4.5 0-14 years old $40 $40 $40 $40 2009 2010 2011* 2012* 2013* 2014* 0-4 years old $50 $50 $50 $50 0-4 years old 4.6 4.6 4.7 4.7 4.8 4.8 5-9 years old $60 $60 $60 $60 5-9 years old 4.6 4.6 4.7 4.7 4.8 4.8 10-14 years old $70 $70 $70 $70 10-14 years old 4.6 4.6 4.7 4.7 4.8 4.8 % in world toy 2010 Toy expenditure/kid 2010 Toy market by age and gender market $80 $70 $70 $70 Boys 0-4 years old $60 $60 $60 14% 15% Boys 5-9 years old $50 $50 $50 $40 $40 Boys 10-14 years old 50% 50% $40 Boys 14% 15% Girls 0-4 years old $30 Girls Girls 5-9 years old $20 14% 14% Girls 10-14 years old $10 15 years old and over 14% $0 0-14 years old 0-4 years old 5-9 years old 10-14 years old Page 7 - Prioprietary Confidential
2011 Global Toy Market Estimates Report SUMMARY of NPD TRACKED COUNTRIES Source Currency Tracked Market Size (LC) Coverage 2007 2008 2009 2010 2007 2008 2009 2010 Australia CST AUD Austria PoS Euro Belgium PoS Euro France Consumer Euro Germany Consumer Euro Italy Consumer Euro Poland PoS Zloty Portugal PoS Euro Spain Consumer Euro UK Consumer Pound USA Consumer USD Source Country Market Size (LC) Exchange Rate 2007 2008 2009 2010 2007 2008 2009 2010 Australia CST Austria PoS Belgium PoS France Consumer Germany Consumer Italy Consumer Poland PoS Portugal PoS Spain Consumer UK Consumer USA Consumer Country Market Size Source (USD) - Constant 2009 % NPD countries % NPD countries % NPD countries % Chg % Chg % Chg ER 2007 2008 2009 2010 '07 v. '08 '08 v. '09 '09 v. '10 Australia CST Austria PoS Belgium PoS France Consumer Germany Consumer Italy Consumer Poland PoS Portugal PoS Spain Consumer UK Consumer USA Consumer Page 8
2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 Afghanistan, Rep. of. Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas, The Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Brunei Darussalam Bulgaria Burkina Faso Burma Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Colombia Comoros Congo, Republic of Congo, Democratic Republic of Cook Islands Costa Rica Côte d’Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Polynesia Gabon Gambia, The Gaza Strip Georgia Germany Ghana Gibraltar Greece Greenland Grenada Appendix A
2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong SAR Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kosovo Kuwait Kyrgyz Republic Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg China, Macao SAR Macedonia, Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mayotte Mexico Micronesia (Federated States of) Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Appendix A
2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saint Barthelemy St. Helena St. Kitts and Nevis St. Lucia Saint Martin Saint-Pierre-et-Miquelon St. Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovak Republic Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand Timor-Leste, Dem. Rep. of Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam British Virgin Islands United States Virgin Islands Wallis and Futuna Islands West Bank Western Sahara Yemen, Republic of Zambia Zimbabwe Grand Total Appendix A
