"Description: Seed treatment industry has made remarkable progress in recent years, and shows attractive market potential in the future. China, consuming 41,277.23 tonnes agrochemicals in seed treatment with value of USD149.76 million in 2009, has become one of the largest consumption countries for seed treatment agents, though seed treatment rates for most crops are still low currently compared to foreign developed countries. With the increasing attention to seed treatment from Chinese government, seed treatment rate will certainly keep increasing in future years; meanwhile Chinese seed treatment industry will generate many new commercial opportunities. This report aims to provide right understanding about Chinese seed treatment and to find out investment risk and business opportunities in this field. Following aspects of seed treatment are emphatically covered in this report. - Governmental polices related to seed treatment. Such as raising direct grain subsidies, agricultural machinery subsidies, and improved varieties subsidies, enhancing environmental protection requirements, heightening industrial threshold, setting targets of raising seed treatment rate, and so on. - Seed treatment market structure. Chemical treatment, including seed coating, seed soaking, seed dressing and seed sealing, captures over 90% market share in Chinese seed treatment industry, while market scale and commercialization level of physical treatment and biological treatment is rather low. - Seed treatment market in major crops. Corn and wheat are the most important crops in seed treatment market, accounting for 85.67% of total seed treatment market in terms of value. And seed treatment in major production areas shows remarkable regional difference. - Market of seed treatment agents. Seed coating is the most popular chemical treatment technology in China, constituting 83.55% China’s total seed treatment market value in 2009, while pesticides and fertilizers treating seeds capture a small market share. - Risk assessment. Policy risk, industry competition risk, supply-demand fluctuation risk and technology risk are assessed, and proposals to avoid risk are provided in this report. - Commercial opportunities. With the increasing market demand for seed treatment, commercial opportunities, including industry integration, supply increase of commercial coated seeds, demand growth of low-toxic and highly effective seed coating agents, and demand increase of machineries for seed coating and sowing, etc., are recommended. This report is helpful to:  Companies engaged in production, R&D and sales of seed coating agents, seed dressing agents, seed soaking agents, etc.  Companies engaged in seed production, R&D and sales.  Analysts and consultants trying to gain insight into Chinese seed treatment market.  Governments with attention paid to Chinese seed treatment market.  Chambers of commerce and associations regarding seed treatment. "

1. CCM Data & Primary Intelligence
Seed Treatment Survey in China
The first edition
Researched & Prepared by:
Guangzhou CCM Information Science & Technology Co., Ltd.
Guangzhou, P. R. China
February 2010
Copyright by Guangzhou CCM Information Science & Technology Co., Ltd. (P.R. China)
Any publication, distribution or copying of the content in this report is prohibited.
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Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com
Tel: +86-20-3761 6606 Fax: +86-20-3761 6968

2. CCM Data & Primary Intelligence
Description:
Seed treatment industry has made remarkable progress in recent years, and shows attractive market
potential in the future. China, consuming 41,277.23 tonnes agrochemicals in seed treatment with value
of USD149.76 million in 2009, has become one of the largest consumption countries for seed treatment
agents, though seed treatment rates for most crops are still low currently compared to foreign
developed countries. With the increasing attention to seed treatment from Chinese government, seed
treatment rate will certainly keep increasing in future years; meanwhile Chinese seed treatment
industry will generate many new commercial opportunities.
This report aims to provide right understanding about Chinese seed treatment and to find out
investment risk and business opportunities in this field. Following aspects of seed treatment are
emphatically covered in this report.
- Governmental polices related to seed treatment. Such as raising direct grain subsidies, agricultural
machinery subsidies, and improved varieties subsidies, enhancing environmental protection
requirements, heightening industrial threshold, setting targets of raising seed treatment rate, and so on.
- Seed treatment market structure. Chemical treatment, including seed coating, seed soaking, seed
dressing and seed sealing, captures over 90% market share in Chinese seed treatment industry, while
market scale and commercialization level of physical treatment and biological treatment is rather low.
