CCFC's Marketing to Children Presentation (Part 2 of 2)

1. Increasingly, marketers have looked to infiltrate schools to gain access to a captive audience .

2. Channel One is shown in over 12,000 schools to more than 8 million students.

3. 94% of high schools, 84% of middle schools, and 58% of elementary schools allow the sale of soda or other sugar-laden drinks on their premises.

4. Delivering pizzas for Domino's Pizza Day at North Hills Junior High School .

5. Corporate-sponsored classroom materials.

7. “ Free” textbook covers for students.

8. There is a growing movement to restrict marketing in schools.

12. Grand Theft Auto 3

13. 3-year-olds at war

14. INCREDIBLE! for 5-year-olds.

15. Toys from R-Rated movies for 7-year-olds.

19. Sex sells milk.

20. . . . and soda

21. Bratz dolls – for children 5 and up

22. Abercombie and Fitch’s thong underwear for 10-year-old girls.

23. Ad in Young Miss magazine.

24. Ad in Teen People

29. A life-size Barbie would have a 16-inch waist.

30. Almost half of models are malnourished according to World Health Organization standards.

31. From Young Miss Magazine

32. “ Playing off teen insecurities is a proven strategy.” From Marketing Tools, “The Quality of Cool”

37. The Budweiser frogs, popular with 9-11 year-olds.

38. A popular PG-13 rated James Bond movie sponsored by Finlandia Vodka.

39. From Stuff , a magazine popular with adolescent boys. Youth see more alcohol advertising than adults in magazines.

40. Sweetened “alcopops” are targeted to youth.

41. Sex and hip-hop used to market alcohol to African-American youth.

42. Kid Rock Coors Light Television Commercial Teens see more ads for alcohol on TV than they do for jeans, sneakers, or potato chips.

43. Alcohol brands sponsor concerts and sporting events popular with youth.

44. Almost three-quarters of parents fault alcohol companies for the amount of ads that teens see and hear.

46. “ Today’s teenager is tomorrow’s potential regular customer, and the overwhelming majority of smokers first begin to smoke while still in their teens. . . The smoking patterns of teenagers are particularly important to Philip Morris.”

47. “ The base of our business is the high school student.” ~ Lorrilard Tobacco “ Cherry Skoal is for somebody who likes the taste of candy, if you know what I’m saying” ~ U.S. Tobacco

50. Hip-hop sells tobacco to youth.

51. From Stuff , a magazine popular with adolescent boys .

52. Sex and rebellion sell cigarettes to youth.

53. Tobacco marketing next to the candy and cashier.

54. Adolescents who own a tobacco promotional item are more likely to become smokers.

55. There have been many important victories in the battle to protect children from the tobacco companies . . . …but there is still more work to be done.