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Online Presence

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This presentation was given at a community meeting in Thedford NE.

Formation
1  sur  35
Your Online Presence Jay Jenkins, UNL Extension Educator With thanks to my colleagues Connie Hancock and Jenny Nixon
You need a presence online
You have a presence online
What you have is NOT what you need
 
 
Online Presence Strategy
Part of the Blue Print ,[object Object],[object Object],[object Object],http://mashable.com/2010/02/11/social-objects/
Owned/Claimed Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Builds Foundation ,[object Object],[object Object],[object Object],[object Object]
Builds a Bridge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Local search/maps ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Claim listing
Internet Search Local Business Center – Google
Paid Media ,[object Object],[object Object],[object Object]
Earned Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Manage Your Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
HOW DO WE DO IT ALL?
Google Alerts http://www.google.com/alerts
Twitter Search http://search.twitter.com/
Ask yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
One Piece – Many Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three E’s of Social Media ,[object Object],[object Object],[object Object],Ten Golden Rules to Internet Marketing
So… What goes on your website?
[object Object],[object Object],[object Object],So… What goes on your website?
Extension is a Division of the Institute of Agriculture and Natural Resources at the University of Nebraska–Lincoln cooperating with the Counties and the United States Department of Agriculture. University of Nebraska–Lincoln Extension educational programs abide with the nondiscrimination policies of the University of Nebraska–Lincoln and the United States Department of Agriculture.
 

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