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“IF IT TAKES A VILLAGE, BUILD ONE”



Introducing   Branding “Beyond Our Gates”

HERE WE BRAND !!!
HOW U CAN BE PART OF THE VILLAGE




 WHO WE      HOW OUR           THE BENEFITS
  ARE        PROGRAM           TO PARTNERS
              WORKS?                &
                               COMMUNITY?




                       “We Want You In The Village”
What Is CCSE PREP



             Welcome To The “VILLAGE”
We Are…..

           Why CCSE PREP?
                                                        9-12th Grade College Prep
   In today’s climate of high school                    IB & Leadership Academy
athletics and high education, it is only                 Elite Basketball Program
 imperative that we see how rare and                     Community Stewardship
unique this opportunity is to blend the
 two manifests. This is why it is crucial
 for programs like CCSE PREP to exist.
                               OUR POSITIVE ACADEMIC CULTURE

                      The CCSE PREP’s boarding and classroom culture will
                    emphasize a belief that students must put forth “effective
                 effort”—working hard, with clear goals, and strategies derived
                  from feedback—which will determine their success. In daily
                 morning roundtable, children will learn the concepts and tools
                  of effective effort, as provided by their professors. They will
                       also learn the social skills that will equip them to be
                         responsible members of the school community.
“Our National High School program has one goal, a National & World Championship”




 We develop the best basketball players in the country, but Predators Basketball is
about team and winning. Our roster is filled with top players from around the globe
who come to CCSE Prep to experience what playing for a college program is all about.




Our daily schedule, individual workouts, academic study table and time management
   is structured exactly like a high major college and professional program. When
 student-athletes leave CCSE Prep they are prepared to succeed at the highest level.
History Of Programs Like Ours




   Back in the day… a kid would play pickup ball in the sport of their choice around the
neighborhood. When they decided they liked a sport enough to pursue it further, they
    would go play for a local club team (it was the basketball team at the Eastside Boys
Club in Tacoma for me, with Lawyer Milloy being a teammate). Uniforms might be paid
   for by a local sponsor (Spud’s Pizza), but travel and other expenses were handled by
       the parents. Sometimes we would sell candy bars or do car washes to help fund
                                                      equipment or for a big tournament.
When high school began, the expectations and stress of playing sports
  increased. Your high school was your first priority. Then came the advent of
the internet and digital cable and everything changed. Suddenly everyone was
   checking on the status of all the possible recruits who might come to their
    alma mater. Recruiting websites popped up like weeds in a fallow field.
  Suddenly people were watching high schoolers in “All-Star” games on ESPN
 hoping this player or that would enroll at their school of choice or be drafted
   by their favorite professional team. The professionalization of high school
sports had begun…In 2006, Auto-dealer magnate Cliff Findlay created Findlay
Prep. The plan was simple. Buy a house in his hometown of Henderson, NV. Fill
       it with 10 of the best high school players in the country (the world
 even), travel the country playing dozens of games and logging thousands of
miles, and get the attention of the national media. His plan succeeded beyond
                            anyone’s wildest dreams!
While prep schools such as South Kent Prep in Connecticut have been
known for their quality academics for decades, other “prep schools” and
  “academies” have been popping up in the post-internet age as money
  making machines. Findlay Prep is not really a high school; it is simply a
                    basketball team. Not a single player is from Nevada.

 Their players attended classes at the for-profit Henderson International
  School. They attended classes between their trips to Illinois, Kentucky
     (twice), Ohio (twice), Florida (twice), Massachusetts, South Dakota,
                                  Virginia, Arizona, New Jersey and Texas.
History of Programs


“A typical school day for the Findlay players starts with
  a morning practice from nine to 11, followed by class
from 11 to 12. After a short lunch break, classes resume
  until three. The day concludes with a weight training
   session from three to four before the players return
                          home”

   Findlay Prep has won two consecutive “national
 championships” for which we all could not ever recall
  there being such a thing when I was in high school.
The only program that even comes close to our model is
 Findlay Prep, as you will read in our model we truly will
have a program of a Findlay Prep caliber, but what makes
   us stronger and better is our true keen sense of true
         academic/college readiness & community
HOW OUR PROGRAM
 WORKS?


"A champion needs a motivation above and beyond winning."
                                               -Pat Riley-
What Makes Us CCSE PREP

                          We are the only program to play foreign HS Basketball teams overseas
                          We Play College Programs
      DIFFERENT!