- Seed treatment market in major crops. Corn and wheat are the most important crops in seed
treatment market, accounting for 85.67% of total seed treatment market in terms of value. And seed
treatment in major production areas shows remarkable regional difference.
- Market of seed treatment agents. Seed coating is the most popular chemical treatment technology in
China, constituting 83.55% China’s total seed treatment market value in 2009, while pesticides and
fertilizers treating seeds capture a small market share.
- Risk assessment. Policy risk, industry competition risk, supply-demand fluctuation risk and technology
risk are assessed, and proposals to avoid risk are provided in this report.
- Commercial opportunities. With the increasing market demand for seed treatment, commercial
opportunities, including industry integration, supply increase of commercial coated seeds, demand
growth of low-toxic and highly effective seed coating agents, and demand increase of machineries for
seed coating and sowing, etc., are recommended.
This report is helpful to:
Companies engaged in⎫ production, R&D and sales of seed coating agents, seed dressing agents,
seed soaking agents, etc.
Companies engaged in seed production, R⎫&D and sales.
Analysts and consultants trying to gain insight into Chinese seed⎫ treatment market.
Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com
Tel: +86-20-3761 6606 Fax: +86-20-3761 6968

3. CCM Data & Primary Intelligence
Governments with attention paid to Chinese seed treatment⎫ market.
Chambers of commerce and associations regarding seed⎫ treatment.
Main content:
No. Content Page
Executive summary 5
Methodology 9
I Background 12
I-1 Seed situation 12
I-1.1 Seed market scale 12
I-1.2 Seed market structure 13
I-1.3 Seed companies 14
I-1.4 Main opportunities and challenges of China's seed industry 14
I-2 Significance of seed treatment for agricultural production 15
I-2.1 Economic benefits 16
I-2.2 Ecological benefit 17
II Seed treatment technologies 18
II-1 Physical treatment 19
II-1.1 Hot water treatment 19
II-1.2 Electric field treatment 20
II-1.3 Magnetic field treatment 21
II-1.4 Plasma seed treatment technology 22
II-1.5 Others 23
II-2 Chemical treatment 23
II-2.1 Seed soaking 24
II-2.2 Seed dressing 25
II-2.3 Seed coating 26
II-2.4 Solvent sealing 26
II-3 Biological treatment 27
III Seed treatment market in major crops 28
III-1 General situation of seed treatment market 29
III-2 Seed treatment market in major crops 30
III-2.1 Wheat 30
III-2.2 Corn 35
III-2.3 Rice 39
III-2.4 Cotton 44
III-2.5 Soybean 48
III-2.6 Peanut 53
III-2.7 Rapeseed 56
III-2.8 Vegetable 58
III-2.9 Sugar beet 60
III-2.10 Flower 63
III-2.11 Chinese medicinal materials 64
III-2.12 Watermelon 67
III-2.13 Tobacco 71
III-2.14 Others 73
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4. CCM Data & Primary Intelligence
IV Market of seed treatment agents 75
IV-1 Seed coating agents 75
IV-1.1 Development history 75
IV-1.2 Supply situation 76
IV-1.3 Trend 81
IV-2 Pesticides 82
IV-3 Fertilizers 83
IV-3.1 Supply situation 83
IV-3.2 Market volume and value 84
V Key influencing factors of seed treatment 86
V-1 Environmental protection 86
V-2 Economy 86
V-2.1 Rural peasants’ affordability 86
V-2.2 High return of investment 87
V-3 Government’s attitudes and actions 88
V-4 MNC’s investment and activities 89
V-5 Others 90
VI Risk assessment and opportunities of Chinese seed treatment industry 91
VI-1 Warnings and proposals for avoiding investment risks 91
VI-1.1 Policy risk 91
VI-1.2 Industry competition risk 93
VI-1.3 Supply-demand fluctuation risk 93
VI-1.4 Technology risk 94
VI-1.5 Others 94
VI-2 Opportunities 94
VI-2.1 Industry integration 94
VI-2.2 Supply increase of commercial coated seeds 94
VI-2.3 Demand growth of low-toxic seed coating agents 95
VI-2.4 Development of new seed coating formulation types 95
VI-2.5 Development of machineries for seed coating and sowing 95
Executive summary:
As a key technology for diseases and pests prevention and grain yield growth, Chinese government
has attached importance to seed treatment in recent years, taking the national grain safety into
consideration.
