Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
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The City of New York, The Tomorrow Project, Silverback Social and Vanguarde Consulting Group proudly welcome small business owners to a series of 5 half-day seminars focused on educating small businesses on the fundamentals of social marketing success. These hands-on seminars gave small businesses the tools to get up and running effectively in social marketing and to promote the value of social marketing for small businesses as a whole. This presentation was given by Chris Dessi, CEO of Silverback Social on each of the five days. Please feel free to download and share this content. All I ask is that you use Silverback Social and Chris Dessi as the source. All images and statistics are sourced in the presentation, and include a white paper from Buddy Media and statistics provided by FactBrowser.com. Images were provided by Shutterstock.com. Details were shared via a TED Talk give by Clay Shirky and imagery created by Bill Cheswick.
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Silverback Social Presented by Chris Dessi during Social Week Gives Back in association with The Pivot Conference
- 1. • Presented by, • Chris Dessi
- 4. 1. EVERYTHING HAS CHANGED 2. EVOLVE OR DIE 3. STOP PUSHING, START LISTENING
- 5. EVERYTHING HAS CHANGED
- 6. 6
- 7. 7
- 8. 8
- 10. Less than 20% of small & medium- sized business websites have a link to a Facebook page & fewer have links to Twitter and LinkedIn – BIAL/KELSEY
- 11. Evolve or Die
- 14. It’s not all about you, bro. 14
- 15. 57% want to Globally, receive a 46% of those discount or with online promotion access use – Mashable social media to help make purchase decisions - Nielson
- 16. STOP PUSHING START LISTENING 16
- 20. 1. EVERYTHING HAS CHANGED 2. EVOLVE OR DIE 3. STOP PUSHING, START LISTENING
- 22. 53% of social 87% of Facebook media users like a brand on marketers don’t Facebook – LAB42 measure their success – Awareness Networks The Average age of Facebook users is Facebook now 40.5 years of age - has 1 billion PINGDOM users who are “actively” spending time with the site – Mark Zuckerberg
- 23. Holy shit .
- 25. COVER IMAGE
- 31. TIMELINE
- 34. TACTICS
- 38. Posts that end in a question have 15% higher engagement – Buddy Media
- 39. Where When Should Would How Who What
- 40. Event Winner Like Take Submit Offer Post Comment Tell Us
- 44. The Twitter average generates age of 200 Million Twitter User tweets & is 37.3 1.6 Billion years of search age – PINGDOM queries per day -YESMAIL
- 45. Holy shit … again .
- 46. Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets (Source: Buddy Media)
- 47. Tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags
- 50. Twitter now has more than 500M accounts, with 141.8M in the US - SEMIOCAST
- 53. S-p-e-l-l it out Add images Add Links <100 characters
- 55. 8am- 7pm Short Should I Use? 1-5 Tweets per Day
- 58. “You can’t stop the waves, but you can learn to surf.” Jon Kabat-Zinn
- 59. Accomplish the great task by a series of small acts. - Tao De Ching
- 64. Thank You! Chris Dessi CEO chrisdessi@silverbacksocial.com @cdessi
- 65. Sources • Buddy Media – White Paper • Shutterstock
Notes de l'éditeur
- Introduction – you will learn 3 things about social media – 3 things about facebook and 3 things about twitter
- Four events in the past 500 yrs can be considered revolutionary – 1. Printing press ONE TO MANY2. Telegraph, telephone – ONE TO ONE3.recorded media photos, sound, movies – 4.radio and television SBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
- Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
- Four events in the past 500 yrs can be considered revolutionary – 1. Printing press 2. Telegraph, telephone3.recorded media photos, sound, movies 4.radio and televisionBill Cheswick and Steven North at AT&T Labs ResearchGROUPS AND CONVERSATIONS AT THE SAME TIME - INTERNET BECOMES THE MODE OF ALL OTHER MEDIA
- YOU HAVE TO GO WHERE YOUR CUSTOMERS ARE!!! MARKET to and THROUGH your happy customer! FLIP THE FUNNEL
- United Breaks Guitars
- Alexis Ohanian: Mr. Splashy Pants:Reddit – Social News Website – Greenpiece – Humpback Whales – Japanese Gov – Tracking chip – Thoughtful names –79% of the votes, next highest 3% - entire marketing campaign around it. Japanese Gov called off the whaling. LEVEL PLAYING FIELD COSTS NOTHING BE GENUINE- It’s ok to lose control
- TEXTURE
- Called the biggestredesign in Facebook’s history, Timeline adds a customizable cover photo and presents a summary of a brand’s history from 1800 onwards, using an algorithm to highlight events that are deemed most significant. Timeline gives brands greater control of their profile and allows them to tell a well-orchestrated story.
- Call to action Bliss New Norm
- Bradns that posted outside of business hours had 20% higher engagement rates (Source Buddy Media)_
- Different dates for different industries…
- Behind the scenes
- ONLY USE THE HASH TAG TWICE
- WHAT IMAGE??
- WHEN IMAGE?
- Position yourself as a resource – users will come back to you for information – WHOLE FOODS
- WHY IMAGE?
- IDEAS CONCEPTS EMOTION
- QUOTE FROM BOOK _ LET IT SWELL BEHIND YOU.