2011 Global Toy Market Estimates Report GROSS DOMESTIC PRODUCT PER CAPITA Current Prices Units 2009 2010 2011 2012 2013 2014 Units 2009 2010 2011 2012 2013 2014 Afghanistan, Rep. of. U.S. Dollars Latvia U.S. Dollars Albania U.S. Dollars Lebanon U.S. Dollars Algeria U.S. Dollars Lesotho U.S. Dollars Angola U.S. Dollars Liberia U.S. Dollars Antigua and Barbuda U.S. Dollars Libya U.S. Dollars Argentina U.S. Dollars Lithuania U.S. Dollars Armenia U.S. Dollars Luxembourg U.S. Dollars Australia U.S. Dollars Macedonia, Former Yugoslav Republic of U.S. Dollars Austria U.S. Dollars Madagascar U.S. Dollars Azerbaijan U.S. Dollars Malawi U.S. Dollars Bahamas, The U.S. Dollars Malaysia U.S. Dollars Bahrain U.S. Dollars Maldives U.S. Dollars Bangladesh U.S. Dollars Mali U.S. Dollars Barbados U.S. Dollars Malta U.S. Dollars Belarus U.S. Dollars Mauritania U.S. Dollars Belgium U.S. Dollars Mauritius U.S. Dollars Belize U.S. Dollars Mexico U.S. Dollars Benin U.S. Dollars Moldova U.S. Dollars Bhutan U.S. Dollars Mongolia U.S. Dollars Bolivia U.S. Dollars Montenegro U.S. Dollars Bosnia and Herzegovina U.S. Dollars Morocco U.S. Dollars Botswana U.S. Dollars Mozambique U.S. Dollars Brazil U.S. Dollars Burma U.S. Dollars Brunei Darussalam U.S. Dollars Namibia U.S. Dollars Bulgaria U.S. Dollars Nepal U.S. Dollars Burkina Faso U.S. Dollars Netherlands U.S. Dollars Burundi U.S. Dollars New Zealand U.S. Dollars Cambodia U.S. Dollars Nicaragua U.S. Dollars Cameroon U.S. Dollars Niger U.S. Dollars Canada U.S. Dollars Nigeria U.S. Dollars Cape Verde U.S. Dollars Norway U.S. Dollars Central African Republic U.S. Dollars Oman U.S. Dollars Chad U.S. Dollars Pakistan U.S. Dollars Chile U.S. Dollars Panama U.S. Dollars China U.S. Dollars Papua New Guinea U.S. Dollars Colombia U.S. Dollars Paraguay U.S. Dollars Comoros U.S. Dollars Peru U.S. Dollars Congo, Democratic Republic of U.S. Dollars Philippines U.S. Dollars Congo, Republic of U.S. Dollars Poland U.S. Dollars Costa Rica U.S. Dollars Portugal U.S. Dollars Côte d’Ivoire U.S. Dollars Qatar U.S. Dollars Croatia U.S. Dollars Romania U.S. Dollars Cyprus U.S. Dollars Russia U.S. Dollars Czech Republic U.S. Dollars Rwanda U.S. Dollars Denmark U.S. Dollars Samoa U.S. Dollars Djibouti U.S. Dollars Sao Tome and Principe U.S. Dollars Dominica U.S. Dollars Saudi Arabia U.S. Dollars Dominican Republic U.S. Dollars Senegal U.S. Dollars Ecuador U.S. Dollars Serbia U.S. Dollars Egypt U.S. Dollars Seychelles U.S. Dollars El Salvador U.S. Dollars Sierra Leone U.S. Dollars Equatorial Guinea U.S. Dollars Singapore U.S. Dollars Eritrea U.S. Dollars Slovak Republic U.S. Dollars Estonia U.S. Dollars Slovenia U.S. Dollars Ethiopia U.S. Dollars Solomon Islands U.S. Dollars Fiji U.S. Dollars South Africa U.S. Dollars Finland U.S. Dollars Spain U.S. Dollars France U.S. Dollars Sri Lanka U.S. Dollars Gabon U.S. Dollars St. Kitts and Nevis U.S. Dollars Gambia, The U.S. Dollars St. Lucia U.S. Dollars Georgia U.S. Dollars St. Vincent and the Grenadines U.S. Dollars Germany U.S. Dollars Sudan U.S. Dollars Ghana U.S. Dollars Suriname U.S. Dollars Greece U.S. Dollars Swaziland U.S. Dollars Grenada U.S. Dollars Sweden U.S. Dollars Guatemala U.S. Dollars Switzerland U.S. Dollars Guinea U.S. Dollars Syrian Arab Republic U.S. Dollars Guinea-Bissau U.S. Dollars Taiwan U.S. Dollars Guyana U.S. Dollars Tajikistan U.S. Dollars Haiti U.S. Dollars Tanzania U.S. Dollars