Course powerpoint final 42 slides

U.S unveils plan for
cars of the future
http://money.cnn.com/
2014/02/03/autos/vehicle-to-
vehicle-communication/
index.html?iid=SF_BN_LN
Caitlin Chuck Professor Klinkowstein

•  New life- saving technology
•  Reliable over human reﬂexes

•  Vehicle- to- Vehicle
communication

Cars communicate directly
with other cars on the road
preventing accidents and
maintaining traﬃc ﬂow

Ethnographic Research
Will this new vehicle-to-
vehicle technology make
commuting easier?

Observation 1 

Observed students, who I do not
know, in commuter lounge

- Asked what their needs are as a
student who commutes to school?

What the Commuters Said
Diﬃculties of a commuter:

-Long breaks in between classes
-Being tired while driving
-Could do other things while driving

Observation 2 

Spoke to a friend to get the
“average” persons opinion

- How would the new
technology beneﬁt you?


Beneﬁts:

-Would make
traveling easier
-Convenience
-No distracted
drivers

Observation 3 

Talked to a self proclaimed
car fanatic

- What do you think about the
new technology?

He Said
New technology is:

-New inventive technology
-Still a little skeptical
-Prototype shows future
possibilities

Ethnographic Research
Findings
•  New technology makes
commuting easier
•  Time can be used doing other
things
•  Safer travels/ less accidents
•  Cars do not have distractions
like people

Additional Research

Additional Research: 
“Disruptions: How Driverless
Cars Could Reshape Cities” 
By: Nick Bilton
Summary: Lists things people can do
while communing in driverless cars, like
working out; the car would become an
extension of the home.

Additional Research  
“Data Shows Google’s Robot
Cars Are Smoother, Safer Drivers
Than You or I” 
By: Tom Simonite
Summary: Technology provided by
driverless cars lead to fewer accidents, the
Google car cameras collect data from is
surroundings and can keep records of who
is responsible for an accident.

Additional Research: 
“Driverless Cars Will Transform
The Consumer Relationship With
Businesses” 
By: Anand Savani
Summary: Connecting the car to every
aspect of life, like running errands, the car
would remember that on the way home you
need to pick up dry cleaning, something you
might have forgotten.

Proposal for an
Innovative Business

Proposal for an Innovative
Business:  
Use the interior of the
self driving cars as a
malleable extension of
the home.

Proposal for an Innovative 
Business:  
Personalization and
custom designs of self
driving cars will become
another industry.

Proposal for an Innovative
Business: 
The space could be
used for things like
relaxation, a gym, or
personal oﬃce.

Tagline Study

Tagline Study
Existing Taglines
BMW: The ultimate driving
machine
Disneyland: The happiest place
on earth
L'Oreal- Because I’m worth it

Tagline Study
Image Research


Tagline Study
Image Research 4

Tagline Study
Image Research 5

Tagline Study
Image Research 6

Tagline Study
New Tagline:

Extension of Home

Tagline Study
Manipulated Background Image
for Tagline


Tagline Study
Final Tagline Study

Workings and Output
-Cluttered Space
-Unused near- future driverless car interior
-Purpose and theme of empty space
-Contents and arrangement
-Final new room in unused car space
(driverless car)

Diagram Sketches
1


Diagram Sketches
2


Diagram Sketches
3


Final Diagram
Black and White
Cluttered Space
Unused near- future
driverless car interior
Purpose and theme of empty
space
Contents and
arrangement
Final new room in
unused car space
(driverless car)

Final Diagram
Color
Cluttered Space
Unused near- future
driverless car interior
Purpose and theme of empty
space
Contents and
arrangement
Final new room in
unused car space
(driverless car)

Imagined Product/ Service  
In Situ Visualization
Selected Environment and User Image

In Situ Visualization
Selected Device Image

“In Situ” Visualization

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Course powerpoint final 42 slides