                          We will be branded with a city and/or University
                          The First ever prep school to be endorsed by a State Chamber of
                          Commerce
                          First Prep School program to have a former pro athlete as a its Head
                          Coach
                          The only PREP School to offer a International Baccalaureate
                          Curriculum
What Our Schedule Looks Like

                                     We will play 4 High School Games
                                     overseas

                                     We will play a minimum of 5 HS teams in
                                     the top FAB 50

 Our Global schedule begins in       We will play at least 2 college programs
 July with some of the world’s
 most competitive teams, and
 playing in some of the world’s
 most recognized tournaments         We will play in at least 3 top ranked
                                     recognized tournaments.

Without continual growth and
                                     We will host a tournament
   progress, such words as
 improvement, achievement,
and success have no meaning.”
     -Benjamin Franklin-
The BENEFITS To Our Sponsors &
The COMMUNITY?
Did U Know
High School basketball generated $700 million in
revenue for the 2010-11

The High School Basketball tournaments and
National Championships are aired on National TV
(ESPN, ESPN2, Local & Regional stations)

 Did you know about 40% of revenue is from prep
schools, and is expected to grow 3% next year and
10% within the next 4 years. (280 million)

Did you know HS Basketball Sponsorship is the
fastest growing form of marketing in the U.S. It is
still very much in its infancy. With this in mind, you
can find unlimited opportunities to broaden your
competitive advantage by increasing your
credibility, image and prestige in sponsoring
events attracting your target market.
What We Bring To The Community……….


CCSE “ELITE” Basketball “PREP” School
    will help bring the following:
  Economic & Development Growth
  Jobs
  Small Business Revitalization
  Community & Civic Pride
  Partnerships
BENEFITS OF BRANDING WITH US !
» Enhancing Image/Shaping Consumer Attitudes

» Product Integration

» Driving Sales

» Creating positive publicity and better visibility

» Differentiating from competitors

» Helping with good "Corporate Citizen" role

» Enhancing business, consumer and VIP
  relations
Benefits To The Community
Launch community sports camps

Help provide funding to launch after school
programs

Working with community partners in
engagement through our athletes.

Getting involved with local high schools and
increasing their athletic programs

Working with K-12 schools through leadership
opportunities.

Developing Beyond Our Gates

Increasing economic growth
JUST TO NAME A FEW…………………....




