1. U.S unveils plan for
cars of the future
http://money.cnn.com/2014/02/03/
autos/vehicle-to-vehicle-
communication/index.html?
iid=SF_BN_LN
Caitlin Chuck Professor Klinkowstein

2. Caitlin Chuck Professor Klinkowstein

3. • New life- saving technology
• Reliable over human
reflexes
Caitlin Chuck Professor Klinkowstein
• Vehicle- to- Vehicle
communication

4. Cars communicate
directly with other cars on
the road preventing
accidents and maintaining
traffic flow
Caitlin Chuck Professor Klinkowstein

5. Ethnographic Research
Will this new vehicle-to-vehicle
technology make commuting
easier?
Caitlin
Chuck
Professor
Klinkowstein

6. Observation 1
Observed students, who I do not
know, in commuter lounge
- Asked what their needs are as a
student who commutes to school?
Caitlin Chuck Professor Klinkowstein

7. Caitlin
Chuck
Professor
Klinkowstein

8. What
the
Commuters
Said
Difficul:es
of
a
commuter:
-­‐Long
breaks
in
between
classes
-­‐Being
:red
while
driving
-­‐Could
do
other
things
while
driving
Caitlin
Chuck
Professor
Klinkowstein

9. Observation 2
Spoke to a friend to get the
“average” persons opinion
- How would the new technology
benefit you?
Caitlin Chuck Professor Klinkowstein

10. Caitlin
Chuck
Professor
Klinkowstein
Benefits:
-Would make
traveling easier
-Convenience
-No distracted
drivers

11. Observation 3
Talked to a self proclaimed car
fanatic
- What do you think about the
new technology?
Caitlin Chuck Professor Klinkowstein

12. Caitlin
Chuck
Professor
Klinkowstein

13. He
Said
New
technology
is:
-­‐New
inven:ve
technology
-­‐S:ll
a
liEle
skep:cal
-­‐Prototype
shows
future
possibili:es
Caitlin
Chuck
Professor
Klinkowstein

14. Ethnographic
Research
Findings
• New
technology
makes
commu:ng
easier
• Time
can
be
used
doing
other
things
• Safer
travels/
less
accidents
• Cars
do
not
have
distrac:ons
like
people
Caitlin
Chuck
Professor
Klinkowstein

15. Additional Research
Caitlin Chuck Professor Klinkowstein

16. “Disruptions: How Driverless
Cars Could Reshape Cities”
By: Nick Bilton
Summary:
Lists
things
people
can
do
while
communing
in
driverless
cars,
like
working
out;
the
car
would
become
an
extension
of
the
home.
Caitlin Chuck Professor Klinkowstein

17. “Data Shows Google’s Robot
Cars Are Smoother, Safer
Drivers Than You or I”
By: Tom Simonite
Summary: Technology provided by
driverless cars lead to fewer accidents, the
Google car cameras collect data from is
surroundings and can keep records of who
is responsible for an accident.
Caitlin Chuck Professor Klinkowstein

18. “Driverless Cars Will Transform
The Consumer Relationship With
Businesses”
By: Anand Savani
Summary: Connecting the car to every
aspect of life, like running errands, the
car would remember that on the way
home you need to pick up dry cleaning,
something you might have forgotten.
Caitlin Chuck Professor Klinkowstein

19. Proposal for an
Innovative Business
Caitlin Chuck Professor Klinkowstein

20. Treat
the
interior
of
the
self
driving
cars
as
a
malleable
extension
of
the
home.
Caitlin Chuck Professor Klinkowstein

21. Personaliza:on
and
custom
designs
of
self
driving
cars
will
become
another
industry.
Caitlin Chuck Professor Klinkowstein

22. The
space
could
be
used
for
things
like
relaxa:on,
a
gym,
or
personal
office.
Caitlin Chuck Professor Klinkowstein