1. Social Media Workshopfor Cambridge Organizations November 19, 2009 Cambridge Community Television Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

2. Thank You Whole Foods! Follow on River Street - @WholeFoodsRVR Prospect Street - @WFMProspectSt Fresh Pond - @WFM_FreshPond Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

3. Who Am I? Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org Website Facebook Twitter YouTube Flickr Linkedin

4. Your Survey Responses Q: What issues would you like addressed? Best practices: social media Time management Identity/brand management Return on investment Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

5. We don’t have time to . . . Address every technical question Review all social media tools Review website management Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

6. Today’s Agenda Review Best Practices Create A Social Media Strategy Learn How to Measure Success Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

7. Before You Begin Determine your organization’s goals Develop a communications plan Know how to reach your audience Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

8. Surveys Work! Create a Survey: Survey Monkey - http://surveymonkey.com- Basic: Free (100 responses per survey)- Monthly Pro: $19.95/month (1000 per month)- Annual Pro: $200/year (unlimited responses per survey) Phone Calls Paper Based Survey Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

9. Part I.Best Practices: Social Media RSS Blogging Sharing Twitter Facebook YouTube Examples adapted from David Dombrosky’s (must see) Slideshare Presentation, “Social Media And Social Networks From Experiment To Strategy Aug09” - http://tinyurl.com/yzz6xre Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

10. What Are Social Media? Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org

11. What Are Social Media? Social media are tools that allow you to . . . Connect to people with similar interests Participate in online discussion and debate Be the media- author- photographer- filmmaker- storyteller Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org

12. Where To Learn More Sign-up for a personal account - Connect to friends and colleagues CCTV Training Program - http://www.cctvcambridge.org/training Non-Profit Technology Network - http://www.nten.org/ Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

13. Listen Before You Engage Listen to your audience & how they communicate before you engage Know which tools your clients are using Don’t use tools they’re not using! Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

14. Best Practices: RSS Make it easy for people to subscribe to your new content. Set up an RSS feed! What is RSS? http://www.whatisrss.com/ Feedburner: http://www.feedburner.com/ Need an RSS feed? - Set up a blog to allow your audience to follow updates from your organization Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

15. Best Practices: Blogging Set up a blog at Wordpress.com or Blogger.com- Share a link to your blog on your website These sites will give you a RSS feed Keep stories short:- “Writing for the Web” - http://tinyurl.com/d23ddc (Poynter Institute) Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

16. Best Practices: Sharing Set up a social sharing service, such as “Share This” (http://sharethis.com/) for your social network site (i.e., your website or blog) Provides a way for your audience to share your content with their communities Other Examples: AddThis: http://www.addthis.com/ FriendFeed: http://friendfeed.com/ Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

17. AddThis Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

18. Best Practices: Twitter From David Dombrosky’sSlideshare Presentation (Love this!): “70 – 20 – 10 Engagement Model:- 70% - Sharing other voices, opinions, and tools- 20% - Responding, connecting, collaboration, and co-creation- 10% - Promoting and/or chit-chatting”http://tinyurl.com/yzz6xre Twitter tools: Tweetdeck, more at Mashable.com Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

19. Tweetdeck Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

20. Best Practices: Facebook Q: Should I set up a Page or Group? A: Set-up a FacebookPage- Provides analytics- Provides opps for Fans to share your content with their Facebook friends Allow fans/supporters to create Groups From David Dombrosky: Use Events to generate visibility Use Causes for donations or visibility Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

21. Cambridge Community Television Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

22. Best Practices: YouTube Set-up a non-profit channel: http://www.youtube.com/nonprofits Buy a Flip Mino video camera Produce member video spotlights - Learn how at CCTV! Upload to YouTube and share on your website or social network (Facebook, Twitter, etc.) Make time to respond to comments Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

23. Cambridge Community Television Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

24. Part II.Create a Social Media Strategy Determine who will manage your identity Determine time & resources available Establish internal policies around social media use Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

25. Part III.Measure Success Set up Analytics for your website, blog or other social media service to measure traffic to your content. Examples:- Facebook Page- Bit.ly URL shortener (also has analytics)- Google Analytics Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

26. Sample Social Media Workflow Publish your story to website or blog Shortenlink using Bit.ly Share on Twitter & Facebook Measuresuccess using Bit.ly, Facebook Insights, or Google Analytics Example: http://cctvcambridge.org Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

27. Step 1: Publish Your Story Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

28. Step 2: Use Bit.ly to Shorten URL Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

29. Step 3: Share Link on Twitter Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

30. Step 3 1/2: Share Link on Facebook Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

31. Step 4: Measure Success (Bit.ly) Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

32. Step 4: Measure Success (Facebook) Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

33. Step 4: Measure Success (Google)http://www.google.com/analytics/ Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

34. Review Discover Best Practices Create A Social Media Strategy Learn How to Measure Success Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

35. Resources for Non-Profits CCTV offers web media classes:- http://cctvcambridge.org/training We Are Media: http://www.wearemedia.org/ Socialbrite: http://www.socialbrite.org/ NTEN – http://www.nten.org/ A Social Media Guide for Non-Profits: http://nonprofitorgs.wordpress.com/ Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

36. Questions? Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

37. Thank you! Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television, colin@cctvcambridge.org Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org