Honduras U.S. Dollars Thailand U.S. Dollars Hong Kong SAR U.S. Dollars Timor-Leste, Dem. Rep. of U.S. Dollars Hungary U.S. Dollars Togo U.S. Dollars Iceland U.S. Dollars Tonga U.S. Dollars India U.S. Dollars Trinidad and Tobago U.S. Dollars Indonesia U.S. Dollars Tunisia U.S. Dollars Iran, Islamic Republic of U.S. Dollars Turkey U.S. Dollars Iraq U.S. Dollars Turkmenistan U.S. Dollars Ireland U.S. Dollars Uganda U.S. Dollars Israel U.S. Dollars Ukraine U.S. Dollars Italy U.S. Dollars United Arab Emirates U.S. Dollars Jamaica U.S. Dollars United Kingdom U.S. Dollars Japan U.S. Dollars United States U.S. Dollars Jordan U.S. Dollars Uruguay U.S. Dollars Kazakhstan U.S. Dollars Uzbekistan U.S. Dollars Kenya U.S. Dollars Vanuatu U.S. Dollars Kiribati U.S. Dollars Venezuela U.S. Dollars Korea, South U.S. Dollars Vietnam U.S. Dollars Kuwait U.S. Dollars Yemen, Republic of U.S. Dollars Kyrgyz Republic U.S. Dollars Zambia U.S. Dollars Lao People's Democratic Republic U.S. Dollars Zimbabwe U.S. Dollars Gross domestic product per capita, current prices GDP is expressed in current U.S. dollars per person. Data are derived by first converting GDP in national currency to U.S. dollars and then dividing it by total population. Appendix B
For questions or additional information please contact your account representative If you are not a current client, please contact: In U.S.: Nicole.Sangari@npd.com 1-323-851-8800 In Europe: Alexander.Weber@npdgroup.com +49-911-8918-333 General: Jane.Zimmy@npd.com +1-516-625-2226 Copyright 2011. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.

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Global Toy Market Estimates by Country

  • 1. MOCK REPORT Global Toy Market Estimates 2011 Edition Released June 2011 Proprietary and Confidential Copyright 2011. The NPD Group, Inc. All Rights Reserved. Proprietary and Confidential: All materials are the property of The NPD Group, Inc. and its affiliates, are provided for the confidential use of NPD clients This NPD Report (including any attachments) is the property of The NPD Group, Inc. and contains confidential and proprietary information. This report is licensed and intended solely for the individual or entity to which it was addressed. If you are not the intended recipient, and if you have not licensed this NPD Report, any interception, copying, distribution, disclosure or use of this NPD Report or any information contained in it is strictly prohibited and may be subject to criminal and civil penalties. If you are interested in licensing a copy of this NPD Report, please contact Charles Camaroto at The NPD Group, Inc. at +1.866.444.1411
  • 2. Table of Contents Methodology Page 3 2007-2010 Global Results Page 4 Top 20 Page 6 Country Charts 1 - Country Name Page 7 2 - Country Name Page 8 3 - Country Name Page 9 4 - Country Name Page 10 5 - Country Name Page 11 6 - Country Name Page 12 7 - Country Name Page 13 8 - Country Name Page 14 9 - Country Name Page 15 10 - Country Name Page 16 11 - Country Name Page 17 12 - Country Name Page 18 13 - Country Name Page 19 14 - Country Name Page 20 15 - Country Name Page 21 16 - Country Name Page 22 17 - Country Name Page 23 18 - Country Name Page 24 19 - Country Name Page 25 20 - Country Name Page 26 Summary - NPD tracked countries Page 27 Appendices Appendix A: Country Population by Age Appendix B: Gross Domestic Product per Capita