Physical treatment, chemical treatment and biological treatment are three classes of seed treatment
technologies, among which chemical treatment captures over xxx% market share in Chinese seed
treatment industry. Common chemical treatment methods include seed soaking, seed dressing, seed
coating and seed sealing, etc.
China consumed about xxx tonnes agrochemicals in seed treatment with total value of USDxxx million
in 2009. Seed coating agents, pesticides and fertilizers accounted for xxx%, xxx% and xxx% of China’s
total seed treatment market value separately in 2009.
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5. CCM Data & Primary Intelligence
Seed treatment market in major crops has the following characteristics in China.
- Wheat and corn are the most important crops in seed treatment market as they accounted for xxx% of
total seed treatment market in terms of value.
- Market scale and commercialization level of physical treatment and biological treatment is rather low
compared with chemical treatment now in China.
- Seed treatment difference in major planting regions is obvious in China, with relatively higher seed
treatment rate in North China.
- Large farmlands enjoy higher seed treatment rate.
- Seed coating is the most popular chemical treatment technology in China.
Market of seed treatment agents has the following characteristics in China.
- The proportion of highly toxic seed treatment agents is decreasing in total seed treatment agents in
China.
- In Chinese market of pesticides treating seeds, fungicide formulations capture about xxx% share, and
mixed formulations of fungicides and insecticides constitute xxx% share, while insecticides and plant
growth regulators capture another xxx% share.
- Though China is a large fertilizer producer and consumer in the world, application volume of fertilizers
as seed treatment agents is very small, only about xxx tonnes in 2009.
- Seed treatment rate of different regions and crops is distinct. It is influenced by many factors, such as
environmental protection, economic level, governmental attitudes and actions, etc.
Compared to foreign developed countries, Chinese seed treatment industry developed slowly in the
past decades, and Chinese seed coating companies have weak competitiveness in international
markets currently. Some potential threats still exist in the seed treatment industry, includes Policy risk,
Industry competition risk and Supply-demand fluctuation risk etc. With the increasing attention from
Chinese government, many commercial opportunities will generate in Chinese seed treatment, such as
Industry integration, Supply increase of commercial coated seeds, Demand growth of low-toxic seed
coating agent and Development of new seed coating formulation types
Character of CCM' Report:
The aim of this report is to provide powerful assistance to the strategy group and the management
team in making correct decision as how to penetrate the ever-increasing China market and how to
catch the maximum commercial opportunities. The report is formulated independently by CCM’s
professional market researchers, based on the first-hand and primary data which are analyzed by
scientific methodology, confirmed with both manufacturers/end users/traders and legal authorities, and
presented in a logic way.
Sample pages：
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6. II-2 Chemical treatment
Table II-2.1 Comparison of chemical treatment technologies
Methods Main Effect Application Sustainable
components Cost time
Seed soaking XX XX XX XX
Seed dressing XX XX XX XX
Seed coating XX XX XX XX
Seed sealing XX XX XX XX
Source: CCM International
III Seed treatment market in major crops
China consumed about XX tonnes agrochemicals in seed treatment with total value of USDXX
million in 2009. There is no doubt that wheat and corn are the most important crops in seed
treatment market as they accounted for XX% of total seed treatment market value.
