1. What kind of media institution
might distribute your media
product and why?
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2. Our Film
• Our media product is an opening sequence for a gritty
realism film. British films like ours tend to have a niche
audience due to the culturally specific themes and
subjects that the film contains. The main aim of gritty
realism films is to make the audience think and
challenge their views on various problems in society.
• Hollywood films, however, tend to focus on a
mainstream audience and contain universal themes
which can be understood by people from across the
globe. The main aim of Hollywood films is to entertain.
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3. Who would distribute our film and
why?
• Independent British Cinemas
• British Locations
• Controversial Subjects
• Low Budget
• Educational
• Studios
• Hollywood
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4. Independent British Cinemas
• Independent British cinemas are most likely to
distribute our film. Our film is culturally specific
and tries to target social groups which are mainly
associated with Britain. For example, our film
focuses on the issue of underage drinking and
how it effects working class families in poverty.
These themes and subjects would appeal to
British audiences because it is something they
can relate to. Our film also attempts to
interpellate the audience and to make them think
about the problems explored within the film.
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5. British Locations
• Our film is set in Highbridge, specifically a council
estate. This location would appeal to a British
audience because they can relate it to their own
life. By setting our film on a council estate, we are
able to connect with an audience who do not
usually have their lifestyle portrayed in
Hollywood films. This means that British cinemas
are more likely to distribute our film because they
can maximise the audience and support the
British film industry.
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6. Controversial Subjects or Themes
• Our film does not contain universal themes
which could appeal to a mainstream audience.
Underage drinking would be likely to appeal to
a niche audience, therefore big cinema chains
are not likely to distribute our film.
• Big cinema chains do not often distribute films
which contain controversial subjects or take a
risk therefore it is likely that independent
British cinemas would distribute our film.
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7. Low Budget
• The use of Low Budget equipment means that
mainstream audiences are likely to be put off
as the film will not contain many special
effects, e.g. explosions. This means that the
film will not be as entertaining.
• However, low budget films tend to look more
realistic and appeal to an audience who want
to relate to the film. Again, it is likely that
British cinemas would distribute our film.
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8. Educational or moral statement
• Our films tries to make a moral statement about
the issue of underage drinking and the effect it
can have on families and health. It is also
designed to show the audience how British
culture reacts to the issue.
• Films which contain an educational message are
not likely to be distributed by big cinema chains
as they would not have a mainstream audience
and therefore would not make as much profit.
British cinemas, however, can target a British
audience as does our film.
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9. Studios
• There are some British production studios which may take on
our film due to its educational message and low budget
production.
• For instance, Warp X may take on our film:
http://www.warpx.co.uk/ as they tend to take on low budget
films. They also like to give new filmmakers an opportunity to
improve their skills. They also like to tackle informative and
moral subjects.
• BBC films: http://www.bbc.co.uk/bbcfilms/ may also take on
our film as they like to work with independent British
filmmakers and make strong British films.
• Both these studios tend to take on educational films in order
to make their audience think about the issues highlighted.
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10. Hollywood
• Hollywood studios are not likely to be
interested in our film because it tackles issues
which are culturally specific. Warner Brothers
or MGM, tend to take on films which will
definitely make a profit and will appeal to a
wider audience. A culturally specific film is not
likely to appeal to world wide audiences and
therefore Hollywood industries are not going
to be interested.
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