1. Caitlin Chuck
Professor Klinkowstein
U.S unveils plan for
cars of the future
http://money.cnn.com/2014/02/03/
autos/vehicle-to-vehiclecommunication/index.html?
iid=SF_BN_LN

2. Caitlin Chuck
Professor Klinkowstein

3. Caitlin Chuck
Professor Klinkowstein
• New life- saving technology
• Vehicle- to- Vehicle
communication
• Reliable over human
reflexes

4. Caitlin Chuck
Professor Klinkowstein
Cars communicate
directly with other cars on
the road preventing
accidents and maintaining
traffic flow

5. Caitlin
Chuck
Professor
Klinkowstein
Ethnographic Research
Will this new vehicle-to-vehicle
technology make commuting
easier?

6. Caitlin Chuck
Professor Klinkowstein
Observation 1
Observed students, who I do not
know, in commuter lounge
- Asked what their needs are as a
student who commutes to school?

7. Caitlin
Chuck
Professor
Klinkowstein

8. Caitlin
Chuck
Professor
Klinkowstein
What
the
Commuters
Said
Difficul:es
of
a
commuter:
-­‐Long
breaks
in
between
classes
-­‐Being
:red
while
driving
-­‐Could
do
other
things
while
driving

9. Caitlin Chuck
Professor Klinkowstein
Observation 2
Spoke to a friend to get the
“average” persons opinion
- How would the new technology
benefit you?

10. Caitlin
Chuck
Professor
Klinkowstein
Benefits:
-Would make
traveling easier
-Convenience
-No distracted
drivers

11. Caitlin Chuck
Observation 3
Talked to a self proclaimed car
fanatic
- What do you think about the
new technology?
Professor Klinkowstein

12. Caitlin
Chuck
Professor
Klinkowstein

13. Caitlin
Chuck
Professor
Klinkowstein
He
Said
New
technology
is:
-­‐New
inven:ve
technology
-­‐S:ll
a
liEle
skep:cal
-­‐Prototype
shows
future
possibili:es

14. Caitlin
Chuck
Professor
Klinkowstein
Ethnographic
Research
Findings
• New
technology
makes
commu:ng
easier
• Time
can
be
used
doing
other
things
• Safer
travels/
less
accidents
• Cars
do
not
have
distrac:ons
like
people