Table III-2.1 Chemicals consumption volume in seed treatment, 2009,
Seed coating agent, Pesticide, Fertilizer, Total,
No. Crop
tonne tonne tonne tonne
1 Wheat XX XX XX XX
2 Corn XX XX XX XX
3 Rice XX XX XX XX
4 Cotton XX XX XX XX
5 Soybean XX XX XX XX
6 Peanut XX XX XX XX
7 Rapeseed XX XX XX XX
8 Vegetable XX XX XX XX
9 Sugar beet XX XX XX XX
10 Flower XX XX XX XX
11 Chinese medicinal materials XX XX XX XX
12 Watermelon XX XX XX XX
13 Tobacco XX XX XX XX
14 Others XX XX XX XX
Total XX XX XX XX
Source: CCM international
Table III-2.2 Chemicals consumption value in seed treatment, 2009
Seed coating agent, Pesticide, Fertilizer, Total,
No. Crop
‘000 USD ‘000 USD ‘000 USD ‘000 USD
1 Wheat XX XX XX XX
2 Corn XX XX XX XX
3 Rice XX XX XX XX
1

7. 4 Cotton XX XX XX XX
5 Soybean XX XX XX XX
6 Peanut XX XX XX XX
7 Rapeseed XX XX XX XX
8 Vegetable XX XX XX XX
9 Sugar beet XX XX XX XX
10 Flower XX XX XX XX
11 Chinese medicinal materials XX XX XX XX
12 Watermelon XX XX XX XX
13 Tobacco XX XX XX XX
14 Others XX XX XX XX
Total XX XX XX XX
Source: CCM international
III-2 Seed treatment market in major crops
III-2.1 Wheat
Planting situation
China planted xx million ha. wheat in 2009 which consumed about xx tonnes seeds. Wheat is
mainly planted in Henan, Shandong, Hebei, Anhui and Jiangsu, totally accounting for about xx
% of China’s total in 2009.
Table III-2.1.1 Planting situation of wheat, 2005~2009
Year Planting area, '000 ha. Total yield, ‘000 tonnes Unit yield, kg/ha.
2005 xx xx xx
2006 xx xx xx
2007 xx xx xx
2008 xx xx xx
2009est xx xx xx
CAGR, 05~09 xx xx xx
Source: Ministry of Agriculture of P.R.C., China National Grain and Oils Information Center
V-4 MNC’s investment and activities
In 1990’s, most of the crop seeds market had been open except some hybrid seeds controlled
by government. Seed companies in different types grew very rapidly, especially foreign
companies. At present, more than xx foreign companies have entered Chinese seed market,
mainly including Pioneer from Dupont, Dow Agrosciences, Syngenta Biotechnology China,
Bayer Cropscience and Monsanto, etc.
2

8. The entering of foreign companies brings out fierce competition in Chinese market, and some
foreign companies with good breeding technologies have occupied Chinese high end seed
market. For instance, about xx % market share of vegetable seeds with high added value was
taken up by foreign seed companies in China in 2009.
Table V-4.1 Seed coating agents developed by foreign companies
Foreign Main seed coating Trade name Crop Diseases and pests
companies agent
xx xx xx xx
xx xx xx xx xx
xx
xx xx xx xx xx
xx xx xx xx xx
xx xx xx xx xx
xx
xx xx xx xx xx
xx xx xx xx xx xx
xx xx xx xx xx xx
xx xx xx xx xx xx
Source: CCM International
VI-1 Warnings and proposals for avoiding investment risks
Compared with foreign developed countries, Chinese seed treatment industry has developed
slowly in the past decades, and Chinese seed coating companies have weak competitiveness
in international markets currently. With the improvement of seed treatment rate for main crops,
seed treatment agents are expected to witness growth both in market volume and value in the
future. But some potential threats are still existing in the seed treatment industry.
Table VI-1.2 Risk assessment of Chinese seed treatment industry
Risk Risk level Proposal
xx xx xx
xx xx xx xx
xx xx xx
xx xx xx
xx xx xx
xx xx xx
Source: CCM International
3