  • 3. Methodology NPD is currently operating toy tracking services in 11 markets (listed in descending size) and actual market size data was used in this estimation: US, UK, France, Germany, Australia, Italy, Spain, Belgium, Poland, Austria, Portugal. Models were developed to estimate market size for countries where NPD doesn’t operate. The concept behind the estimation models is that the primary factors which drive toy and game market consumption include child population and GDP per capita. - The richer the county the higher the average expenditure in Toys per child. - The richer the country, the higher the proportion of consumers age 15 and older per country. Therefore changes in population (by age groups) and changes in GDP per capita will drive changes in market size factors that drive the changes in consumption. The market size estimates included in this report were based on data provided by the following international bodies: -Population trends from the US Census Bureau International Database (extraction Feb. 2011) -GDP figures from the IMF, World Economic Outlook (extraction March 2011) Exchange rates were used as of December 31st. Page 3
  • 4. 2011 Global Toy Market Estimates Report 2007-2010 GLOBAL RESULT 2007 2008 2009 2010 2008 vs. 2009 vs. 2010 vs. 2007 2008 2009 Value (million $) % Value Value (million $) % Value Value (million $) % Value Value (million $) % Value World Toy Market Africa Eastern Africa Middle Africa Northern Africa Southern Africa South Africa Western Africa Nigeria Asia Eastern Asia China Hong Kong SAR Japan Korea, South Taiwan South-central Asia India South-eastern Asia Indonesia Western Asia Israel Saudi Arabia Turkey United Arab Emirates Europe Eastern Europe Poland Russia Northern Europe Denmark Finland Ireland Norway Sweden United Kingdom Page 4
  • 5. 2011 Global Toy Market Estimates Report 2007-2010 GLOBAL RESULT 2007 2008 2009 2010 2008 vs. 2009 vs. 2010 vs. 2007 2008 2009 Value (million $) % Value Value (million $) % Value Value (million $) % Value Value (million $) % Value Southern Europe Italy Portugal Spain Western Europe Austria Belgium France Germany Netherlands Switzerland Latin America and the Caribbean Central America Mexico South America Argentina Brazil Colombia Venezuela Northern America Canada United States of America Oceania Australia/New Zealand Australia New Zealand Melanesia Micronesia Polynesia Exchange Rates are as of December 31st of the year Page 5
  • 6. 2011 Global Toy Market Estimates Report Top 20 Countries Ranked by $ Share 2009 2010 1 Country Name 5% 5% 2 Country Name 5% 5% 3 Country Name 5% 5% 4 Country Name 5% 5% 5 Country Name 5% 5% 6 Country Name 5% 5% 7 Country Name 5% 5% 8 Country Name 5% 5% 9 Country Name 5% 5% 10 Country Name 5% 5% 11 Country Name 1% 1% 12 Country Name 1% 1% 13 Country Name 1% 1% 14 Country Name 1% 1% 15 Country Name 1% 1% 16 Country Name 1% 1% 17 Country Name 1% 1% 18 Country Name 1% 1% 19 Country Name 1% 1% 20 Country Name 1% 1% TOP 10 50% 50% TOP 20 60% 60% Page 6