         Our Partners!
TO BUILD THIS VILLAGE…

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Ccse Prep Marketing Pp

  • 1. “IF IT TAKES A VILLAGE, BUILD ONE” Introducing Branding “Beyond Our Gates” HERE WE BRAND !!!
  • 2. HOW U CAN BE PART OF THE VILLAGE WHO WE HOW OUR THE BENEFITS ARE PROGRAM TO PARTNERS WORKS? & COMMUNITY? “We Want You In The Village”
  • 3. What Is CCSE PREP Welcome To The “VILLAGE”
  • 4. We Are….. Why CCSE PREP? 9-12th Grade College Prep In today’s climate of high school IB & Leadership Academy athletics and high education, it is only Elite Basketball Program imperative that we see how rare and Community Stewardship unique this opportunity is to blend the two manifests. This is why it is crucial for programs like CCSE PREP to exist. OUR POSITIVE ACADEMIC CULTURE The CCSE PREP’s boarding and classroom culture will emphasize a belief that students must put forth “effective effort”—working hard, with clear goals, and strategies derived from feedback—which will determine their success. In daily morning roundtable, children will learn the concepts and tools of effective effort, as provided by their professors. They will also learn the social skills that will equip them to be responsible members of the school community.
  • 5. “Our National High School program has one goal, a National & World Championship” We develop the best basketball players in the country, but Predators Basketball is about team and winning. Our roster is filled with top players from around the globe who come to CCSE Prep to experience what playing for a college program is all about. Our daily schedule, individual workouts, academic study table and time management is structured exactly like a high major college and professional program. When student-athletes leave CCSE Prep they are prepared to succeed at the highest level.
  • 6. History Of Programs Like Ours Back in the day… a kid would play pickup ball in the sport of their choice around the neighborhood. When they decided they liked a sport enough to pursue it further, they would go play for a local club team (it was the basketball team at the Eastside Boys Club in Tacoma for me, with Lawyer Milloy being a teammate). Uniforms might be paid for by a local sponsor (Spud’s Pizza), but travel and other expenses were handled by the parents. Sometimes we would sell candy bars or do car washes to help fund equipment or for a big tournament.
  • 7. When high school began, the expectations and stress of playing sports increased. Your high school was your first priority. Then came the advent of the internet and digital cable and everything changed. Suddenly everyone was checking on the status of all the possible recruits who might come to their alma mater. Recruiting websites popped up like weeds in a fallow field. Suddenly people were watching high schoolers in “All-Star” games on ESPN hoping this player or that would enroll at their school of choice or be drafted by their favorite professional team. The professionalization of high school sports had begun…In 2006, Auto-dealer magnate Cliff Findlay created Findlay Prep. The plan was simple. Buy a house in his hometown of Henderson, NV. Fill it with 10 of the best high school players in the country (the world even), travel the country playing dozens of games and logging thousands of miles, and get the attention of the national media. His plan succeeded beyond anyone’s wildest dreams!
  • 8. While prep schools such as South Kent Prep in Connecticut have been known for their quality academics for decades, other “prep schools” and “academies” have been popping up in the post-internet age as money making machines. Findlay Prep is not really a high school; it is simply a basketball team. Not a single player is from Nevada. Their players attended classes at the for-profit Henderson International School. They attended classes between their trips to Illinois, Kentucky (twice), Ohio (twice), Florida (twice), Massachusetts, South Dakota, Virginia, Arizona, New Jersey and Texas.
  • 9. History of Programs “A typical school day for the Findlay players starts with a morning practice from nine to 11, followed by class from 11 to 12. After a short lunch break, classes resume until three. The day concludes with a weight training session from three to four before the players return home” Findlay Prep has won two consecutive “national championships” for which we all could not ever recall there being such a thing when I was in high school.
  • 10. The only program that even comes close to our model is Findlay Prep, as you will read in our model we truly will have a program of a Findlay Prep caliber, but what makes us stronger and better is our true keen sense of true academic/college readiness & community
  • 11. HOW OUR PROGRAM WORKS? "A champion needs a motivation above and beyond winning." -Pat Riley-
  • 12. What Makes Us CCSE PREP We are the only program to play foreign HS Basketball teams overseas We Play College Programs DIFFERENT! We will be branded with a city and/or University The First ever prep school to be endorsed by a State Chamber of Commerce First Prep School program to have a former pro athlete as a its Head Coach The only PREP School to offer a International Baccalaureate Curriculum
  • 13. What Our Schedule Looks Like We will play 4 High School Games overseas We will play a minimum of 5 HS teams in the top FAB 50 Our Global schedule begins in We will play at least 2 college programs July with some of the world’s most competitive teams, and playing in some of the world’s most recognized tournaments We will play in at least 3 top ranked recognized tournaments. Without continual growth and We will host a tournament progress, such words as improvement, achievement, and success have no meaning.” -Benjamin Franklin-
  • 14. The BENEFITS To Our Sponsors & The COMMUNITY?
  • 15. Did U Know High School basketball generated $700 million in revenue for the 2010-11 The High School Basketball tournaments and National Championships are aired on National TV (ESPN, ESPN2, Local & Regional stations) Did you know about 40% of revenue is from prep schools, and is expected to grow 3% next year and 10% within the next 4 years. (280 million) Did you know HS Basketball Sponsorship is the fastest growing form of marketing in the U.S. It is still very much in its infancy. With this in mind, you can find unlimited opportunities to broaden your competitive advantage by increasing your credibility, image and prestige in sponsoring events attracting your target market.
  • 16. What We Bring To The Community………. CCSE “ELITE” Basketball “PREP” School will help bring the following: Economic & Development Growth Jobs Small Business Revitalization Community & Civic Pride Partnerships
  • 17. BENEFITS OF BRANDING WITH US ! » Enhancing Image/Shaping Consumer Attitudes » Product Integration » Driving Sales » Creating positive publicity and better visibility » Differentiating from competitors » Helping with good "Corporate Citizen" role » Enhancing business, consumer and VIP relations
  • 18. Benefits To The Community Launch community sports camps Help provide funding to launch after school programs Working with community partners in engagement through our athletes. Getting involved with local high schools and increasing their athletic programs Working with K-12 schools through leadership opportunities. Developing Beyond Our Gates Increasing economic growth
  • 19. JUST TO NAME A FEW………………….... Our Partners! TO BUILD THIS VILLAGE…

Editor's Notes

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