1. Caitlin Chuck
Professor Klinkowstein
U.S unveils plan for
cars of the future
http://money.cnn.com/2014/02/03/au
tos/vehicle-to-vehiclecommunication/index.html?iid=SF_B
N_LN

2. Caitlin Chuck
Professor Klinkowstein

3. Caitlin Chuck
Professor Klinkowstein
• New life- saving technology
• Vehicle- to- Vehicle
communication
• Reliable over human
reflexes

4. Caitlin Chuck
Professor Klinkowstein
Cars communicate directly
with other cars on the road
preventing accidents and
maintaining traffic flow

5. Caitlin Chuck
Professor Klinkowstein
Ethnographic Research
Will this new vehicle-to-vehicle
technology make commuting
easier?

6. Caitlin Chuck
Professor Klinkowstein
Observation 1
Observed students, who I did not
know in commuter lounge
- Mention any needs as a student,
who commutes to school?

7. Caitlin Chuck
Professor Klinkowstein

8. Caitlin Chuck
Professor Klinkowstein
What the Commuters Said
Complained about:
-Long breaks in between classes
-Being tired while driving
-Could do other things while driving

9. Caitlin Chuck
Professor Klinkowstein
Observation 2
Spoke to a friend to get the
average persons opinion
- How would the new technology
benefit you?

10. Caitlin Chuck
Professor Klinkowstein

11. Caitlin Chuck
Professor Klinkowstein
What Friends Said
Benefits:
-Would make traveling easier
-Convenience
-No distracted drivers

12. Caitlin Chuck
Professor Klinkowstein
Observation 3
Talked to car fanatic, someone
who really likes cars
- What do you think about the new
technology?

13. Caitlin Chuck
Professor Klinkowstein

14. Caitlin Chuck
Professor Klinkowstein
What Car Fanatics Said:
New technology is:
-New inventive technology
-Still a little skeptical
-Prototype shows future possibilities

15. Caitlin Chuck
Professor Klinkowstein
Ethnographic Research Findings
• New technology makes
commuting easier
• Time can be used doing other
things
• Safer travels/ less accidents
• Cars do not have distractions like
people