  • 7. Country Name MOCK DATA $300 2007 Toy Market Size Estimate (MM) 2008 $400 2009 $500 2010 $600 2011 (est.) $700 Projections* 2009 2010 2011* 2012* 2013* 2014* Toy Market Size Estimate (MM) GDP per capita $4,000 $4,500 $5,000 $5,500 $6,000 $6,500 $700 Population by age (MM) $600 0-4 years old 4.6 4.6 4.7 4.7 4.8 4.8 $500 5-9 years old 4.6 4.6 4.7 4.7 4.8 4.8 $400 10-14 years old 4.6 4.6 4.7 4.7 4.8 4.8 $300 2009 2010 Toy market (MM) $500 $600 % in world toy market 50.0% 50.0% 50.0% 2007 2008 2009 2010 2011 (est.) $ per kid $37 $46 Total population (MM) 49 49 Kids population (MM) 14 14 Population by age Kids in total population 28.9% 28.6% 4.9 Toy market by age and gender % $ % $ 4.8 Boys 0-4 years old 14.0% $100 14.0% $100 Population (MM) Boys 5-9 years old 14.0% $200 14.0% $200 4.8 Boys 10-14 years old 14.0% $100 14.0% $100 4.7 Girls 0-4 years old 14.0% $200 14.0% $200 4.7 Girls 5-9 years old 14.0% $100 14.0% $100 Girls 10-14 years old 14.0% $200 14.0% $200 4.6 15 years old and over 14.0% $100 14.0% $100 4.6 Toy Expenditure per kid Boys Girls Boys Girls 4.5 0-14 years old $40 $40 $40 $40 2009 2010 2011* 2012* 2013* 2014* 0-4 years old $50 $50 $50 $50 0-4 years old 4.6 4.6 4.7 4.7 4.8 4.8 5-9 years old $60 $60 $60 $60 5-9 years old 4.6 4.6 4.7 4.7 4.8 4.8 10-14 years old $70 $70 $70 $70 10-14 years old 4.6 4.6 4.7 4.7 4.8 4.8 % in world toy 2010 Toy expenditure/kid 2010 Toy market by age and gender market $80 $70 $70 $70 Boys 0-4 years old $60 $60 $60 14% 15% Boys 5-9 years old $50 $50 $50 $40 $40 Boys 10-14 years old 50% 50% $40 Boys 14% 15% Girls 0-4 years old $30 Girls Girls 5-9 years old $20 14% 14% Girls 10-14 years old $10 15 years old and over 14% $0 0-14 years old 0-4 years old 5-9 years old 10-14 years old Page 7 - Prioprietary Confidential
  • 8. 2011 Global Toy Market Estimates Report SUMMARY of NPD TRACKED COUNTRIES Source Currency Tracked Market Size (LC) Coverage 2007 2008 2009 2010 2007 2008 2009 2010 Australia CST AUD Austria PoS Euro Belgium PoS Euro France Consumer Euro Germany Consumer Euro Italy Consumer Euro Poland PoS Zloty Portugal PoS Euro Spain Consumer Euro UK Consumer Pound USA Consumer USD Source Country Market Size (LC) Exchange Rate 2007 2008 2009 2010 2007 2008 2009 2010 Australia CST Austria PoS Belgium PoS France Consumer Germany Consumer Italy Consumer Poland PoS Portugal PoS Spain Consumer UK Consumer USA Consumer Country Market Size Source (USD) - Constant 2009 % NPD countries % NPD countries % NPD countries % Chg % Chg % Chg ER 2007 2008 2009 2010 '07 v. '08 '08 v. '09 '09 v. '10 Australia CST Austria PoS Belgium PoS France Consumer Germany Consumer Italy Consumer Poland PoS Portugal PoS Spain Consumer UK Consumer USA Consumer Page 8
  • 9. 2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 Afghanistan, Rep. of. Albania Algeria American Samoa Andorra Angola Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas, The Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Brazil Brunei Darussalam Bulgaria Burkina Faso Burma Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Colombia Comoros Congo, Republic of Congo, Democratic Republic of Cook Islands Costa Rica Côte d’Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Faroe Islands Fiji Finland France French Polynesia Gabon Gambia, The Gaza Strip Georgia Germany Ghana Gibraltar Greece Greenland Grenada Appendix A
