A general introduction to the differences between web 1.0 and 2.0 publishing.

1. Communications for the Digital Age
Tuesday, July 26, 2011 – Notre Dame Cathedral Latin HS
Sponsored by the Sisters of Notre Dame
Chardon, Ohio
WEB 2.0 AND SOCIAL MEDIA
TOOLS

4. Web 1.0 was Commerce
Web 2.0 is People
- Ross Mayfield
Web 2.0 seems to be like Pink Floyd
lyrics: It can mean different things to
different people, depending upon
your state of mind.
- Kevin Maney

5. Introduction
• The concept of "Web 2.0" began with a
conference brainstorming session between
O'Reilly and MediaLive International in 2004
• The phrase "Web 2.0" hints at an improved form
of the World Wide Web
• Emphasizing tools and platforms that enable the
user to Tag, Blog, Comment, Modify, Augment,
Rank, etc.
• The more explicit synonym of "Participatory
Web"

6. Principles of Web 2.0

7. No Products but Services
“There are no products, only solutions”
• Not what customer wants but why they
want
• A problem solving approach
• Simple Solutions

8. Customization
• Every individual is unique
• Some people want to be different
• Allow him to choose instead of forcing him to use
what you have made
• Make her feel at home
e.g.
– My yahoo, Google Homepage, myspace
– Firefox extensions
e.g. (This slide is better for reading online)

9. Focus on the “Long Tail”
• Reach out to the entire web
• To the edges and not just to the centre, to
the long tail and not just the head
• Leverage customer-self service
e.g. Google, StumbleUpon, orkut

10. Harnessing Collective Intelligence
Network effects from user contribution are
the key to market dominance in Web 2.0 era
The Wisdom of crowds – Users add value
– Amazon, ebay - User reviews, similar items, most
popular,
– Wikipedia – content can be added/edited by any web
user,
– Flickr – tagging images
– Cloudmark – Spam emails

11. Harnessing Collective Intelligence..
Some systems,designed to encourage
participation
– Pay for people to do it – „gimme five‟
– Get volunteers to perform the same task
• Inspired by the open source community
– Mutual benefits e.g. P2P sharing

12. Harnessing Collective Intelligence
• But only a small percentage of users will go to
the trouble of adding value to your applications
via explicit means.
• Therefore web 2.0 companies set inclusive
defaults for aggregating user data and building
value as side effect of ordinary use of the
application.
• It requires radical experiment in trust
“with enough eyeballs, all bugs are shallow”
- Eric Raymond

13. Benefits of Web 2.0
Recruitment:
Due to the cutting-edge underlying technologies and
usability-focused interfaces (the „cool‟ factor)
Organizations adopting Web 2.0 tend to attract
sophisticated, high-caliber technical candidates.
Reduced cost:
Not only are Web 2.0 offerings low-cost, but the same
techniques can also be applied to existing (non-Web 2.0)
products and services, lowering costs.
For example, wikis can enable your users to build
documentation and knowledge base systems, with
relatively little investment from yourself.

14. Benefits of Web 2.0
Loyalty
The open, participatory Web 2.0 environment
encourages user contribution, enhancing participant
loyalty and lifespan.
Marketing/PR.
By taking advantage of the aforementioned benefits,
marketing and PR teams can implement low-cost, wide-
coverage, viral strategies.
Search Engine Optimization (SEO)
Web 2.0 delivery mechanisms - such as Blogs and RSS -
significantly enhance search engine exposure through
their distributed nature

15. On May 29, 2006, Joe Drumgoole, an
entrepreneur who creates software
startups, posted at his Copacetic blog
(http://joedrumgoole.com/blog/2006/05/29/
web-20-vs-web-10/ )

16. The Comparison
Web 1.0 Web 2.0

17. The Comparison
Web 1.0 Web 2.0

18. The Comparison
Web 1.0 Web 2.0
EXtensible
http://www.w3schools.com/xml/xml_whatis.asp

19. The Comparison
Web 1.0 Web 2.0

20. The Comparison
Web 1.0 Web 2.0

21. The Comparison
Web 1.0 Web 2.0

22. The Comparison
Web 1.0 Web 2.0
http://www.merriam-webster.com/dictionary/taxonomy http://techessence.info/tagging

23. http://www.youtube.com/watch?v=HybVOMJI0_E

24. We are dealing Today
 CULTURE   
 LANGUAGE  
 CULTURE   
 LANGUAGE  
 CULTURE   
 LANGUAGE  

25. QUESTION
What
does your
Digital
Footprint
look like?

26. MindShift
One goal is to help expand our
understanding of communications
technology by exploring ideas
outside of the dominant worldview
and assist you in waking up from
what can be called “The Trance
State," an unconscious but
profound detachment from inner
and outer reality.
http://129.69.215.166/cgi-bin/blind/ger/research/fields/recent/brainshift/

27. Brain Freeze
Brain freeze is your brain with all of
the new technology … kind of like
what happens when you eat ice
cream too fast. It is delicious, but
causes a brief headache.
Peace, love and blessings in
cyberspace, - Pam Emery

28. Summing Up
• Participatory Culture
• Users add value
• Specialized Database
• Perpetual Beta
• Networking a value
• Marketing and PR are changing
• Communication is changing

29. Questions?

30. Resources
Satyajeet Singh Web 2.0 Presentation
(satyajeet.singh@yahoo.com)