Conscious Consumers
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This document proposes a mobile app that helps consumers research products through crowdsourced data on various attributes like whether items are vegan, organic, or fair trade. It discusses conducting an MVP pilot focused on vegans in New Zealand to test demand and crowdsourcing. The plan is to expand to other diets/locations over 3 phases costing $2,500-$25,000. Revenue models include premium apps, targeted ads, data/API sales. The conclusion is this could improve on competitors and be cash positive in its first year.
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Conscious Consumers
- 2. VALIDATION 60% of people research the products they buy
- 3. VALIDATION
- 4. VALIDATION core values but can’t find all info they need
- 5. VALIDATION COMPETITION Barcoo (Germany) - 4 million downloads Shop Ethical (Australia) - 8000 paying downloads
- 6. VALIDATION COMPETITION they are aggregating but not manageable because it’s not personalised
- 7. SOLUTION simple
- 14. 45days 4.5months PHASE 1 PHASE 2 PHASE 3 vegans NZ world vegetarians organic consolidation fairtrade kosher/halal animal cruelty NZ cost $2,500 $10,000 $25,000
- 15. PILOT MVP : VEGANS
- 16. PILOT MVP : VEGANS why vegans? •biggest pain point •passionate •core of many diets •data available
- 17. PILOT MVP : VEGANS
- 18. PILOT MVP : VEGANS 1. will people use this? 2. will people pay? 3. will crowdsourcing work?
- 19. PILOT MVP : VEGANS 1. will people use this? 94% will use it 2. will people pay? 58% will pay $1.99 3. will crowdsourcing work? 83% will provide data
- 20. PHASE 1 vegans NZ $2,500
- 21. 45days PHASE 1 vegans NZ customers product data
- 22. 45days 4.5months PHASE 1 PHASE 2 PHASE 3 vegans NZ world vegetarians organic consolidation fairtrade kosher/halal animal cruelty NZ cost $2,500 $10,000 $25,000
- 23. REVENUE MODEL premium apps targeted ads data reports mobile commerce platform API calls
- 24. CONCLUSION improve on competition cash positive from day one $3,000 net profit YE
- 25. TEAM initiator open data + design Bruno Lago Tom Kluyskens vegan marketing Anderson Santos Deborah Ramos Justin Scott business development Andrew van Bunnik Josh Levent
- 26. @cconsumers