  • 10. 2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong SAR Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, North Korea, South Kosovo Kuwait Kyrgyz Republic Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg China, Macao SAR Macedonia, Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mauritius Mayotte Mexico Micronesia (Federated States of) Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Appendix A
  • 11. 2011 Global Toy Market Estimates Report POPULATION BY AGE without gender distinction 0- 4 year olds 5- 9 year olds 10-14 year olds 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 2007 2008 2009 2010 2011 2012 Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Russia Rwanda Saint Barthelemy St. Helena St. Kitts and Nevis St. Lucia Saint Martin Saint-Pierre-et-Miquelon St. Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovak Republic Slovenia Solomon Islands Somalia South Africa Spain Sri Lanka Sudan Suriname Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand Timor-Leste, Dem. Rep. of Togo Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Venezuela Vietnam British Virgin Islands United States Virgin Islands Wallis and Futuna Islands West Bank Western Sahara Yemen, Republic of Zambia Zimbabwe Grand Total Appendix A
  • 12. 2011 Global Toy Market Estimates Report GROSS DOMESTIC PRODUCT PER CAPITA Current Prices Units 2009 2010 2011 2012 2013 2014 Units 2009 2010 2011 2012 2013 2014 Afghanistan, Rep. of. U.S. Dollars Latvia U.S. Dollars Albania U.S. Dollars Lebanon U.S. Dollars Algeria U.S. Dollars Lesotho U.S. Dollars Angola U.S. Dollars Liberia U.S. Dollars Antigua and Barbuda U.S. Dollars Libya U.S. Dollars Argentina U.S. Dollars Lithuania U.S. Dollars Armenia U.S. Dollars Luxembourg U.S. Dollars Australia U.S. Dollars Macedonia, Former Yugoslav Republic of U.S. Dollars Austria U.S. Dollars Madagascar U.S. Dollars Azerbaijan U.S. Dollars Malawi U.S. Dollars Bahamas, The U.S. Dollars Malaysia U.S. Dollars Bahrain U.S. Dollars Maldives U.S. Dollars Bangladesh U.S. Dollars Mali U.S. Dollars Barbados U.S. Dollars Malta U.S. Dollars Belarus U.S. Dollars Mauritania U.S. Dollars Belgium U.S. Dollars Mauritius U.S. Dollars Belize U.S. Dollars Mexico U.S. Dollars Benin U.S. Dollars Moldova U.S. Dollars Bhutan U.S. Dollars Mongolia U.S. Dollars Bolivia U.S. Dollars Montenegro U.S. Dollars Bosnia and Herzegovina U.S. Dollars Morocco U.S. Dollars Botswana U.S. Dollars Mozambique U.S. Dollars Brazil U.S. Dollars Burma U.S. Dollars Brunei Darussalam U.S. Dollars Namibia U.S. Dollars Bulgaria U.S. Dollars Nepal U.S. Dollars Burkina Faso U.S. Dollars Netherlands U.S. Dollars Burundi U.S. Dollars New Zealand U.S. Dollars Cambodia U.S. Dollars Nicaragua U.S. Dollars Cameroon U.S. Dollars Niger U.S. Dollars Canada U.S. Dollars Nigeria U.S. Dollars Cape Verde U.S. Dollars Norway U.S. Dollars Central African Republic U.S. Dollars Oman U.S. Dollars Chad U.S. Dollars Pakistan U.S. Dollars Chile U.S. Dollars Panama U.S. Dollars China U.S. Dollars Papua New Guinea U.S. Dollars Colombia U.S. Dollars Paraguay U.S. Dollars Comoros U.S. Dollars Peru U.S. Dollars Congo, Democratic Republic of U.S. Dollars Philippines U.S. Dollars Congo, Republic of U.S. Dollars Poland U.S. Dollars Costa Rica U.S. Dollars Portugal U.S. Dollars Côte d’Ivoire U.S. Dollars Qatar U.S. Dollars Croatia U.S. Dollars Romania U.S. Dollars Cyprus U.S. Dollars Russia U.S. Dollars Czech Republic U.S. Dollars Rwanda U.S. Dollars Denmark U.S. Dollars Samoa U.S. Dollars Djibouti U.S. Dollars Sao Tome and Principe U.S. Dollars Dominica U.S. Dollars Saudi Arabia U.S. Dollars Dominican Republic U.S. Dollars Senegal U.S. Dollars Ecuador U.S. Dollars Serbia U.S. Dollars Egypt U.S. Dollars Seychelles U.S. Dollars El Salvador U.S. Dollars Sierra Leone U.S. Dollars Equatorial Guinea U.S. Dollars Singapore U.S. Dollars Eritrea U.S. Dollars Slovak Republic U.S. Dollars Estonia U.S. Dollars Slovenia U.S. Dollars Ethiopia U.S. Dollars Solomon Islands U.S. Dollars Fiji U.S. Dollars South Africa U.S. Dollars Finland U.S. Dollars Spain U.S. Dollars France U.S. Dollars Sri Lanka U.S. Dollars Gabon U.S. Dollars St. Kitts and Nevis U.S. Dollars Gambia, The U.S. Dollars St. Lucia U.S. Dollars Georgia U.S. Dollars St. Vincent and the Grenadines U.S. Dollars Germany U.S. Dollars Sudan U.S. Dollars Ghana U.S. Dollars Suriname U.S. Dollars Greece U.S. Dollars Swaziland U.S. Dollars Grenada U.S. Dollars Sweden U.S. Dollars Guatemala U.S. Dollars Switzerland U.S. Dollars Guinea U.S. Dollars Syrian Arab Republic U.S. Dollars Guinea-Bissau U.S. Dollars Taiwan U.S. Dollars Guyana U.S. Dollars Tajikistan U.S. Dollars Haiti U.S. Dollars Tanzania U.S. Dollars Honduras U.S. Dollars Thailand U.S. Dollars Hong Kong SAR U.S. Dollars Timor-Leste, Dem. Rep. of U.S. Dollars Hungary U.S. Dollars Togo U.S. Dollars Iceland U.S. Dollars Tonga U.S. Dollars India U.S. Dollars Trinidad and Tobago U.S. Dollars Indonesia U.S. Dollars Tunisia U.S. Dollars Iran, Islamic Republic of U.S. Dollars Turkey U.S. Dollars Iraq U.S. Dollars Turkmenistan U.S. Dollars Ireland U.S. Dollars Uganda U.S. Dollars Israel U.S. Dollars Ukraine U.S. Dollars Italy U.S. Dollars United Arab Emirates U.S. Dollars Jamaica U.S. Dollars United Kingdom U.S. Dollars Japan U.S. Dollars United States U.S. Dollars Jordan U.S. Dollars Uruguay U.S. Dollars Kazakhstan U.S. Dollars Uzbekistan U.S. Dollars Kenya U.S. Dollars Vanuatu U.S. Dollars Kiribati U.S. Dollars Venezuela U.S. Dollars Korea, South U.S. Dollars Vietnam U.S. Dollars Kuwait U.S. Dollars Yemen, Republic of U.S. Dollars Kyrgyz Republic U.S. Dollars Zambia U.S. Dollars Lao People's Democratic Republic U.S. Dollars Zimbabwe U.S. Dollars Gross domestic product per capita, current prices GDP is expressed in current U.S. dollars per person. Data are derived by first converting GDP in national currency to U.S. dollars and then dividing it by total population. Appendix B
  • 13. For questions or additional information please contact your account representative If you are not a current client, please contact: In U.S.: Nicole.Sangari@npd.com 1-323-851-8800 In Europe: Alexander.Weber@npdgroup.com +49-911-8918-333 General: Jane.Zimmy@npd.com +1-516-625-2226 Copyright 2011. The NPD Group, Inc. All Rights Reserved. This presentation is Proprietary and Confidential and may not be disclosed in any manner, in whole or in part, to any third party without the express written consent of NPD.